PROJECT REPORT OF RESEARCH METHODOLOGY ON
COMPARATIVE STUDY OF
V/S SUBMITED TO
SUBMITED BY
Prof. SANJEEV KUMAR
ANKIT RANA
Roll No. 7116223117
MBA 2ND SemesterRIMT - IMCT (REGIONAL INSTITUTE OF MANAGEMENT
AND COMPUTER TECHNOLOGY)
MANDI GOBINDGARH
CERTIFICATE
This is to certify that Mr. Ankit Rana has completed his project
report title Comparative Study of Bajaj V/S Hero Honda under my
supervision. To the best of my knowledge and belief this is his
original work and this, wholly or partially, has not been submitted
for any degree of this or any other University.
Date:
Mr. Rajesh Chawla
( Project Guide )
Vs.
ACKNOWLEDGEMENT
The research on Comparative Study between Bajaj and Hero Honda
has been given to me as part of the curriculum in 2-Years Bachelor
Degree in Business Administration.
I have tried my best to present this information as clearly as
possible using basic terms that I hope will be comprehended by the
widest spectrum of researchers, analysts and students for further
studies.
I have completed this study under the able guidance and
supervision of Mr. Rajesh Chawla I will be failed in my duty if I
do not acknowledge the esteemed scholarly guidance, assistance and
knowledge. I have received from them towards fruitful and timely
completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents
for their direct/indirect support during the entire course of this
project.
I also thankful to my friend who helped me a lot in the
completion of this project.
ANKIT RANA
INDEXSr No. 1. 2.
ParticularsHISTORY OF BAJAJ- Profile
- Key Person
- Bajaj Intro
- Company History
- Timeline of new releases
Page no 7
3.
HISTORY OF HERO HONDA- Board of Directors
- Company Profile
14
4.
RESEARCH METHODOLOGY- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
- Scope 23
5.OBJECTIVE OF THE STUDY
6.
ANALYSIS AND INTERPRETATION
25
7.
RECOMMENDATION
27
8.CONCLUSION
39
9.LIMITATION OF RESEARCH STUDY
41
10.
BIBLIOGRAPHY43
11.
ANNEXURE
45
Bajaj Auto limited is one of the largest two wheeler
manufacturing company in India apart from producing two wheelers
they also manufacture three wheelers. The company had started way
back in 1945. Initially it used to import the two wheelers from
outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their
100,000th vehicle. Bajaj scooters and motor cycles have become an
integral part of the Indian milieu and over the years have come to
represent the aspirations of modern India. Bajaj Auto also has a
technical tie up with Kawasaki heavy industries of Japan to produce
the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the
drawing board of Kawasaki heavy industries. The core brand values
of Bajaj Auto limited includes Learning, Innovation, Perfection,
Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at
Akurdi, Waluj and Chakan in Maharashtra, western India, which
produced 2,314,787 vehicles in 2005-06. The sales are backed by a
network of after sales service and maintenance work shops all over
the country.
Bajaj Auto has products which cater to every segment of the
Indian two wheeler market Bajaj CT 100 Dlx offers a great value for
money at the entry level. Similarly Bajaj Discover 125 offers the
consumer a great performance without making a big hole in the
pocket.
PROFILE:FounderJamnalal Bajaj
Year of Establishment1926
IndustryAutomotive - Two & Three Wheelers
Business GroupThe Bajaj Group
Listings & its codesBSE Code: 500490; NSE - Code:
BAJAJAUTO
PresenceDistribution network covers 50 countries.Dominant
presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru,
Egypt, Iran and Indonesia.
