Barack

To look BREAD in a new way.

brainstorming

Religious / Cultural / Social / Monetary / Nutritional /

Medicinal //Comfort / Homely /Hope/

research

Smell of a loaf of bread in the oven = comfort, homely, (emotional value), these aspects can help to sell a house!

Egyptian bread is heavily subsidised so that the poor can buy it very cheaply. It is politically valuable. Put the price up = social

unrest / keep the price down = costs the government billions (financial)

Pieces of toast with images of Jesus / Mary have been sold for a high price (religious value)

Value of Ancient Egyptian loaf of bread (artefact) http://www.prosphora.org/page38.html both then and now!

Under a coat a French stick loaf of bread could look like a shotgun and be used to hold up a bank!

During World War II in Holland there was the 'Hunger Winter' when there was no bread. The Swedes air-dropped loaves of

white bread = Operation Manna.

Moldy bread on wounds = penicillin!

Bread soaks liquids and oil up.

Bread absorbs smells, salt, burnt taste (cabbage, soup, rice)

selected values

Brown, collaboration between cultures, globalization,

hope,peace, freedom, strength, innovation, democratic.

Idea

A bakery service to share the values of Barack Obama with

citizens.

Concept:Barack Bread