Balaji Wafers Pvt. Ltd. T. Y. B.B.a.

A Report of Study on

A Project in T.Y.B.B.A.

Prepared By : Vachhani Mihir K.

Roll No :

Seat No :

Year : 2004-05

Guided By :

College : Shree H. N. Shukla College

Submitted to : Saurashtra University

A Symbol of Quality

Food for Thought.

Food for Journey.

Food for Time Pass.

Food for Celebration.

Company’s Certificate

DECLARATIONI, the undersigned Vachhani Mihir K. a student of T.Y.B.B.A. here

by declare, that this project report in my own work and has been carried

out. Under the supervision of .

This work has not been previously submitted to any university for

any examination.

Date : Signature

Vachhani Mihir K.

PREFACEIndia is a developing country an everyday new developments are

taking place all over the India Govt. has become liberal for important of

new technologies, machineries, method etc. It is quite essential for a

developing country to develop nation government is also very been to

establish a business by Indian & non residential Indian Govt. is giving full

support to establish an industry in India. Govt. also provides heavy

subsidiary and to a relief to nearly established units is backward area.

Recently many industries have developed in our country. Everyday we see

in the newspaper of least 10 to 15 companies are promoted & they offer $’’

their shares to public.

In regard to this alignment our college conducted an industrial visit

to BALAJI WEAFER PVT. LTD.

VACHHANI MIHIR K.

T.Y.B.B.A

SHREE H. N. SHUKLA COLLEGE

RAJKOT

ACKNOWLEDGEMENTThough the preparation of this report is my own work, I have

received help from many persons. I am thankful to all those who helped me

in carrying out this work.

In my marketing project sales manager of Saurashtra region give a

very useful guidance. I am very thankful.

They gave very useful information of market. They have traced to

help me in every way.

With this few words, once again I express my sincere thanks to all

the persons who were instrumental in preparing this report with their full

co-operation.

Also I am very thankful to, and all college Staff.

Date : Signature

Place: VACHHANI MIHIR K.

INDEX

Chapter No. Particulars Page No.

Chapter 1:

1.1

1.2

1.3

1.4

1.5

Back Ground

Introduction.

Project at Glance.

History and development.

Information about entire unit.

Existing Managing Group.

Chapter 2:

2.1

2.2

2.3

2.4

Basic Concept of Marketing

What is marketing?

Market.

Marketing Management.

Target Market.

Chapter 3:

3.1

3.2

3.3

The Product Concept

Five Levels of Product.

Packaging.

Product Classification.

Chapter 4:

4.1

4.2

4.3

Quality Talk

What is Quality?

Quality Talk.

Balaji Wafers – Symbol of Quality.

Chapter 5:

5.1

5.2

Advertising

Brand Basic Concept.

Brand Name Decision.

Chapter 6:

6.1

6.2

6.3

Market Research

Market Research.

Market Research Process.

Questionnaire (Research

Instrument).

Chapter 7: Market Share Analysis

7.1

7.2

Market Share Analysis.

Chart of Market Share in Gujarat.

Chapter 8:

8.1

8.2

Consumer Survey

Consumer Survey.

Types of Survey.

Chapter 9: Future Scope

Chapter 10: Conclusion

Chapter 11: Bibliography

CHAPTER – 1

BACK GROUND Introduction: -

“Balaji Wafers” the name itself gives an idea about what is it

actually. Then two a small introduction on the Balaji Wafers. It is a

medium scale company producing wafers & namkins. This company

operates its activities only in India mainly in state like Gujarat, Maharashtra

& Rajsthan. We get a valuable opportunity to go a visit of its plant where it

is situated that is “Balaji Wafers Pvt. Ltd.” Located at Vajdi, Kalavad

Road, Tal (Lodhika), Dis. Rajkot

The present chairman – Bhikhubhai Virani & his family started this

business at home itself with initial investment of Rs. 50,000. Firstly, they

were producing only potato Wafers. But in present Era, there are 12

products of than, such as Masala Wafers, Sault Wafers, Banana Wafers,

vatana, Sadi Sing, Masala Sing, Banana Masala Wafers, Farali Chevdo,

Ratlami Sev, Sing Bhajiya, Mung Dal, Chana Dal. There are 2 units of this

company one is situated at Vajdi & another in G.I.D.C. area of Rajkot. This

plant i.e. the plant situated at Vajdi is the biggest in India as well as in Asia.

