Case Studies • Barnes & Noble • The Weather Company (Parallel Realities)
Case Studies
• Barnes & Noble
• The Weather Company
(Parallel Realities)
The Jane Austen Book Club
Becoming Jane
Lost in Austen
“Notice Things”
The Power of Noticing
(Notice things that others don’t)
• Literature and Journalism
• Marketing and Advertising
• Technology and Transformation
• Leadership and Strategic Change
(Notice what you are noticing)
http://www.youtube.com/watch?v
=NnEKQD1fS20
(Becoming Jane)
“Notice Irony and Heroism”
Uncle: Do I detect you in
irony? It is my considered
opinion that irony is insult
with a smiling face.
Austen: No, irony is the bringing
together of contradictory truths to
make out of the contradiction a new
truth with a laugh or a smile, and
I confess that a truth must come
with one or the other, or I account
it as false and a denial of the
very nature of humanity itself.
The Importance of the Journey:
• From Heroic to Ironic
• From Ironic to Heroic
The Mastery of Irony
The Responsibility of Heroism
Pride and Prejudice
“It is a truth universally
acknowledged, that a
single man in possession
of a good fortune must
be in want of a wife.”
http://www.youtube.com/watch?v
=mP8dllTkpEg
(38:00 - 43:00)
Case Write-Up
• What was the main problem in the
case?
• Why did it occur?
• What is your proposed solution
and why?
Hypothesis Testing
Prepare a written
argument for one of the
following propositions:
H1. In order for Barnes & Noble’s Nook to
remain a viable competitor in the e-book
market for at least the next three years
Barnes & Noble must take the following
actions (list and describe).
- OR -
H2. Despite any management actions
Barnes & Noble’s Nook will fail in the e-
book market in the next three years due
to the following factors (list and describe).
H3. Five years from now it will be clear
that eBook will never be developing into a
market where there is a format or device
with a majority market share (> 50%)
- OR -
H4. Five years from now there will be an
eBooks format or device with a majority
market share (> 50%) and that will be
__________. (Identify the winner)
The Unit of Analysis
Key Players
• Amazon Kindle
• Apple iPad
• Barnes & Noble Nook
• Sony Reader
• Kobo Reader
(Laptop, Smart Phone, Tablet)
Sellers
• Publishers
• Authors
• Literary Agents
Buyers
• E-readers
• Heavy Readers (Fiction)
• Students
Hidden Players
• Microsoft
• Walmart
• Advertisers
• (Others)
Confusing Social Interactions
http://www.youtube.com/watch?v
=rkoKP3dwP6w
Sex and the City
Season 3, Episode 16
Telegraph Herald
Dubuque, IA
TH Media’s mission is to
be the preferred provider
of local news, information
and advertising content in
the markets we serve.
Designed to fit your life
Weather the Storm
(The Weather Company)
Apple
Yahoo
etc.
http://www.youtube.com/watch?v
=57e4t-fhXDs
(Procter & Gamble:
“Thank You Mom”)
“Pick Them Back Up”
“For teaching us that falling
only makes us stronger.”