Joint VentureKawasaki Heavy Industries of Japan
Registered & Head OfficeAkurdi Pune - 411035IndiaTel.:
+(91)-(20)-27472851 Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035
Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501
[email protected]
Websitewww.bajajauto.com
KEY PERSONS:Board of Directors
Rahul BajajChairman
Madhur BajajVice Chairman & Whole-Time Director
Rajiv BajajManaging Director
Sanjiv BajajExecutive Director
D.S. MehtaWhole-Time Director
Kantikumar R. PodarDirector
Shekhar BajajDirector
D.J. Balaji RaoDirector
J.N. GodrejDirector
S.H. KhanDirector
Mrs. Suman KirloskarDirector
Naresh ChandraDirector
Nanoo Pamnani Director
Manish KejriwalDirector
P MurariDirector
Niraj BajajDirector
Committees of the Board
Audit Committee
S.H. KhanChairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
Shareholders & Investors Grievance committee
D.J. Balaji RaoChairman
J.N. Godrej
Naresh Chandra
S. H. Khan
Remuneration committee
D.J. Balaji RaoChairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913
REGISTERED OFFICEAkurdi, Pune 411 035
WORKSAkurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431
136Chakan Industrial Area, Chakan, Pune 411 501
Bajaj Autos Ltd.Bajaj Auto Limited
TypePublic
Founded1945
Headquarters
HYPERLINK "http://en.wikipedia.org/wiki/Pune" \o "Pune" Pune,
India
KeypeopleRahul Bajaj (Chairman)
RevenueRs. 1,01,063 billion (2006) or USD 1.87 billion
Net incomeRs. 17,016 billion
Employees???
Websitewww.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is
India's largest and the world's 4th largest two- and three-wheeler
maker. It is based in Pune, Maharashtra, with plants in Waluj near
Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes
motorscooters, motorcycles and the auto rickshaw.
Company's historyBajaj Auto came into existence on November 29,
1945 as M/s Bachraj Trading Corporation Private Limited. It started
off by selling imported two- and three-wheelers in India. In 1959,
it obtained license from the Government of India to manufacture
two- and three-wheelers and it went public in 1960. In 1970, it
rolled out its 100,000th vehicle. In 1977, it managed to produce
and sell 100,000 vehicles in a single financial year. In 1985, it
started producing at Waluj in Aurangabad. In 1986, it managed to
produce and sell 500,000 vehicles in a single financial year. In
1995, it rolled out its ten millionth vehicle and produced and sold
1 million vehicles in a year.
Timeline of new releases 1971 - three-wheeler goods carrier
1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke
scooter) 2000 - Bajaj Saffire
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear,
Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Wave
Bajaj Legend
Motorcycles Kawasaki Eliminator
Bajaj Pulsar
Bajaj Kawasaki Wind 125
Bajaj Boxer
Bajaj CT 100
Bajaj Platina
Bajaj Caliber
Bajaj Discover
Bajaj Avenger
Upcoming Models Bajaj Pulsar 220 DTS-Fi
Bajaj Krystal
Bajaj Blade
Bajaj Sonic
New ImageThe company, over the last decade has successfully
changed its image from a scooter manufacturer to a two wheeler
manufacturer, product range ranging from Scooterettes to Scooters
to Motorcycle. Its real growth in numbers has come in the last 4
years after successful introduction of a few models in the
motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than
US$1.5 billion.
India has the largest number of two wheelers in the world with
41.6 million vehicles. India has a mix of 30 percent automobiles
and 70 percent two wheelers in the country. India was the second
largest two wheeler manufacturer in the world starting in the 1950s
with the birth of Automobile Products of India (API) that
manufactured scooters. API manufactured the Lambrettas but, another
company, Bajaj Auto Ltd. surpassed API and remained through the
turn of the century from its association with Piaggio of Italy
(manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India,
did not allow foreign companies to enter the market and imports
were tightly controlled. This regulatory maze, before the economic
liberalization, made business easier for local players to have a
sellers market. Customers in India were forced to wait 12 years to
buy a scooter from Bajaj. The CEO of Bajaj commented that he did
not need a marketing department, only a dispatch department. By the
year 1990, Bajaj had a waiting list that was twenty-six times its
annual output for scooters.
The motorcycle segment had the same long wait times with three
manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal
Enfield made a 350cc Bullet with the only four-stroke engine at
that time and took the higher end of the market but, there was
little competition for their customers. Ideal Jawa and Escorts took
the middle and lower end of the market respectively.