This is second unit which was constructed in 2003 of the company. This

unit is itself the Registered of the company.

Organization ChartChairman

Managing Director

Directors

General Manager

Production Department

Marketing Department

Finance Department

Plant Supervisor

Manager Chief Accountant

Supervisor Area Sales Assistance Accountant

Workers Sales Executive

Clerk

Sales Representative

Project At Glance

Name of the Firm : Balaji Wafers Pvt. Ltd.

Registered Office : Balaji Wafers Pvt. Ltd.,

Vajdi (Vad)

Kalavad Road,

Tal. (Lodhika)

Dis. Rajkot – 360 003.

Gujarat (India).

Working At : Same as Above.

Branch Office : G.I.D.C. area, Rajkot.

Year of Establishment : 1981 – 82

Form of organization : Private Ltd. Co.

Seale of Unit : Medium Scale Unit.

Mail : [email protected]

History of DevelopmentThe birth of this business took place at the home itself. Bhikhubhai

Virani and his family started it with very tiny investment in 1981-82.

Slowly & steadily, the business got progress so they took one step above

and developed a small plant. This plant produced 150 Kg. Wafers per hour.

As the wafers were so crunchy & testy, at become so much popular. So

they were not able to supply as per consumer’s demand.

Then, they decided to introduce a new machine that could produce

more wafers as above machine produced. The semi-automatic machine

produced 400 Kg. Wafer per hour, in 1995 – 96. In 1995 – 96, the supply

was only in Gujarat itself. But due to popularity of crunchy – munchy

wafers. There was increment of demand in other states like Maharashtra &

Rajsthan.

So they launched a fully automatic plant in year 1999 – 2000. This

plant could produce 1200 Kg wafers per hour. Presently it is the biggest

plant not only in India but also in Asia. In this plant just few manual powers

is needed.

As it reduces the manpower, cleanliness is also maintained in the

plant.

This plant is situated in Vajdi (Vad) spreader over 85000 Sq. m.

which acquires 90% shares in Gujarat.

Information About The

ENTIRE UNIT Balaji Wafers is only an Indian company. It has two branches in

Saurashtra. One is located at GIDC Area at Rajkot, and another at Vajdi

(Vad). The plant situated at Vajdi (Vad) is the Asia’s biggest plant. It was

established on 1999-2000.

This plant produces not only wafers but also 12 various namkeens.

Such as Chevdo, Banana wafers, Sing Bhujiya, Ratlami Sev etc.

The total investment in this plant is approx 8 to 10 crores. There are

three machineries in this plant.

Now, they can satisfy and supply the consumers as per their demand.

Existing MANAGING GROUP

In charge of Manufacturing

Plant

: Raghuvir Singh Parmar.

Chairman : Bhikhubhai Virani

Managing Director : Chandubhai Virani

Director : Kanubhai Virani

Keyurbhai Virani

Mihirbhai Virani

General Manager : Hiteshbhai Virani

What is marketing?

The Core Concept: -

Marketing has been in various ways. The definition that serves our

purpose best is as follow:

Marketing is a social and managerial process, by which individuals

and groups obtain what they need and what through creating, offering, and

Exchanging products of value with others.

According to Philip Kotler the Core Concept of Marketing considers

mainly three points that:

1. Needs.

2. Wants.

3. Demand.

Needs, Wants, Demand: -

Marketing starts with needs and wants people need food; air, water,

clothing, and shelter to beyond this people have a strong desire fro

recreation, education and another serious.

People needs and wants today are suffering in a given year. 261

million American high consumer more than 67 million eggs, 2 billion

chickens over 4 million lecturers by collage English preface’s together

these goods and service heat a demand for more than 150 million tons of

steel and 4 million tons of cotton. There are just a few of the demands that

get expressed kin a $ 6-7 billion energy.

A human need is a staff of deprivation of some basic satisfaction of

human biology and the human condition.

Wants are desire for specific satisfied of needs.

Demands are wants for specific products that are backed by a ability

and willingness to buy then.

MarketMarket consist of all the potential customers sharing a particular

need as want who high be willing and able to Engage is Exchange to satisfy

that need as want.

Traditionally a market was the place where buyer’s and sellers

together to exchange their good. Such as a village square.

Economist use the term to refer to a collection of buyers and sellers

who over a particular products or products close, hence the housing market,

the grain market & so on.

The inner loop shows an exchange of money for goods and services

the outer loop shows an exchange of information.

