Login Register Search See More On the Move Search and Contact all On the Move Inside Sales Account Managers Darby Dental Supply | Chandler, AZ Food Service Sales Manager and Sales Representatives Seattle Fish Company of New Mexico | Albuquerque, NM News Director Broadcast | Phoenix, AZ Lawson Project Manager TEKsystems, Inc | Phoenix, AZ Software Development Manager Xerox Services | Tucson, AZ Post a Job | View More Jobs Listings Sponsored Links Planning for Retirement? $500,000 portfolio? Download the guide by Forbes Columnist Ken Fisher's firm. www.FisherInvestments.com SONY VAIO® Laptops - Official Site High Performance, Portable & Stylish. 2nd gen Intel® Core™ i7 processor. store.sony.com/VAIO Double Discount promotion Receive double interest rate discounts on select new auto refinances & purchases wellsfargo.com/doublediscount Email Print Reprints Comments Page 1 2 Sponsored Links Planning for Retirement? $500,000 portfolio? Download the guide by Forbes Columnist Ken Fisher's firm. www.FisherInvestments.com SONY VAIO® Laptops - Official Site High Performance, Portable & Stylish. 2nd gen Intel® Core™ i7 processor. store.sony.com/VAIO Get Listed Here Tweet Tweet Stephen Macknik and his wife, Susana Martinez-Conde, are scientists at Barrow Neurological Institute, but they haven’t been spending much time in the lab lately. Instead, the neuroscientists are promoting their new book, “Sleights of Mind: What the Neuroscience of Magic Reveals About Our Everyday Deceptions.” BNI’s staff is keeping things moving along back at the lab while the duo take their magic show on the road. Macknik, director of the Laboratory of Behavioral Neurophysiology at BNI, which is based at St. Joseph’s Hospital and Medical Center in Phoenix, said the book explores ways magicians use the mind to trick the brain. Basically, he said, it’s a look at what leads the mind to believe magic tricks are real. The couple are considered experts in a new field called neuromagic, which is the cross-disciplinary meeting of magic and science. They have spent several years traveling the globe, meeting some of the world’s greatest magicians and convincing them to allow their techniques to be studied. “Magic tricks work because humans have a hard-wired process of attention and awareness that is hackable,” Macknik said. “By understanding how magicians hack our brains, we can better understand how the same cognitive tricks are at work in advertising strategy, business negotiations and all varieties of interpersonal relations. When we understand how magic works in the mind of the spectator, we will have unveiled the neural basis of consciousness itself.” Understanding these concepts also could help patients undergoing rehabilitation, said Martinez-Conde, director of BNI’s Laboratory of Visual Neuroscience. “Magicians manipulate our attention and awareness. They can make you pay attention to one thing and suppress possible distractions. Those distractions are the secret moves they’re making,” she said. “Imagine if we can figure out principles behind magic tricks and use them for neuro-rehab patients in the clinic who are having a hard time paying attention because they are impaired.” | View All Follow Your Favorites with My News My News is a way to create a customized news feed based on companies and industries that matter to you. Share Share Like Barrow scientists explore magic’s cognitive elements in a new book Premium content from Phoenix Business Journal by Angela Gonzales Date: Friday, January 7, 2011, 4:00am MST 1. California cuts University of Phoenix off from student aid funds 2. Fiserv Case Shiller predicting Phoenix home values to decline 3. Vestar CEO Lee Hanley dies 4. See 2012 letter grades for more than 1,200 Arizona schools 5. Phoenix Coyotes sale back on track as Greg Jamison secures investors 6. Man dies after fall at Optima Camelview 7. Phoenix startups start to blossom in ‘next Silicon Valley’ 8. Tempe's new World of Beer doesn't fail to impress 9. 3 US Airways planes nearly collide in mid-air 10. Walgreens expected to bring new concept store to Phoenix Deloitte Growth Enterprise Services: Global resources with the personal touch of a trusted professional advisor for mid- market companies Most Popular On the Move Phoenix Jobs Choose a city Home News People Events Exclusives How-To Buy Find Jobs Contact Us The Business Journals Digital Network: The Business Journals Local Business Directory Book of Lists Upstart Business Journal Subscribe - Get 4 FREE issues
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Inside Sales Account ManagersDarby Dental Supply | Chandler AZ
Food Service Sales Manager and Sales RepresentativesSeattle Fish Company of New Mexico | Albuquerque NM
News DirectorBroadcast | Phoenix AZ
Lawson Project ManagerTEKsystems Inc | Phoenix AZ
Software Development ManagerXerox Services | Tucson AZ
Post a Job | View More Jobs Listings
Sponsored Links
Planning for Retirement$500000 portfolio Download the guide by Forbes ColumnistKen Fishers firmwwwFisherInvestmentscom
SONY VAIOreg Laptops - Official SiteHigh Performance Portable amp Stylish 2nd gen Intelreg Coretradei7 processorstoresonycomVAIO
Double Discount promotionReceive double interest rate discounts on select new autorefinances amp purchaseswellsfargocomdoublediscount
Email Print Reprints Comments
Page 1 2
Sponsored Links
Planning for Retirement$500000 portfolio Download the guide byForbes Columnist Ken Fishers firmwwwFisherInvestmentscom
SONY VAIOreg Laptops - Official SiteHigh Performance Portable amp Stylish 2ndgen Intelreg Coretrade i7 processorstoresonycomVAIO
