© 2010 Bango plc www.bango.com Release the Money Inside your Apps Ray Anderson
Bango, Release money inside your app, Monetising Mobile Conference, 26th May
May 19, 2015
Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May.
How developers should be looking to make money from their mobile apps.
How developers should be looking to make money from their mobile apps.
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Transcript
© 2010 Bango plcwww.bango.com
Release the Money
Inside your AppsRay Anderson
2
2006
$3.1 Bn
Sales of Mobile Applications
3
2006 2009
$3.1 Bn
$9.7 BnSales of Mobile Applications
4
Selling Apps
Browse Buy Download
5
Selling Apps
Browse Buy Download
Browse Download Use Buy
Freemium:
6
Forces driving Freemium
• App store download wars
7
Forces driving Freemium
• App store download wars
• Customer Care
8
Forces driving Freemium
• App store download wars
• Customer Care
• Payment flexibility
9
Opportunities …
• Surf the “free app” fad..
10
Opportunities …
• Surf the “free app” fad..
• Use in-app billing (with browser option)
11
Opportunities …
• Surf the “free app” fad..
• Use in-app billing (with browser option)
• Draw users back to your mobile website
12
Seize your share…
Bango.com/appswp
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