The Mobile Marketing Arena geo targeting beacons mobile search native advertising strategies Balihoo’s 2017 Rules of Targeted Mobile Advertising Rule the Mobile SERP Make Your Targeting Location Based Even if You Sell Everywhere Use Personal Social Data to Find Your Bullseye 1 2 3 AD AD AD Rule Mobile Search on Google has now begun to show ads in the “local pack”. That is the area of the results page that was previously reserved only for organic results. The “local search” or “near me” market is growing rapidly and has a high ROI, thanks to the incredible intent-to-purchase shown by a consumer that searches for a product/service in their current vicinity. The “Local Search” or “Near Me” Market “Near Me” Searches 80% Mobile Opportunity: Searches for a Low-Moderate Cost Product or Service that can be Bought Locally Opportunity: Brands With Physical Locations, Service Areas, or Local Agents 25 50 75 100 Mar 4, 2012 Sep 4, 2013 Mar 15, 2015 Sep 18, 2016 of local searches on smartphones lead to a purchase within a day (compared to 7% of non-local searches). Such brands should always use strict geo-targe�ng to not only eliminate wasted clicks, but to also save the budget for the best clicks across search, display, and social advertising. Postal Codes Smart brands are targeting, and spending more money on, the postal codes within their target cities that provide the highest number of conversions, with the highest conversion value. Even ecommerce brands are seeing ROI gains through geotargeting. At Balihoo, we cross-check those ideal postal codes against competition level and bid data, to narrow down the focus to the lowest-hanging fruit. POSTAL CODE At Reasons Why Mobile Facebook Advertising is so Great Coordinate Facebook Campaigns with Paid Search Efforts Reach that beats almost any other digital advertising pla� orm. Puts immense interest and behavior data at advertisers’ fingertips. Can target the same users across both mobile and desktop devices. It’s not just the Facebook feed where your targets see ads. Coordinate your Facebook campaigns with your paid search efforts – using similar keywords and product names in your ad copy and keyphrases, so that someone who sees your ad on the social network can find your product later in a search engine. Balihoo is the premier provider of digital advertising technology for national brands that need to market hyper-locally at scale. By improving the relevance of search, social, and display ads over other ad technologies, Balihoo is proven to increase click-through-rates and decrease average cost-per-click across digital channels. About AD AD AD 1 2 3 4 1 3 4 2 The New Rules of Targeted Mobile Advertising 1 3 4 2 18% http://