Bank 2.0 and the Power of Widgets

8/22/2019 Bank 2.0 and the Power of Widgets

1/12

Customer Experience Solutions. Delivered.

BANK 2.0Blueprint

8/22/2019 Bank 2.0 and the Power of Widgets

2/12

BANK 2.0 : From Inside-Out to Outside-In

Inside OPRODUCTS& IT SYSTEMS

Outside I

Customer

Experience

Layer

LOOSELY

COUPLED

8/22/2019 Bank 2.0 and the Power of Widgets

3/12

BACKBASE : Customer Experience Layer

Customer Oriented Func

Back Office Fu

Customer

Experience

Layer

LOOSELY

COUPLED

Innovation capability

& customer orientation

PRODUCTS& IT SYSTEMS

8/22/2019 Bank 2.0 and the Power of Widgets

4/12

Customer Experience Solutions. Delivered.

Internal

Apps &

Content

Mobile

Tablets

Apps

Direct 2 Consumer

Closed

Customer

Environment

Public

Marketing

Sites

Apps

Seamless Customer Experience Customer Journey

Content CRM Processes Complianc

Customer Experience Portal

Fast &

Frictionless

CRM

IntegrationSecurity &

Compliance

Process

Integration

Personal &

Relevant

Application

Integration

Superior

Experience

Any Time

Any Place

Distribution Channels

IFA

Banks

Building Societies

Brokers,

8/22/2019 Bank 2.0 and the Power of Widgets

5/12

Customer Experience Solutions. Delivered.

Widgets Engagement Building Blocks

Re-Usable

WidgetsCONTENT

Re-use across Channe

FORMS

Origination,

Self-Service ...

PERSONALIZATION

1:1 Marketing

(targeting, segmentation)

COMMUNICATION

Chat, Mail, SMS

Banking Systems

Transactional

CRM Systems

CRM, Social,

3TH Party Apps

PFM, Portfolio,

Customer Engagement Portal

Digital Channels Front-Office Operations

8/22/2019 Bank 2.0 and the Power of Widgets

6/12

Customer Experience Solutions. Delivered.

Widgets - From Transaction to Engagement

Banking

Transaction

Banking

Actionable

Insights

Valuable

Content

Origination /

Self-Service

My Bank

Dashboard

Advisory

Tools

Targeted

Offers

Bank 2.0

Widgets

Engagement

Banking

Chat, Video

Alert

Engagement

Ingredients

8/22/2019 Bank 2.0 and the Power of Widgets

7/12

Customer Experience Solutions. Delivered.

Widgets Responsive Design : Any Device

8/22/2019 Bank 2.0 and the Power of Widgets

8/12

Customer Experience Solutions. Delivered.

Widgets Targeting to the Right Person / Right Tim

Targeting Engine

Preference

Customize

Behavior

Tracking

Context

Awareness

Socia

Integ

SocialFacebook

Google +

CRM Data

8/22/2019 Bank 2.0 and the Power of Widgets

9/12

Customer Experience Solutions. Delivered.

Bank 2.0 Portal / Widgets

End-Users

Web Analytics

Operational CRM

Analytical CRM

Core Banking

Systems

3rd Party

Systems

Analytical &

Operational CRM

Bank 2.0 Portals

Widgets Distributed / Networked / Social World

Bank 2.0

Operation

Social Networks Affiliates

8/22/2019 Bank 2.0 and the Power of Widgets

10/12

Customer Experience Solutions. Delivered.

Demo

8/22/2019 Bank 2.0 and the Power of Widgets

11/12

Customer Experience Solutions. Delivered.

ITBusiness

Customer

Security

Permissions

Application

Integration

Re-Use

Existing Ass

Content

Life Cycle

Brand

Experience

Personalization

Sales Campaigns

Any Device : Mobile

Context

Social Connected

Customize / Preferences

8/22/2019 Bank 2.0 and the Power of Widgets

12/12

Customer Experience Solutions. Delivered.

Q&A