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Barem Research Presentation 2013
Oct 30, 2014
Barem Research was founded as Turkey’s third leading marketing research company by Prof. Dr. Orhan Demirhindi and Associate Professor Dr. Pervin Olgun in 1982.
Our company founding philosophy is primarily based on scientific methodology and quality in research study.
Our foundation has signed a license agreement with Research International (RI), a world leader in marketing research sector in 1994 to be its Turkish agency. Since then our company has successfully penetrated into the international market and empowered its intellectual capital by combining local experiences with international ones. Throughout this period, the company carried on its activities under the name of Barem Research International.
In 2009, Research International group merged with TNS group and Barem Research has decided to be an independent research company and not to take part in this network. Same year Barem Research was invited to become a member of WIN (Worldwide Independent Network of Market Research) organization. Following its WIN membership, Barem Research continued to conduct its marketing research activities in 90 % of world countries through its innovative and creative experience.
Our company founding philosophy is primarily based on scientific methodology and quality in research study.
Our foundation has signed a license agreement with Research International (RI), a world leader in marketing research sector in 1994 to be its Turkish agency. Since then our company has successfully penetrated into the international market and empowered its intellectual capital by combining local experiences with international ones. Throughout this period, the company carried on its activities under the name of Barem Research International.
In 2009, Research International group merged with TNS group and Barem Research has decided to be an independent research company and not to take part in this network. Same year Barem Research was invited to become a member of WIN (Worldwide Independent Network of Market Research) organization. Following its WIN membership, Barem Research continued to conduct its marketing research activities in 90 % of world countries through its innovative and creative experience.
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Transcript
As WIN-Gallup International Group member,
We are able to conduct researh all over the world,
by means of our colleagues, who are best in the country in 73 countries
We are supporting our quality vision with our certificates
We are the one and the only research agency awarded National Quality Prize
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Nowadays technology changes rapidly
So, everyone in the world touches each other and effecting him
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Changes effect human, consumer and society so fast that
trends, behaviours, habits changes promptly.
We all have to make business in chaos.
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As Barem Research, our mission is to enable
our clients, who have to make business in that chaotic environment,
to make the right decisions by providing them
trustable knowledge on market and consumer and the change on them.
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We are supposed to provide this knowledge
the fastest,
the deepest and
the most economic way.
Our priorities are being deep and fast.
Actually the right and on time knowledge makes money nowadays.
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We mean knowledge is not just numbers, percentages or charts
but insight that filtered from the right data.
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We mean guiding and inspiring knowledge that
support marketing decisions of our clients in that
chaotic environment
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To get those valuable insights, essentaials are
1. developing and using Innovative methods
2. ensuring every staff doing her/ his job creatively
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Our Innovative and Creative soul
is based on a very solid quality backround.
Quality
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Kalite belgelerimiz
First in Turkey for all research
functions
ISO 9001
First in Turkey, One of the first
agencies in the world
ISO 20252
Local research quality standart
GAB2
The highest EFQM level any research agency ever reached in the
world
Recognized for excellence 5*
Not only the first research agency but also
the first independent SME
National Quality Prize
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EFQM 4*2006
EFQM National Award Finalist2008
EFQM 5*2009
EFQM National Award Prize 2010
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“Barem Research is an INNOVATIVE and CREATIVE research agency beyond being
HIGH QUALITY”
YENİLİKÇİ VE YARATICI bir araştırma REAşirketidir”
Our Mission
To meet varying knowledge needs of our partner-clients
with reliable and inspiring solutions
providing market and consumer insights
through our innovative and authentic approaches and techniques
Our corporate values
Dedication to innovation
Team work spirit
Value-added services to clients
Ethical approach
Expertise Social responsibility
Barem Research Area of Expertise
FMCG Finance
Tobacco Sprits
Pharmaceuticals Tourism
Telecommunication Building & Materials
Automotive Social Research
Some of Our Key Accounts 18
First Retail Census in Turkey – 106.000 retailers from various categories
First Retail Audit in Turkey – between 1984-1994
First ethnographic research in ’90s
Research International Observer (RIO) Qualitative Research – between 1994-2009
annual research on a selected topic to gain global insight (Generation X, Baby Boomers,
Wild Spirit of Men, Global Brands, Cool Brands, Return of Product, etc)
Life Style & Trends Study between 1994-2009
Global Social Media research as of 2009
Global Patient – Physician relations research as of 2009
Global Earthquake and Nuclear research 2011
Global USA election research 2012
Global Pools ; Hope, Happiness, Economic Pain,... as of 2009
Barem Research Major Projects Conducted
P&G
Coca-Cola
Türk Telekom
“We have reviewed the report. It is very clear and to the point. Thanks
to all who has taken part in the project...”
