WICHITA PUBLIC RADIO kmuw 8 9 .1 Wichita Public Radio’s Wealth of Listeners Wichita Public Radio kmuw.org 3317 E 17th Street N Wichita, KS 67208-1912 Michael Moeder [email protected] Office: 316-978-6789 Cell: 316-516-8917 Compared to the general population, public radio listeners are more likely to... GfK MRI Doublebase Survey $75,000+ income $150,000+ income $250,000+ income 221% 269% 263% 200 250 300 350 400 50 100 150 Be affluent Use a financial planner/CFP Use a personal money manager 94% 75% 200 250 50 100 150 Manage their personal wealth Top Management Owner- partner 138% 84% 200 250 50 100 150 Be business leaders “very likely” 76% 200 250 50 100 150 Invest in stocks, bonds or mutual funds in the next 12 months