Marketing ManagementMarketing Management is the process of planning and executing the

conception to create exchanges that individuals and organization goals.

1. Negative Demand.

2. No Demand.

3. Latest Demand.

4. Dealing Demand.

5. Irregular Demand.

6. Full Demand.

7. Overfull Demand.

8. Unwholesome Demand.

The Product Concept: -

The Product concept holds that consumer will favours these products

that offers the most quality, performance, an innovative features, managers

is product oriented organization faces their energy on marketing superior

products and improving than over time design their products with little or

no customer input.

The Marketing Concept: -

The Marketing concept is a business philosophy that challenges the

three concepts we just discussed. It central treat crystallized in the mid –

1950.

The Marketing concept holds that the key achieving organization

goals consists of being more Effective than competitors is integrating

marketing activities towards determing and satisfying the need and wants of

target markets.

The marketing concept has been expressed in many colorful ways:

“Believe in the Best” (In India).

“Meeting needs profitably.”

“Partners for Profit.”

Target MarketNo company can operate in every market and satisfied every need

nor can’t it always do a good job. With in one broad market. Even

Microsoft cannot the best solution for ever information processing need.

Companies do the best when they define their target markets carefully &

prepare tailored marketing program.

-: Marketing Chart of Balaji Wafers: -

Company

Carry Forward Assent

Super Stockiest

Dealers

Retailers

Final Consumption

Five Levels of Product What is Product?

A Product is any thing that can be offered to a market to satisfy a

want to need. Products that are marketed include physical good

(Automobiles, Books) Services, Persons, Organization and Ideas.

Five Levels of Product: -

In planning is market offering that market need to think through five

levels of product.

The most fundamental level is the core benefit. At second level the

marketer has to core benefit into basic product.

At the fourth level, the marketer prepares and augmented product

that meets the customer’s desire beyond their expectation.

At the fifth level stands the potential product, which encompasses,

all the argumentation and transformation that the product might ultimately

undergo in the future.

What is Product?

1. Masal Wafers.

2. Sadi Wafers.

3. Banana Wafers.

4. Banana Masala Wafers.

5. Frali Chevdo.

6. Ratlami Sev.

7. Sing Bhujiya.

8. Mung Dal.

9. Chana Dal.

10. Vatan.

11. Sadi Sing.

12. Masala Sing.

PACKAGINGPackage: - An Ambassador of the product.

Packaging today plays a dual role. As a function necessity it protects

the products and provides convenience for handling. As an ambassador of

this product, it promotes the brand image. It is the package of district look

and definite functional advantages. So as to set it apart from competing

products & brand.

The packing of Balaji Wafers is ordinary as the other wafers. But it

thing wrapper attract the consumer. Mostly children are attracted from the

outside beauty of products. They love different shapes of chocolates,

pencils etc. In the same way the shying wrapper not only gives the outside

beauty but also inside the taste. Consumers were able to recognize the

Balaji Wafers ever in the dark.

Innovation in packing does not step with the change of year. The

packing is so much attractive that it doesn’t need any change. The packing

is of nitrogen pack. So it prevents the product from germs, insects, etc.

PRODUCT CLASSIFICATIONMarketers have traditionally classified products on the varying

product characteristics durably tangibility and use. Each product type has

and appropriate marketing mix strategy.

Durable Goods: -

Durable goods are tangible goods that normally survive way uses

like refrigeration, T.V., cloths etc. durable products normally require more

personal selling and service, command a higher margin & require more

seller guarantees.

Non-durable Goods: -

Non-durable goods are tangible good that normally are consumed in

one or few cases.

Consumer Goods Classification: -

Consumer goods can be classified as:

1. Convenience Goods.

2. Shopping Goods.

3. Specialty Goods.

What is Quality?

Quality is an assurance from the manufactures to the consumers that

its product is guaranteed to satisfy & exceed the letter’s expectations.

Quality is often misunderstood as comprising of taste, vision

dimension or standard, parameters. Towards the goal of developing or

excellent quality product to the consumer, several important factors need to

be considered. They include on going efforts to ensure accurate

implementation of good manufacturing practice & standard operating

procedures.

Another vital elements is delivering satisfaction to the consumer is

image. Image comprises several elements including quality of the product

the company its services its people, its infrastructure infects almost

anything connected with the business.

Quality must reside is our soul as quality without the perception of

quality has no value.

Quality Talk“Quality is Never Expensive

It is price less.”

“Quality without perception of

Quality has no Values.”