B. Erdur
“... Thank you for all the efforts and support in Initiative Tracking
for such a long time....”
G. Ceylan
“Thanks to all the team :))
I know I have asked for many additional analysis this month. Hope I have not caused to much trouble”
S.Kahraman
Barem Research testimonials
I'd like to pass on a big thanks to the team for your great work! Thanks again”
C. Leo
UNILEVER
Barem Research - Customer Satisfaction Research findings
929497
I will recommend BaremResearch to my peer
group
Barem Research is pointof referance in Marketing
research
I am confident with theknowledge I get
Barem Research stakehoder satisfaction research findings General satisfaction (%)
86 86 86 90 93
Employee Quantitativeinterviewee
Customer Interviewer Qualitativerespondent
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More information about us
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Barem Research
Founded in 1982 as the third research agency in Turkey
Member of Research International Group between 1994-2009 After TNS – RI merge in 2009, introduced independence strategy At the end of year 2009, invited and joined WIN – Gallup International
(Worlwide Independent Network of Market Research) Able to conduct research in 73 countries via WIN – Gallup International network
Orhan DemirhindiProfessor on Public Health
Pervin OlgunAssociated Professor on Statistics
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Barem Research Resources
Human resources
100 full-time researcher
900 recorded - 320 currently active interviewer
Technical infrastructure
450 Laptop & netbook (allocated to fieldwork)
Full process automation
In-house software devoloping capacity
In-house field operations
On-air field teams follow up from head office
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Resources Quantitative Research
Barem Research is a full service research agency offering all types of
methodologies for quantitative data collection
Arda Ozkan
Pen & Paper CATI
CAPI & CAWI Desk Research
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Resources Barem Research Call Center
Telephone interviewing is a pragmatic solution to: In-house 25 terminals Find quick answers to clients urgent information needs Validate research findings / fields studies Enhance other research tools (e.g. Parallel to a qualitative study)
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in-house terminals
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Research in Turkey and in the neighbouring countries
Resources Network
Through its network of partners, Barem is able to conduct research in 73 countries
Barem Research provides information in Turkey, covering all regions via 10 offices In communication with consumers in 81 cities – can talk to consumers anywhere in
Turkey (even if local accent / dialect required)
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All fieldwork is guaranteed to meet ISO 20252 requirements By beginning of 2010, full CAPI transition is completed
Questionnaire administration (interviewer skip patterns) are eliminated at maximum level
Funnelling of data into analysis pipeline directly through fieldwork
Controls/Audits Ratio (%)
Fieldwork material conformity check 100
Real-time fieldwork supervision >30
Telephone back checks >30
Data logical checks 100
Quality Assurance
Quality Assurance Some Examples of Fieldwork Follow Up Programs
All actıve projects can be followed ın a sıngle screen ın real tıme
Interviewers are checked by means of GPRS.
We provide our clients with tailor-made qualitative research based on our following qualities: Basic qualitative research methods
Group discussions In-depth interviews Observations Shopping Experience/ Acompanied shopping Consumer interactive workshops Online interviews
High level of experience in the application & interpretation of projective techniques
Resources Qualitative Research
Usage of relevant tools Innovation Research Idea generation workshops Ethnography Segmentation Academic Resources and expert consultancy
Corporate studies Customer Satisfaction Studies Employee Research
Resources Qualitative Research
In-house recruitment Continuously updated database Recruitment process managed by the Barem Research Team Accurate representation of different social classes, age groups and life style
profiles
Resources Qualitative Research
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10 qualitative researcher,
2 qualitative field researcher
Qualitative team
In-house Qualitative Research Facilities
Istanbul
Ankara Izmir
Three meeting rooms all equipped with a two-way mirror for viewing
One-way mirror room facilities in Ankara and Izmir ofices Comfortable viewing options Close circuit audio-video system Digital recording High quality simultaneous translation Video-streaming via internet
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In-house Qualitative Research Facilities
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Some scenes from ethnographic studies
Some scenes from home visits
Innovation Workshop with Clients
Instantiatios from an Innovation Workshop with
Client Management Team
FopperSatisfaction optimazertm
Image optimazertm
DigiPaneltm Mednographytm POS TrackPrice
optimazertm
i-screentm Ad optimazertm DigiProTest face2basetm
Proprietary techniques
Full Automated System
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Thanks
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