1 BAKER & TAYLOR SPRING / SUMMER 2014 1
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1
BAKER & TAYLOR
SPRING / SUMMER 2014
1
2
Picture Books
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The Pigeon Needs a Bath!
AFP 250,000
Goal 150,000
On Sale: 4/1/2014
Retail: $16.99
ISBN: 978-1-4231-9087-5
Words and Pictures by Mo Willems
POSITIONING AND STRATEGY
The award-winning, New York Times best-selling
series, has sold over 4 million copies! This new
installment with universal appeal (bath time) will
continue the monumental sales success.
Over 4
Million
Copies
Sold!
7
My New Friend Is So Fun!
Written and Illustrated by Mo Willems
AFP 100,000
Goal 75,000
On Sale: 6/3/2014
Retail: $8.99
ISBN: 978-1-4231-7958-0
POSITIONING AND STRATEGY
The Geisel award-winning, New
York Times best-selling Elephant &
Piggie series has sold over 3 million
copies combined!
The 21st installment in the series
will continue Mo's success in the
early-reader category.
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Dinosaur vs. School
AFP 50,000
Goal 35,000
On Sale: 6/17/2014
Retail: $16.99
ISBN: 978-1-4231-6087-8
Sales Material: F&Gs
Written and Illustrated by Bob Shea
POSITIONING AND STRATEGY
From picture book superstar Bob
Shea, the Dino vs. books have sold
nearly 135,000 copies in hardcover
and board book combined. This title
will both amuse and reassure anyone
going off to school for the first time.
Perfect for
Back-to- School
Promotions
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Dog Days of School
AFP 25,000
Goal 15,000
On Sale: 6/17/2014
Retail: $16.99
ISBN: 978-0-7868-5493-6
Sales Material: F&Gs
POSITIONING AND STRATEGY
Any young reader can relate
with the desire to stay home
from school!
Here’s a hilarious take on what
happens when a boy and his
dog change places.
Perfect for
Back-to- School
Promotions
Photo credit: Wilson Biggs
Written by Kelly DiPucchio
Illustrated by Brian Biggs
Photo credit: Wilson Biggs
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Middle Grade
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POSITIONING AND STRATEGY
Continue to promote the series and take the
opportunity to attract new fans to the series.
All available by: 4/8/2014
Retail: $17.99 HC; $7.99 PB
By Rick Riordan Percy Jackson and the Olympians
MARKETING
• Limited edition signed prints for key accounts
• Poster for trade shows and conventions
• Cross promote via BOB ads in series paperbacks and
eBooks
• Promote on Percy Jackson Facebook page
• Cross promote on all three series sites:
heroesofolympus.com
percyjacksonbooks.com
thekanechronicales.com
• Spotlight on DisneyBooks.com
• Spotlight on Disney Reads Facebook and Twitter
PUBLICITY
• Cover reveals with fan engagement
PERCY JACKSON AND THE LIGHTNING THIEF
HC: 0786856297 / PB: 0786838655 (250K/150K)
THE SEA OF MONSTERS
HC: 0786856866 / PB: 1423103343 (250K/150K)
THE TITAN'S CURSE
HC: 1423101456 / PB: 1423101480 (250K/150K)
THE BATTLE OF THE LABYRINTH
HC: 1423101464 / PB: 1423101499 (250K/150K)
THE LAST OLYMPIAN
HC: 1423101472 / PB: 1423101502 (250K/150K)
21 21
POSITIONING AND STRATEGY
A now in paperback advertising campaign to promote the exclusive
short story and Heroes of Olympus series.
AFP 1 million
Goal 750,000
On Sale: 4/8/2014
Retail: $9.99 paperback
ISBN: 978-1-4231-4200-3
By Rick Riordan The Mark of Athena (paperback)
ON PUBLICATION - MARKETING
• 12–copy floor display (9781484708064)
• Print ad in Entertainment Weekly
• Cross promote via BOB ads in series paperbacks and eBooks
• Promote on Percy Jackson Facebook page
• Cross promote on all three series sites
heroesofolympus.com
percyjacksonbooks.com
thekanechronicales.com
• Spotlight on DisneyBooks.com
• Spotlight on Disney Reads Facebook and Twitter
22 22
POSITIONING AND STRATEGY
A lively and contemporary collection of
Ancient Greek myths told from Percy
Jackson’s point of view. This handsome and
entertaining volume is sure to excite Percy
fans and is a must-have for teachers,
librarians and home libraries.
AFP 1 million
Goal 750,000
On Sale: 8/26/2014
Retail: $24.99 (HC)
ISBN: 978-1-4231-8364-8
Sales Material: Blad
By Rick Riordan Percy Jackson’s Greek Gods
Illustrated in full-color by John Rocco
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POSITIONING AND STRATEGY
Is this the beginning of the end for the Kingdom
Keepers? Marketing will continue to build upon
and leverage the excitement of the fan interaction
and engagement generated in the Kingdom
Keepers Insider App/Web site via social media,
targeted print and online ads leading up to the
April 1, 2014 release.
