Baobab Suite: 360 approach to mobile publishing of news content

“Specialized Mobile Backend as a Service for Publishers”

360° Approach to Mobile Publishing

brought to you by www.afrozaar.com

Future of Mobile NewsFuture of Mobile News?

• Publishers will implement a Mobile Backend as a Service (MBaaS)

• There will be more native “news apps” with responsive layout designs

• Publishers will not be satisfied

providing static PDF driven reading experiences

• Publishers will freely experiment

with commercialization of their past, present and future content across all mobile channels

• Metering of published content per

device, platform and geolocation level will be standard practice

Mobilize Newspaper Content with Ease

Mobilize newspaper content with ease

• Using a first of its kind Mobile Backend as a Service (MBaaS) for newspaper publishers

• Knowing that your data synchronization, security, entitlement, in-app payments, analytics and metering needs are taken care by the MBaaS

• MBaaS comfortably reduces

operational overheads, mitigates mobile publishing risks allowing publishers to focus on what they do best

Freedom and Performance

Freedom and Performance • Baobab Suite’s native app SDKs take

care of all entitlement, data transactions, security, push notifications, storage, metering of content, app store payments etc.

• To make changes freely at runtime such as layout, pay-walling, advert refresh.

• Win8, Android, iOS native app

development has been reported to be 70% more cost effective using MBaaS architecture.

Communicate and Experiment

Communicate and Experiment

• Baobab Suite reduces the maintenance cost of running number of custom mobile app platforms

• Native app layouts can be changed at runtime by uploading a new template layout file

• Push notifications to specific

platforms at runtime eg: only talk to Win8 user base

• Update already downloaded adverts

in native app environment at runtime

Top 10 Publisher Challenges solved

1. Sustainability and scalability in the number of publications, mobile apps made available2. Freedom of choice of app development partner (no lock in)3. Import and aggregate from multiple existing content sources4. Make content changes at runtime across app platforms5. Make native app layout changes at runtime across app platforms6. Preview to-be published content on live app platforms anywhere any time7. Custom integration with existing back office systems (Content, Subs, Billing, Analytics etc.)8. Effectively communicate to particular subscribers and platforms via push notifications9. Option for a quick tactical go-to-market white label app10. Ability to experiment with pay walls and content metering mechanisms at app runtime

5 Mature Mobile Publishing Goals

1. reduce mobile app development and maintenance costs

2. reduce mobile operational staff

3. reduce mobile app risks and app store delays

4. increase the number of content apps in the market with ease

5. increase the number of content transactions