FRIENDS CAFÉ ULTIMATE HANGOUT DESTINATION BUSINESS PLAN
Oct 31, 2014
FRIENDS CAFÉULTIMATE HANGOUT
DESTINATION
BUSINESS PLAN
BUSINESS PROPOSAL:
The idea is to establish a focused Quick Service Bakery Outlet (QSBO) chain starting its first unit at sector 14 koperkhairne.
The brand name of the restaurant is Friends Cafe and the company will be registered as Friends Cafe Pvt. Ltd
For Youngsters via quick service and the family who live in residential complexes via quick delivery will be targeted
An outlet of 720 square feet which has been brought by our partner Rohit to operate the restaurant from Circular Road
Subodh, Vaibhav,Deepchand, Rohit, Padma , Archana, Prachi and Shital create a highly qualified team to run the company.
Friends cafe will introduce new menu in the city which will include cakes, muffins, tarts, tea, coffee, all kind of breads, Pasta, Sandwich and Chicken burger to the customer.
Vision Statement: Putting people before products.
Create a loyal following.
Deliver Quality Products.
Mission Statement:
“Establish Friends cafe as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”
LEGAL REQUISITE TO BE MET
1. Partenership Deed 19322. The Shops and Establishments Department3. (BMC).4. The Licensing Department (BMC).5. The Health Department (BMC).6. The Building and Factory Department.7. The Weights and Measures Department.
FUNDS REQUIRED AND TIMING
We plan to make two major investments: One in plant And Machinery , Raw Materials and one in shop premises development.
FINANCING
Total Financing Required
35,00,000
Owner’s Fund 25,00,000
Loan’s 10,00,000
Total Financing 35,00,000
Cost of Goods Manufactured 2013
Total Direct Labour 1,30,000
Total Direct Materials 1,60,000
Manufacturing Overhead 75,000
total 3,65,000
Projected Balance Sheet as on December 31, 2014
Liabilities Assets
Owner’s Fund 25,00,000 Land & Building 18,00,000
Loans 10,00,000 Plant & Machinery 12,00,000
Reserves & Surpulus 3,90,000
Current Liabilities Current Assets
Payables 4,00,000 Receivables 1,00,000
Cash In Hand 5,50,000
Cash At Bank 6,40,0000
Total 42,90,000 Total 42,90,000
INVENTORIES
Raw -Materials Work-In-Progress Finished Stock
ACCOUNTS RECEIVABLE/PAYABLE
ReceivablesFor Bulk Orders we would provide a 15 days
credit period. Payables
We would be getting 1 month credit facility from suppliers.
ESTIMATED PROFIT & LOSS STATEMENT
Year One Year Two Year Three
Sales 2,364,839 ,202,645 7,591,132
Less cost of
sales
2,096,056 4,578,327 6,604,286
Gross profit 268,783 624,318 986,846
Less expenses 224,740 243,404 345,690
Net income
before taxes
44,043 380,914 641,156
Provision for
taxes
9,043 76,184 145,751
Net income after
taxes
32,900 304,730 495,405
04
/08
/23
15
FINANCIAL PROJECTIONS:BREAK EVEN ANALYIS
B/E(Quantity) =B/E(Quantity) =Total Fixed CostTotal Fixed Cost
Price per Unit – Var. Cost per UnitPrice per Unit – Var. Cost per Unit
0
200
400
600
800
1000
1200
0 20 40 60 80 100
Fixed Cost
Total Cost
Total Revenue
Break-EvenBreak-Even
TR = TCTR = TC
Units Sold
Reve
nue
[ ]
}Variable Cost
You can’t be a successful entrepreneur unless you manage, and if you try to manage without some entrepreneurship, you are danger of becoming a bureaucrat
---Peter Drucker,The Frontiers og Management 1986
HUMAN RESOURCE PLAN.
Board of Directors
Head Baker/chef
Assistant Bakers/chefs
Café Manager
Stewards
ORGANISATION CHART
CAFE MANAGER
Responsibilities:To Oversee daily production.Preparing Work Schedules.Assigning Employee Tasks and supervise
them.Ensures product quality.Purchases of raw materials.Keeps facility running, and clean.Look after Accounting Duties.
HEAD BAKER/CHEF
Responsibilities: Working long hours. Ability to follow recipes. Ability to produce quality product. Ability and experience to use ovens and mixers. Dishwashing and janitorial skills. Delegate work to the Assistant bakers. Maintain hygiene.
ASSISTANT BAKER
Responsibilities: Assist Head baker in baking. Maintain Hygiene. Dishwashing and janitorial skills.
Stewards
Operate Cash register. Take orders and serve customers. Dishwashing, and basic janitorial skills
HR STRATEGIES
Motivation:- Best Recipe Award. Star Chef of the month. Monetary/ Non monetary benefits. Grievance redressal System.