AFP 150,000
Goal 100,000
On Sale: 4/1/2014
Retail: $17.99 (HC)
ISBN: 978-1-4231-6490-6
By Ridley Pearson Kingdom Keepers VII
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AFP 75,000
Goal 50,000
On Sale: 6/24/2014
Retail: $12.99
ISBN: 978-1-4231-9958-8
by Michael Fry
POSITIONING AND STRATEGY
The third book in the hilarious, highly illustrated
middle school series praised as “funny and
sweet with a steely center” by Neil Gaiman.
We’ll continue to build momentum through
early buzz and targeted consumer outreach.
The Odd Squad: King Karl
Michael Fry
25
Young Adult
25
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POSITIONING AND STRATEGY
Continue to promote this series and take
the opportunity to get established
Artemis Fowl fans, along with new fans,
invested through consumer advertising
campaign and re-promotion of Book 1.
AFP 125,000
Goal 100,000
On Sale: 5/6/14
Retail: $17.99
ISBN: 978-1-4231-6163-9
Sales Materials: Bound Galley
WARP: The Hangman’s Revolution By Eoin Colfer
27 27
The Ring and the Crown By Melissa de la Cruz
POSITIONING AND STRATEGY
In this debut alternate history fantasy series, New York
Times bestselling author Melissa de la Cruz does Glam
of Thrones. We’ll tap into her existing fan base, get
people to read in advance and create buzz, and attract
new readers with an online advertising campaign linking
to a chapter excerpt.
AFP 150,000
Goal 100,000
On Sale: 4/1/14
Retail: $17.99
ISBN: 978-1-4231-5742-7
Sales Materials: Bound Galley
A Lifetime series
based on Melissa
de la Cruz’s
Witches of East
End premieres
this October.
Over 2 million
copies sold in
the Blue Bloods
series
28 28
The Fallen: An Enemy Novel By Charlie Higson
POSITIONING AND STRATEGY
Continue to grow and attract
readers by tying into the
current zombie craze and
aligning our messaging and
advertising campaign with a
zombie-centric focus.
AFP 100,000
Goal 75,000
On Sale: 6/10/14
Retail: $17.99
ISBN: 978-1-4231-6566-8
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Time for Your Checkup! 11 ¼ x 9 ¼ Lift-the-Flap
AFP 75,000
Goal 50,000
On Sale: 5/6/14
Retail: $8.99
ISBN: 978-1-4231-9956-4
POSITIONING AND STRATEGY
The Doc is in! Continue to leverage the success of the
Disney Junior Channel hit series Doc McStuffins with
targeted consumer advertising.
ON PUBLICATION – MARKETING
• In App advertising
• Promote on Disneybooks.com
• Updated electronic sell sheet showcasing
bestsellers and upcoming releases
• Electronic Activity Kit Available
• Promote on Disney Reads Facebook
31
Princesses to the Rescue! 7 x 9 Storybook
AFP 125,000
Goal 100,000
On Sale: 5/6/14
Retail: $12.99
ISBN: 978-1-4231-9431-6
POSITIONING AND STRATEGY
This hardcover jacketed picture book is based
on the upcoming episode of Princesses to the
Rescue, featuring Mulan.
As an added bonus, download the song
"Stronger Than You Know."
Enchanted Feast
March 2014 Air Date
Princesses to the
Rescue
June/July Air Date
9781423186564
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Minnie in Paris
8 x 10 Storybook
AFP 50,000
Goal 35,000
On Sale: 5/20//2014
Retail: $16.99
ISBN: 978-1-4231-8400-3
POSITIONING AND STRATEGY
Sweet and charming, Minnie is the brand
of choice for preschool fashionistas who
love adventures with friends.
As an added bonus, download a read-
along version of the book!
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Disney Junior Storybook Collection
AFP 250,000
Goal 200,000
On Sale: 8/5/14
Retail: $16.99
ISBN: 978-14231-7875-0
ON PUBLICATION –MARKETING
• Promote on Disney Junior Websites
• Spotlight on DisneyBooks.com and Disney Reads,
Facebook (114,000) and Twitter
• Dedicated Facebook Ads
POSITIONING AND STRATEGY
This Storybook collection is based on the hit series
from Disney Junior. Disney Junior block was seen by
83.1 million total unique viewers in 1Q13.
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Curse of Maleficent interior art sample
AFP 50,000
Goal 35,000
On Sale: 6/3/14
Retail: $9.99
ISBN: 978-1-4231-9751-5
Maleficent
5 ½ x 7 YA Hardcover Novel
AFP 75,000
Goal 50,000
On Sale: 6/3/14
Retail: $16.99
ISBN: 978-1-4231-8543-7
MALEFICENT
Curse of Maleficent
5 ½ x 8 ½ POB Novel
Perfect tie-in
to the
July 2, 2014
film release!