– N. Douglas I. Vestor.

Balaji – A Symbol of QualityEverything associated with the trademark of Balaji Wafers reflected

the company’s position of leadership and quality.

Policies formulated under this principle deal with the image of the

company. This includes the image projected by company, facilities, service

activities, officies, packaging and people.

The image projected by company personal is very important. How

you project yourself to your customers plays a vital role in their perception

to your products, qualities. There are some people who do not believe in

projecting a good image. Those for insist argue that the people image

connection cannot be applied to all departments is the company.

Brand Basic Concept: -

What is Brand?

Perhaps the most distinctive still of professional marketers in their

ability to create, maintain protect and enhance brands. Marketers say that

“branding the art and corner stone of marketing.”

Brand Basic Concept: -

The American marketing association defines brand as follows:

A brand is a name, term, sing, symbol or design or a combination of

them, intended to identify the goods or services of one seller as group of

sellers and to different than form these of competitors.

Attributes: -

A brand first brings to mind certain attitudes. Thus, Mercedes

suggests expensive, well-built, well-engineered, durable high prestige, high

resale value, fast and so on. The company may use one or more of these

attributes to advertise the car. For year Mercedes advertised “Engineered

like no other car in the world.” This together saved as the positioning

platform for projecting the car’s other attributes.

Benefits: -

A brand is more than a set of attributes customers are not buying

attributes. They are laying benefits. Attributes need to be translated into

functional and or emotional benefits the attribute durable could translate

into the functional benefits.

Values: -

The brand also says something about the producer’s values. Thus

Mercedes stands for high performance, safety, prestige and so on.

Brand Name DecisionOf a company beats a brand only as a name it misses the point of

branding. The challenge is branding into develop a deep set of meaning

from the brand. Since we may not grape as easily its specific personality

and user profile.

Brand Name Decision: -

Manufacturing who decide to brand their products must choose

which brand name to use four strategies are available here:

1. Individual Brand Names: -

The policy is followed by general mills.

2. Blanket Family Name for all Products: -

This policy is followed by heing & general electric.

3. Separates Family Names for all Products: -

This policy is followed by sears.

4. Company trade combined with individual product name: -

This policy is followed Kellogg’s.

Once companies decide its brand name strategy. It faces the task of

choosing a specific brand name. The company could choose the name of a

person, location, quality, life style an artificial name are the following:

1. It should suggest something about the product’s benefits.

2. It should suggest Products qualities such as action or color.

3. It should be easy to pronounce, recognize and remember, short name

help.

4. It should be distinctive.

5. It should not carry poor meaning in other countries and languages.

Market ResearchMarket research is a key to the evolution of successful marketing

strategy and programs. It is an important tool to study buyer’s behavior,

changes, is consumer life style & consumption patterns brand loyalty and

also, forecast market changes. Marketing research is being used to help

creates & enhance brand equity.

Besides marketing research has of ten been disliked in the business

strategy. When that happens must research report become academic is

nature and is field.

Therefore, to made market research effective it is important that if

has a linkage with business emerging scenario is the met place.

Marketing Research ProcessMarketing Research is field of exports requiring special training. We

need a group of specialties such as Economists, Management Scientist,

Psychologists, Sociologist and Computer Experts offering staff services to

Marketing Executives.

Marketing Research Requires the application of the system approach

to the task of collecting, organizing and analyzing interpreting desired

marketing information. This means that each step is research process must

be carefully planned and co-ordinated.

Marketing research is directly concerned with all three operations,

input process & output. Input is usually data i.e. facts a figures and values

after quantified. There are number of characteristic of good output i.e. good

information.

(1) It should be timely.

(2) It should be current on up to date.

(3) It should be accurate.

(4) It should be successful.

(5) It should reliable.

(6) It should be economical.

(7) It should be useful without future modification.

(8) Output should not be data but information.

Marketing research process provides information not data to

marketing executive. Marketing decision are based on information not on

data marketing research process involve the following seven steps in proper

sequence.

(1) Situation Analysis.

(2) Preliminary Investigation.

(3) Research Design.

(4) Sources of Data.

(5) Data Analysis.

(6) Report Preparation.

(7) Follow up Recommendation.

Approaches to marketing research: -

No. of sales records.

Uses of publishes marketing information.

Observational Studies.

Sample Survey.

Experiments.

Questionnaire (Research

Instruments)A questionnaire is the most common research instruments. A

research instrument should avoid was, and also develop device which will

as be an effective communication.