In the mid-1980s, the Indian government regulations changed and
permitted foreign companies to enter the Indian market through
minority joint ventures. The two-wheeler market changed with four
Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies
changed the Indian market dynamics from the supply side to the
demand side. With a larger selection of two-wheelers on the Indian
market, consumers started to gain influence over the products they
bought and raised higher customer expectations. The industry
produced more models, styling options, prices, and different fuel
efficiencies. The foreign companies new technologies helped make
the products more reliable and with better quality. Indian
companies had to change to keep up with their global
counterparts.
BOARD OF DIRECTORSNo. Name of the DirectorsDesignation
1 Mr. Brijmohan Lall MunjalChairman & Whole-time
Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand MunjalNon-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro OyamaNon-executive Director
8 Mr. Masahiro TakedagawaNon-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent
Director
10 Mr. Pradeep Dinodia Non-executive & Independent
Director
11 Gen.(Retd.) Ved Prakash MalikNon-executive & Independent
Director
12 Mr. Analjit SinghNon-executive & Independent Director
13 Dr. Pritam SinghNon-executive & Independent Director
14 Ms. Shobhana BhartiaNon-executive & Independent
Director
15 Dr. Vijay Laxman KelkarNon-executive & Independent
Director
Hero Honda Motorcycle Ltd.
TypePublic company BSE:HEROHONDA M
FoundedJanuary 19, 1984 in Gurgaon, Haryana, India
Headquarters
HYPERLINK "http://en.wikipedia.org/wiki/Haryana" \o "Haryana"
Haryana, India
KeypeopleOm Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa, Joint Managing Director
Mr. Pawan Munjal, Managing Director
IndustryAutomotive
ProductsMotorcycles, Scooters
RevenueU$ 2.8 billion
Websitehttp://www.herohonda.com/site/home/home.asp
HERO HONDA HEADQUARTERSHero Honda Motorcycles Limited is an
Indian manufacturer of motorcycles and scooters. Hero Honda is a
joint venture that began in 1984 between the Hero group of India
and Honda from Japan. It has been the world's biggest manufacturer
of 2-wheeled motorized vehicles since 2001, when it produced 1.3
million motorbikes in a single year. Hero Honda's Splendor is the
world's largest selling motorcycle[citation needed]. Its 2 plants
are in Dharuhera and Gurgaon, both in Haryana, India. It
specializes in dual use motorcycles that are low powered but very
fuel efficient.
Models Bikes Hero Honda Splendor Plus
Hero Honda Passion Plus
Hero Honda Karizma
Hero Honda CBZ
Hero Honda Super Splendor
Hero Honda CD Dawn
Hero Honda CD Deluxe
Hero Honda Achiever
Hero Honda Glamour
Hero Honda Ambition
Hero Honda "Splendor" Model
Company Profile
Hero, is the brand name used by the Munjal brothers in the year
1956 with the flagship company Hero Cycles. The two-wheeler
manufacturing business of bicycle components had originally started
in the 1940s and turned into the worlds largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in
India today. The Munjals roll their own steel, make free wheel
bicycle critical components and have diversified into different
ventures like product design. The Hero Group philosophy is: To
provide excellent transportation to the common man at easily
affordable prices and to provide total satisfaction in all its
spheres of activity. The Hero group vision is to build long lasting
relationships with everyone (customers, workers, dealers and
vendors). The Hero Group has a passion for setting higher standards
and Engineering Satisfaction is the prime motivation, way of life
and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and
Managing Director of Hero Honda Motors (HHM), headed an alliance
between the Munjal family and Honda Motor Company Ltd. (HMC). HHM
Mission Statement is: We, at Hero Honda, are continuously striving
for synergy between technology, systems, and human resources to
provide products and services that meet the quality, performance,
and price aspirations of our customers. While doing so, we maintain
the highest standards of ethics and societal responsibilities,
constantly innovate products and processes, and develop teams that
keep the momentum going to take the company to excellence in the
new millennium. This alliance became one of the most successful
joint ventures in India, until the year 1999 when HMC had announced
a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI).
