The Future of B2B Event Planning Automation November 5, 2014
Jul 11, 2015
The Future of B2B
Event Planning Automation
November 5, 2014
● Get at me, dog.
{ user: @danberger } { tag: #EventTechLive }
● Steal Everything! SAUR
● Get Out of Jail Free Card
Audience-Presenter Agreement
I am an event
goer.I am an event
planner.
I am an event
believer.
Learning Objectives
● Learn about the spaces of the future and the
products that will make them more accessible.
● See what hotels are doing to enhance the customer
experience.
● Listen to [a few] of my predictions for the next 20
years in our industry.
● See the future of event planning automation
software
Let’s talk about space, baby.
● Spaces are old. amirite?
● Floor plans are not readily available. WTF?
● They are not modular. crying cat emoji
● You can’t tell what’s really real. #realtalk
● Site visits are costly. $$$$
Indoor maps
2D mapping
3D mapping
Building from scratch
Trends in meeting spaces
● Convertible spaces. (e.g. from fashion show
to meeting room)
● Goodbye chandeliers! projections, LED
walls, interactive panels, kinetic ceilings
● Unconventional breakout spaces -- lobbies,
cafes, etc.
● Spaces to evoke feelings.
Objective-based meeting design
Marriott’s meeting purpose
● Celebrate
● Network
● Produce
● Promote
● Decide
● Educate
● Ideate
Replacing the site visit
What hotels are doing
A few predictions for
the next 20 years
Unions will no longer be an
issue.
There will be a subscription
model for events.
Group business will be booked
mostly online.
Events will be smaller and more
intimate.
Events will mostly be indoors
or under covered structures.
Event planning automation
Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges, Check-in, etc
Marketing
Speaker Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The
Meeting
Planning
Process
Pyramid
(c) Social Tables 2014
Software that thinks for you, ensures compliance,
and increases meeting effectiveness.
@danberger
socialtables.com
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