Get Listed Here
TweetTweet
Stephen Macknik and his wife SusanaMartinez-Conde are scientists at BarrowNeurological Institute but they havenrsquotbeen spending much time in the lab lately
Instead the neuroscientists are promotingtheir new book ldquoSleights of Mind What theNeuroscience of Magic Reveals About OurEveryday Deceptionsrdquo
BNIrsquos staff is keeping things moving alongback at the lab while the duo take theirmagic show on the road
Macknik director of the Laboratory ofBehavioral Neurophysiology at BNI which isbased at St Josephrsquos Hospital and MedicalCenter in Phoenix said the book exploresways magicians use the mind to trick thebrain Basically he said itrsquos a look at whatleads the mind to believe magic tricks arereal
The couple are considered experts in anew field called neuromagic which is thecross-disciplinary meeting of magic and science They have spent several years travelingthe globe meeting some of the worldrsquos greatest magicians and convincing them to allowtheir techniques to be studied
ldquoMagic tricks work because humans have a hard-wired process of attention and awarenessthat is hackablerdquo Macknik said ldquoBy understanding how magicians hack our brains we canbetter understand how the same cognitive tricks are at work in advertising strategybusiness negotiations and all varieties of interpersonal relations When we understand howmagic works in the mind of the spectator we will have unveiled the neural basis ofconsciousness itselfrdquo
Understanding these concepts also could help patients undergoing rehabilitation saidMartinez-Conde director of BNIrsquos Laboratory of Visual Neuroscience
ldquoMagicians manipulate our attention and awareness They can make you pay attention toone thing and suppress possible distractions Those distractions are the secret movestheyrsquore makingrdquo she said ldquoImagine if we can figure out principles behind magic tricks anduse them for neuro-rehab patients in the clinic who are having a hard time paying attentionbecause they are impairedrdquo
| View All
Follow Your Favorites with My News
My News is a way to create a customized news feed based on companies and industries that matter toyou
ShareShare Like
Barrow scientists explore magicrsquos cognitive elementsin a new book
Premium content from Phoenix Business Journal by Angela GonzalesDate Friday January 7 2011 400am MST
1 California cuts University of Phoenix off from student aid funds
2 Fiserv Case Shiller predicting Phoenix home values to decline
3 Vestar CEO Lee Hanley dies
4 See 2012 letter grades for more than 1200 Arizona schools
5 Phoenix Coyotes sale back on track as Greg Jamison securesinvestors
6 Man dies after fall at Optima Camelview
7 Phoenix startups start to blossom in lsquonext Silicon Valleyrsquo
8 Tempes new World of Beer doesnt fail to impress
9 3 US Airways planes nearly collide in mid-air
10 Walgreens expected to bring new concept store to Phoenix
Deloitte Growth Enterprise Services Global resources with the personal touchof a trusted professional advisor for mid-market companies
Most Popular
On the Move
Phoenix Jobs
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Book Of ListsCommercial PropertyLocal Business DirectoryJobsMyBookofListsSearchSubscribe To Paper
SUBSCRIPTIONS
Subscribe To PaperTrial SubscriptionRenew SubscriptionSingle CopiesDigital EditionPremium ContentSubscriber FAQsHelpBook Of ListsChange Mailing Address
TOOLS
NewslettersSyndicationRSSTwitterMobileSubmit On The MoveMobile AppLinkedIn Today
ABOUT
AdvertiseContact UsAbout The PaperAbout The Business Journals
AFFILIATES
Upstart Business JournalSports Business JournalSportsBusiness DailySporting NewsMass High TechTechFlashSustainable Business OregonHemmings Motor News
copy 2012 American City Business Journals All rights reserved Use of this Site constitutes acceptance of our User Agreement (updated 31412) and Privacy Policy (updated 31412)
Your California Privacy Rights
The material on this site may not be reproduced distributed transmitted cached or otherwise used except with the prior written permission of American City Business Journals
Ad Choices
Featured PropertyPrice $633490Building Size 9746 SFUse Type SaleView This Listing
See More Real Estate
Five reasons to replace phone fax etc with unifiedcommunications
10 things to ask before Choosing a data center
City looks at high-technology emergency warning system
View More How-To Technology
A voice for bold entrepreneursdisruptive companies and game-changing innovation Sponsored byVerizon
visit Upstart Business Journal
Relevant Industries
Health Care
We recommend
Miami strip club files Chapter 11 has plenty ofassets
Man who came up with iMac name tells whatthe lsquoirsquo stands for
Newsweek ranks UCF No 1 least rigorousuniversity
Emails give peek into Duke Energy CEOouster
PSU Reed in Newsweek-Daily Beast collegeroundup
From around the web
Report Billionaires Prepare for EconomicMeltdown Moneynews
What debt should you pay off first Todaycom
Ditching the Alarm Clock Day 1 of Retirement Day One Stories
Losing money by sitting on cash and thepotential benefits of tax-free investing MerrillLynch Wealth Management
Planning for Retirement Herersquos What NOT toDo WomenampCo
TweetTweet
Whats this
Comments
If you are commenting using a Facebook account your profile information may be displayed with your commentdepending on your privacy settings By leaving the Post to Facebook box selected your comment will bepublished to your Facebook profile in addition to the space below
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