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SERVICE MARKETING
Survey on Balaji Party Hall ( Kandivali West), Mumbai- 4000067
GROUP MEMBER:-
SAGAR GAUD
PRASAD KUBAL
MAHESH KHEBADE
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INTRODUCTION TO SERVICES MARKETING
Services marketing is a sub field ofmarketing which covers the marketing of both goods
and services. Goods marketing includes the marketing of fast moving consumer goods
(FMCG) and durables. Services marketing typically refers to the marketing of both business
to consumer (B2C) andbusiness to business (B2B) services. Common examples of service
marketing are found in telecommunications, air travel, health care, financial services, all
types ofhospitality services,car rental services, andprofessional services.
INTRODUCTION TO BALAJI PARTY HALL
HALL CHARGES.
Hall booking charges Rs.65000/- Electricity charges Rs.19000/-
____________
Rs.84000/-
Payment cash Rs.42000/-cheque Rs.47191/-
(including 14% tax)
Decoration charges Rs.90000/- Food:- include
2 sweet 2 farsan 3 vegetables 2 roti 1 rice dal , papad, salad, mukhwas
Mineral water Rs. 20/- per person Fruit juice Rs.35/- per glass
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_businesshttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Car_rentalhttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Car_rentalhttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Business_to_businesshttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Marketing8/12/2019 Balaji Hardcopy
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Starter Rs.35/- per item Ice cream as per companies rate Tea/ coffee Rs.-20/- per cup(Tax 14% on 70% amount.)
7PS OF BALAJI PARTY HALL, KANDIVALI (W)
1) Product2) Price3) Place4) Promotion5) People6) Process7) Physical evidences
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PHYSICAL EVIDENCE
Physical evidence of balaji hall are:
CHAIRS AC PLATES GLASS TABLE SPOON SOFA RAJA RANI CHAIR TISSUE PAPER FLOWERS
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SURVEY ON BALAJI PARTY HALL
Question 1
WHICH ARE THE SERVICES PROVIDED BY HALL?
Option :-
STAGE DECORATION HALL DECORATION CATERING PARKING TRANSPORTATION CHANGING ROOM ALL OF THE ABOVE
stage
decoration,30
hall
decoration,
30
catering,
30
parking, 30
transportat
ion, 0changing
room, 30
all ofabove, 0
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Question 2
DO YOU LIKE DECORATION OF HALL?
Option:-
YES NO
yes, 22
no, 8
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Question 3
RATE THE FOOD QUALITY PROVIDED BY HALL?
Option:-
GOOD BETTER BEST POOR
good, 9
better, 14
best, 7
poor, 0
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Question 4
HOW IS THE SITTING ARRANGEMENT OF HALL?
Option:-
GOOD BETTER BEST POOR
good, 13
better, 5
best, 9
poor, 3
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Question 5
HOW IS THE BEHAVIOUR OF STAFF?
Option:-
GOOD BETTER BEST POOR
good, 8
better, 16
best, 6
poor, 0
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Question 6
DO YOU LIKE SOUND SYSTEM OF HALL?
Option:-
YES NO
yes, 17
no, 13
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Question 7
HOW IS THE LIGHTING FACILITY OF HALL?
Option:-
GOOD BETTER BEST POOR
good, 16better, 6
best, 8
poor, 0
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Question 8
DO HALL PROVIDE CHANGING ROOM?
Option:-
YES NO
yes, 30
no, 0
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Question 9
DO YOU LIKE AMBIENCES OF HALL?
Option:-
YES NO
yes, 24
no, 6
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Question 10
HOW MANY ROOMS PROVIDE BY HALL IN PACKAGE?
Option:-
1 2 3+
Column1
1
2
3+
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Question 11
DO HALL PROVIDE TRANSPORTATION FACILITIES FOR GUEST?
Option:-
YES NO
yes, 0
no, 30
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Question 12
WHICH CAR DO HALL PROVIDE FOR GUEST?
Option:-
SUV MUV HATCH BACK SEDAN CLASS
Column1
suv
muv
hatch back
sedan class
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Question 13
DO YOUR HALL PROVIDE PARKING FACILITIES FOR GUEST?
Option:-
YES NO
yes, 30
no, 0
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Question 14
DO YOUR HALL PROVIDE VALET PARKING?
Option:-
YES NO
yes, 30
no, 0
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SUGGESTION FOR HALL
Nonveg Transportation facilities Sitting arrangement Reduce cost Extend time of dj Quality of sound system
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