Ballistic cell Tisee Presentation

BALLISTIC CELL

COMPANY PROFILE

About the company…

In Ballistic Cell we have developed several concepts for optimization and

automation of all the processes involved in creating the design, composing and

managing of personalized documents (invoices, bank statements, personal

letters etc.) and other types of communication with clients and business

partners

We offer our clients specialized software solutions for creation and

management of marketing campaigns which engage in communication with

customers through different channels depending on their preferences

We represent GMC software technology, Blackboard Inc., Lognet Systems in

Bulgaria and Macedonia

Our solutions work in leading banks worldwide. Among our customers are:

ERSTE, Budapest Bank, Bank of China, SG group, GE Money and many

others

What do we do?

We work with our clients throughout the whole process – from bearing the idea to

producing the final marketing product. We also provide the software solution for its

implementation. Some of the key points we concentrate on:

• Optimizing shipping expenses of the company (bank statements, reminding

letters, invoices and another ways of communication with customers and

business partners)

• Increase in sales through more effective cross-selling and up-selling strategies

• Creation and management of marketing campaigns

• Strategies for generating additional revenue through personalized advertising of

external companies’ products and services on the company trans-promo

documents

• Optimizing time and expenses related to the process of printing and emailing of

personalized documents

• Automation of all regular processes related to printing and emailing of

personalized documents

• Improving the POD(print-on-demand) opportunities

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What is the benefit for our customers?

Increase of marketing efficiency through:

Analysis of data and better targeting of your advertizing messages meeting the

marketing budgets

Transpomo - personalized advertizing of company products without additional

expenses (use your transactional documents and other forms of communication with

your customers for personalized advertisement)

Multichannel communication - contacting the customers using different channels

according to their preferences (account statements, email, personalized URLs, mms,

sms etc.)

Personalize text and picture content in the offers you give to your customers in your

company branches

Advertize all relevant products of yours on every document your front desk employees

print for your customer

Personalize paragraphs in your direct mail campaigns

Optimize your shipping costs (distribution of account statements, letters of

direct marketing and other letters of communication with your customers)

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We help our partners communicate

with their customers personally and through different channels

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We help our partners turn their

transactional documents into powerful marketing tool

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We help our partners

optimize shipping costs

Standard Process Optimization involved

Client A Client B Client A Client B

Sheets into envelops Sheets and envelops

Saved

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We help our partners increase response rate

• Through personalized advertizing on the invoices our partners increased response

rates up to 20% compared to below 1% response rate when advertizing on inserts

• Through multichannel communication we have achieved 30% response rate of

separate campaigns

• Ability to advertize products on documents you give your customers in the branches

of your company also increase marketing efficiencies

• Ability to personalize paragraphs, pictures and even sentences based on conditions

you want increase efficiency of campaigns as well as loyalty of your customers

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Market challenges

• Tighter marketing budgets

• Specialized and expensive marketing business intelligence, printing and emailing

solutions

• Need for improvement of marketing efficiency without taking investment risks

• Need for better targeting of advertizing messages and opportunities of measuring

results of marketing campaigns

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Our Solution

• Development of new complex web-based solution which provides our customers with

chance to:

• Analyze data to better target their marketing messages using the right channel

and meeting the budget constraints

• Personalize communication with customers (transpromo, direct mail, email,

newsletters, thank you letter, sms, mms, URL etc)

• Use multichannel communication sending the right message to the right

customers using the right channel or set of channels

• Prepare the files for print

• Create and Manage marketing campaigns

• Measure and Analyze results of marketing campaigns

• Providing customers with marketing expertise and consulting on creation and

management of marketing campaigns

• Providing assistance to customers for selling their available advertizing spots

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We offer Unique solution on the Bulgarian and world market

Marketing consulting on company issues: bearing the idea, creation and management

of marketing campaigns, analysis of results, selling available marketing spots on you

transactional documents.

Flexible software communication

Easy and centralized control and storage of documents

Possibility for input and output of data base files with different format

Intuitive and easy-to-use for the customer

Significant reduction in the number of people involved in the process of creation and

management of personalized documents

No need of initial investment which has to be returned later

Possibility for free trial of effectiveness

Selected Customers - Referances

Company contacts

Ballistic Cell

Address: 149 Tsarigradsko shose, Sofia, Bulgaria

Tel: +35924416726

Cell: +359888875839

www.ballisticcell.com

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