A questionnaire is a set of questions with or with out a black space

for recording answers. The question cans sure the relevant facts or opinions

form informed and interested respondents included in the sample survey.

Questioning methods have considerable veracity.

A useful questionnaire has the following general rules of guidelines:

(1) Question should be short, simple, easily understandable, direct pointed

well phrased and one interpretation a meaning. The meaning of all

questions should be obvious to all respondents.

(2) Every questionnaire most explains the purpose of inquiry in order to

stimulate interest and the respondent to offer full co-operation in

giving answers to the question.

(3) There should be no misleading and ambigunes questions on imprecise

or beading questions.

(4) Questions that cannot answer must be excluded.

(5) Develop a logical sequence is questioners and interviews. Ask easy

question first proper sequence should follow the though flow of

respondent.

(6) We may have only a two choice answer, such as yes, no, agree –

disagree, true, false, cash – credit. We have to choice make and

number the desired answer. Questions requiring straight yes or no

answers are easy to understand, record an analysis.

(7) It would be preferable to me test the questionnaire on a sample or

respondents before it is sponsored for wider use.

MAIN GOAL Higher Market Service: -

In today’s market environment, no company can service without

having any goal except consumer.

Satisfaction: -

It is prerequisites for all the industrial groups to satisfy today’s

choose consumer. Of they do not take care of the consumer they will be

thrown out of market

The fizzy war is now a fizzy was after competitive comparing and

people poaching; the latest front to be owned up is the proposal conflict.

Chart of Market Share in

Gujarat

CONSUMER SURVEY Reason for wide use of Survey: -

The survey technique is intended to secure one or more items of

information from a sample of respondents or informants representative of a

large group. The survey method is most widely used technique is marketing

research. It can be used at one or more of the levels in the marketing

process at consumer level, at retail wholesale, or manufacture levels also.

There are number of reasons for the very wide use of survey

techniques:

(1) It can secure both quantitative as well as quantitative information

directly is the respondent’s individual or business consumers.

(2) It is only method to measure attributed and motivation directly.

(3) It is presumed that respondents.

Know the answer of question.

Have the authority to answer the question.

Willing to co-operate in answering the question.

Type of SurveyIn the questionnaire or survey method we can have communication

with the informant is three alternatives ways:

(1) Through mail or post office.

(2) Through Telephone.

(3) Through Personal Interview.

(1) Through mail or post office: -

It is very effective and cheap method of conduction survey. The

contact is made through postal services up to date mailing list is prepared

private copy of questionnaires with covering letter and stumped reply paid

envelop will be posted to the respondent on the mailing test.

(2) Through Telephone Survey: -

In urban areas, we can interview the respondent through telephone.

It is on ideal method of communication when you need information on

current activities.

E.g. Radio, listening or T.V. viewing while their activities are

actually being carried or. We can have large number of interviews is a shot

interval phone survey can be quick and at a lower cost.

(3) Personal Interview or Field Survey: -

It is direct from of investigation involving face to face

communication with free feed of information. It offers a sense of

participation. It is more flexible form of data collection. Use of an

unstructured open and refused is low. Dept. interview is possible.

FUTURE SCOPEFuture planning is very necessary for the success of the business

unit. This unit is doing well in today’s situation and has many products to

be marketed. This unit is planning to cover whole world market. They are

also working toward future reduction is the prices of their products and this

way they will be able to capture more market than existing.

Thus future of this unit is very bright.

CONCLUSIONI feed very glad to conclude this report. This is my first experience

to perform professional work at Balaji Wafers Pvt. Ltd., one of the subjects

of consumer survey and marketing information from now to during my

training period; I came to the following conclusion.

(1) Balaji Wafers is the India’s largest wafers selling company.

(2) Brand preferences and brand wareness of company very high.

(3) It has quickest dealer’s response.

(4) It is having remarkable market share in whole over the India.

BIBLIOGRAPHYReport presentation is a job of intellectual knowledge. The

information provided by the management authorities by it is not enough to

prepare a red lettered report. The information gathered in first of ala is to be

settled in a systematic manner, and then the information is to be molded

into theoretical aspects. Which are applicable to the practical approach?

Going through several reference look for successful completing of report. I

have referred many books.

At last I am very thankful to Balaji Wafers & Mr. Bhikhubhai

Virani who has given me this valuable chance for training and to prepare

this report also my sincere thanks to report readers.