Banner Ad Proposal

Banner Ad ProposalCreated by:

Noah Bowens Jr

Intro

• For a long time Ford has been the pinnacle of heavy duty trucks and cars, from their F-series trucks, the Eco boost fusions and muscle car mustang. They lead in every category when it comes to safety, comfort, efficiency, and style.

• Most recently I have been trying to increase their online presence. We already starting several social media platforms like Facebook, Twitter, Google+, Instagram to help in the overall campaign. Now we want to create banner ads for several websites that can be intriguing to the viewer.

• The main goal of these banner ad campaigns is to not only increase our online presence but to dominate every aspect of the marketing field when it comes to automotive companies.

Intro…

• I have created several ads example for you too look at what directions we are heading into. All of our ads will be base off one theme. But before I get into all that I want to go over some statistics for you so you can see the big picture.

As you can see in the pie chart,

Banner ads, along with search and

video ads are at the top as far as

Advertising goes.

Intro…

• The four banner ads I have created all go along with the same theme that you see on television, that is they are “built Ford tough.” In every scenario that I have created for the ads all the cars are going through some type of tough situation were if it wasn’t for the vehicle being a Ford product they wouldn’t be able to get out of it.

First Ad

• Built Ford Tough

• “Built to handle any type of workload”

First Ad description

• The persona in this ad is a hard working professional like a construction worker that uses his F-250 to carry the heavy load.

• I wanted the first ad to describe exactly what Ford trucks are all about, heavy duty. As you can see in the pictures the construction worker is carrying some cement blocks to the truck and probably is going to put them in the back. Ford trucks are built to with stand a lot and are able to keep moving.

• I didn’t want any rich media in the ad because a lot of interactive movement on an ad can make it uninterested.

• I chose Arial font because it was basic, I didn’t want any thing distracting from the message

Second Ad

• Towing Power

• “The Best Towing Power In Its Class.”

Second Ad description

• The persona for this ad is a guy who get his semi stuck in mud and a Ford F-150 comes and tows it out. This goes along with the saying built Ford tough because no matter the situation a Ford is ready to step up to the challenge. I chose wide skyscraper because it really shows off the truck.

• Just like the first ad, there is no rich media in the banner ad.

Third Ad

• Any Weather

• “In any weather a Ford can handle the load.”

Third Ad description

• The persona of this ad is the toughness of all our Ford products. We are only company with best in towing and best in safety. No other company comes close to us.

Fourth Ad

• Military Grade

• “Our F-150 comes with military Grade Steel. That’s how you know we mean business.”

Fourth ad Description

• The persona for this ad is just shows what steps we take to make sure we have the best in every part of our vehicles. From the Military steel frame to the windows, every inches of our Fords are built for any test you give it.

• The color scheme and Font was all basic so it wouldn’t take away from the pictures and message.

Distribution

• I think the best way for use to really sink our teeth in the market is by using Google Display Network as our platform. As you can see in this graphic Google is dominating when it comes to advertising and basically redefined the marketing when it comes to that.

Distribution….

We will start out small when it comes to ads. We won’t run all the ads at first, just to see what type of number we can pull in first. Once we start seeing good number we will start with all four ads and eventually move over to other display networks.

There are several other display networks that have the potential to be something great and I want us to tap into that platform as well.

Conclusion

• In conclusion, Ford will be a major force in the online ad industry. All of our other competitors like GM, and GMC won’t be able to compete with us. This will also increase our internet presence by 45% and will increase our overall profits in automobile sales. Right now is the best opportunity for use to take our brand to the next level and we can’t waste a moment waiting.

Reference

• http://www.brainsell.org/45/remarketing-with-google-display-network/

• http://fleetowner.com/equipment/touting-toughness-and-history-ford#slide-0-field_images-157791

• http://www.thetruthaboutcars.com/2015/02/capsule-review-2015-ford-escape-titanium-awd/

• http://www.youtube.com/watch?v=Zi390zMKfQM