ADDITIONAL TRAINING All staff members will be given six monthly
training for one day on Safe Food Handling Course.
SAFETY MEASURES IN THE KITCHEN
Clean aprons/ gloves for the bakers/ chefs. First aid kit. Proper place for cutlery. Dress code for the stewards. Quality equipments and standardised kitchen.
Designation Salary
Cafe manager 35,000 p.m
Head baker 20,000 p.m
Assistant Bakers 12,000 p.m
Stewards 8000 p.m
SALARY STRUCTURE
OPERATIONS PLAN
The proposed factory will be consisting of 2000 sq. ft. of land starting its first unit at sector 14 koparkhairane.
Whereas the shop areas will be 300 sq. ft for each outlet.
There will be separate area for each departments.
PLANT LAYOUT
WORK PLAN
The proposed bakery outlet will be working from 4.00-am morning to 11.00 pm
4:00am – Start Baking
8:00am – Bakery Opens
11:00 pm Bakery Closes
SOURCING/RECEIVING We will buy in bulk from a list of approved vendors.
Recommendations from competitors, customers and wholesale supply houses are some of the factors .
We also rely on newspapers, magazines and the internet if we require more sources.
The criteria includes conformance of products to our quality standards, certification, timely delivery, minimum order quantities.
We will utilize the visual method to keep inventory check.
PROCESS / METHODS
Equipment used are convection oven, commercial mixers, coffee machines, commercial refrigerators and freezers
some of the other supplies will include bakery boxes , cake boxes, cake decorating equipment, dough forming equipment, food display cases and bread equipment.
CLEANING
To minimize pest infestation.
On a quarterly basis level of quality check.
Training course on cleaning procedures
RAW MATERIALPlain Cakes - Butter, sugar, Maida , baking
powder ,Eggs , flavour
Sweets – Khoya , Maida , ghee , sugar syrup
Chicken Bread – Chicken , Maida , oil, yeast, sugar, salt , masala, onion, Mayonnaise & Ketchup , Cheese
TECHNOLOGY AND PROCESSES
Local machinery or 2nd hand imported machinery available locally
New machinery and installation would not be feasible due to the high costs involved.
Major suppliers of Local and used imported machinery are:
Bakexcel Associates, Vashi Saeed Fabrication Works, Thane
BATCH PRODUCTION
MASS CUSTOMIZATION
PLANT & MACHINERY Automatic oven with different timing and
different temperature.
Oven of 7x7x10 feet with 8 rotating stands having 5 trays on each stand is used
Oven capacity will be: 60-kg biscuits in 30 baking minutes at a
temperature of 150 degree centigrade.
120 pieces of large Pizza in 20-25 minutes at a temperature of 150 -180 degree centigrade.
MACHINERY REQUIREMENT Spiral Mixer, Oven, Burner , Deep freezers,
Frier , Packing machine, Cold storage equipment, Fixed racks , Trays
Repair & MaintenanceAnnual Repair & Maintenance of the plant and
machinery is expected to be 1 % from Year 1 ---
4 and 1.5 % from Year 5 --- 10 of the total machinery cost.
Furniture & fixtures Chairs ,tables & other furniture, Airconditioners
, Computers & accessories , Interior designing cost, Electric installations & other utilities
MARKETING PLAN
THE MARKETING MIX 4 P’S
Products/Services Breads-various varieties Buns Tarts Muffins Cookies Sitting area with
coffee/tea and in-store products
MARKETING MIX Price
Cost plus pricing. but still competitive
Promotion Pamphlets. Billboards. Colleges. Discount coupons.
Place KoparKhairane.
SEGMENTATION, TARGETING AND POSITIONING
Population of Koperkhairne and Navi Mumbai.
Target markets Koperkhairne. Ghansoli. Rabale. Airoli.
Positioning Affordable healthy and Delicious.
SWOT ANALYSIS
Internal Strengths Partnership business Location Homemade recipes
Weaknesses New entrant Increased prices of raw material.
SWOT
External Opportunities Desire for healthier lifestyle. Niche market in urban areas.
External Threats Change in lifestyle trends. Increased fuel prices. Competitors having competitive prices.
MARKETING PLAN BUDGET
Marketing Budget
Advertising Expenses/year
Newspaper --
Pamphlets 20000
Other
Billboard 15000
sponsorship 40000
Promotion and Development
Business cards 1900
Travel expenses 15000
Total Marketing Expenses 91,900
STANDING PLAN
If price of bread decreases:have to either increase sales to a break even
levelthe bakery would have to find a way to
decrease fixed costs Methods
additional stall at the Saskatoon farmers market
craft sales throughout the province
CONCLUSION
THANK YOU