35
The Beast Within: A Tale of Beauty’s Prince
AFP 50,000
Goal 35,000
On Sale: 7/22/14
Retail: $16.99
ISBN: 978-1-4231-5912-4
Sales Material: Bound Galley
5 ½ x 7 Hardcover Novel
POSITIONING AND STRATEGY
A cursed prince sits alone in a secluded castle. Few have seen
him, but those who claim they have say his hair is wild and nails
are sharp--like a beast's! Disney's Beast from "Beauty and the
Beast" tells his side of the story.
ON PUBLICATION – MARKETING
• Indiebound white box mailing
• ARC distro at New York Comic Con
• Promote on Hyperion Teen Facebook page:
facebook.com/unREQUIREDREADING
• ABC Online Banner Ads Targeting Once Upon A Time series pages
• Spotlight on DisneyBooks.com and Disney Reads
Facebook (114,000) and Twitter
PRE PUBLICATION – PUBLICITY
• Targeted outreach to Disney fan sites
• YA Blogger Outreach
By Serena Valentino
36 36
POSITIONING AND STRATEGY
An all-new graphic novel for middle grade readers inspired by
the fantastic and futuristic Space Mountain attraction from the
Disney Theme Parks.
Space Mountain is a science fiction adventure story of two
kids, a miniature flying saucer, and a trip through time into a
very different tomorrow!
AFP 25,000
Goal 15,000
On Sale: 5/6/2014
Retail: $24.99 (HC)
ISBN: 978-1-4231-8375-4
AFP 50,000
Goal 35,000
On Sale: 5/6/2014
Retail: $14.99 (PB)
ISBN: 978-1-4231-6229-2
Sales Material: Bound Galley
Written by Bryan Q. Miller
Illustrated by Kelley Jones Space Mountain: A Graphic Novel
37
POSITIONING AND STRATEGY
The launch of a new four-book series for
teens by the acclaimed, best-selling adult
and young adult writer Jennifer Donnelley.
Readers will be introduced to the next
generation of mermaid lore through a
major ARC distribution and multi-platform
marketing campaign featuring print and
online advertising.
Deep Blue
by Jennifer Donnelly
5 ½ x 8 ½ Hardcover Novel
AFP 250,000
Goal 150,000
On Sale: 5/6/14
Retail: $17.99
ISBN: 978-14231-3316-2
Sales Material: Bound Galley
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MARVEL EVERGREEN
Spider-Man:
Attack of the Heroes
A Marvel Chapter Book
AFP 75,000
Goal 50,000
On Sale: 4/1/14
Retail: $5.99 paperback
ISBN: 978-1-4231-4301-7 Sales Materials: Bound Galley
POSITIONING AND STRATEGY
The first in a line of character-driven
chapter books for the reader who has
graduating from our World of Reading
titles and is transitioning to novels.
The Amazing Spider-Man 2 and Captain
America: Winter Soldier release in
Spring/Summer 2014!
ON PUBLICATION – MARKETING
• Promote on Disneybooks.com
• Full Page Print Ad in Marvel Kids Comics
• Promote at San Diego and New York
Comic Con
Captain America:
The Tomorrow Army
A Marvel Chapter Book
AFP 50,000
Goal 35,000
On Sale: 4/1/14
Retail: $5.99 paperback
ISBN: 978-1-4231-4303-1
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TITLE AFP/GOAL TRIM/FORMAT PRICE/ISBN ON SA/LE
Star Wars: Rebels Chapter Book #1 75,000 /
50,000
5 ¼ x 7
5/8 Paperback
$4.99
9781484702703 8/5/14
Star Wars: Rebels Early Reader #1
(Level 1)
125,000 /
100,000
6 x 9
Paperback
$3.99
9781484702710 8/5/14
Star Wars: Rebels Early Reader #2
(Level 2)
125,000 /
100,000
6 x 9
Paperback
$3.99
9781484704868 8/5/14
Star Wars: Rebels Junior Novel 100,000 /
75,000
5 ¼ x 7
½ Paperback
$5.99
9781484702727 8/5/14
Star Wars: Rebels 8x8 #1 (with stickers) 150,000 /
100,000
8 x 8
Paperback
$4.99
9781484702734 8/5/14
Star Wars: Rebels Read-Along
Storybook
and CD
100,000 /
75,000
8 x 8
Paperback
$6.99
9781484705049 8/5/14
Star Wars: Rebels Picture Book 50,000 /
35,000
8 ½ x 11
Hardcover
$16.99
9781484706695 8/5/14
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BAKER & TAYLOR
SPRING / SUMMER 2014
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