Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

Page 1 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/1.jpg' width='140' height='200' /> BARNES & NOBLEDigital Strategy

Textbooks, eBooks, & #GetPopCultured

Kelly Turner

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CAMPAIGN IDEA

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Image from bncollege.com Image from bncollege.com

Image from shatteredhaven.com.com

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Page 5 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/5.jpg' width='140' height='200' /> SOCIAL MEDIA

Page 6 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/6.jpg' width='140' height='200' /> SOCIAL MEDIA, CONT.

Page 7 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/7.jpg' width='140' height='200' /> INTERNET MARKETING

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Page 9 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/9.jpg' width='140' height='200' /> BUDGET

Page 10 <img data-url='document/barnes-noble-digital-strategy-textbooks-ebooks-getpopcultured.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032014/55d6cefcbb61eb662b8b474d/html5/thumbnails/10.jpg' width='140' height='200' /> CONCLUSION

Barnes & Noble Digital Strategy: Textbooks, eBooks, & #GetPopCultured

Marketing

target audience image

social media

mobile strategy

getpopcultured kelly

campaign idea

kpi metrics

internet marketing