This announcement caused the HHM stock price to decrease by 30
percent that same day. Munjal had to come up with some new
strategic decisions as, HMSI and other foreign new entry companies
were causing increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been
phenomenal throughout its early days. The Munjal family started a
modest business of bicycle components. Hero Group expanded so big
that by 2002 they had sold 86 million bicycles producing 16000
bicycles a day. Today Hero Honda has an assembly line of 9
different models of motorcycles available. It holds the record for
most popular bike in the world by sales for Its Splendor model.
Hero Honda Motors Limited was established in joint venture with
Honda Motors of Japan in 1984, to manufacture motorcycles. It is
currently the largest producer of Two Wheelers in the world. It
sold 3 million bikes in the year 2005-2006. Recently it has also
entered in scooter manufacturing, with its model PLEASURE mainly
aimed at girls. The Hero Group has done business differently right
from the start and that is what has helped them to achieve
break-through in the competitive two-wheeler market. The Group's
low key, but focused, style of management has earned the company
plaudits amidst investors, employees, vendors and dealers, as also
worldwide recognition.
The growth of the Group through the years has been influenced by
a number of factors:[ Just-in-Time ]The Hero Group through the Hero
Cycles Division was the first to introduce the concept of
just-in-time inventory. The Group boasts of superb operational
efficiencies. Every assembly line worker operates two machines
simultaneously to save time and improve productivity. The fact that
most of the machines are either developed or fabricated in-house,
has resulted in low inventory levels. In Hero Cycles Limited, the
just-in-time inventory principle has been working since the
beginning of production in the unit and is functional even till
date.. This is the Japanese style of production and in India; Hero
is probably the only company to have mastered the art of the
just-in-time inventory principle.
[ Ancillarisation ]An integral part of the Group strategy of
doing business differently was providing support to ancillary
units. There are over 300 ancillary units today, whose production
is dedicated to Hero's requirements and also a large number of
other vendors, which include some of the better known companies in
the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment
and dedication of its workers. There is no organized labor union
and family members of employees find ready employment within Hero.
The philosophy with regard to labor management is "Hero is growing,
grow with Hero." When it comes to workers' benefits, the Hero Group
is known for providing facilities, further ahead of the industry
norms. Long before other companies did so, Hero was giving its
employees a uniform allowance, as well as House Rent Allowance
(HRA) and Leave Travel Allowance (LTA). Extra benefits took the
form of medical check-ups, not just for workers, but also for the
immediate family members.
[ Dealer Network ]The relationship of Hero Group with their
dealers is unique in its closeness. The dealers are considered a
part of the Hero family. A nation-wide dealer network comprising of
over 5,000 outlets, and have a formidable distribution system in
place. Sales agents from Hero travels to all the corners of the
country, visiting dealers and send back daily postcards with
information on the stock position that day, turnover, fresh
purchases, anticipated demand and also competitor action in the
region. The manufacturing units have a separate department to
handle dealer complaints and problems and the first response is
always given in 24 hours.
[ Financial Planning ]The Hero Group benefits from the Group
Chairman's financial acumen and his grasp on technology,
manufacturing and marketing. Group Company, Hero Cycles Limited has
one of the highest labor productivity rates in the world. In Hero
Honda Motors Limited, the focus is on financial and raw material
management and a low employee turnover.
[ Quality ]Quality at Hero is attained not just by modern plants
and equipment and through latest technology, but by enforcing a
strict discipline. At the Group factories, attaining quality
standards is an everyday practice - a strictly pursued discipline.
It comes from an amalgamation of the latest technology with
deep-rooted experience derived from nearly four decades of hard
labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new
aspirations arising from a new generation of buyers.
Constant technology up gradation ensures that the Group stays in
the global mainstream and maintains its competitive edge. With each
of its foreign collaborations, the Group goes onto strengthen its
quality measures as per the book. The Group also employs the
services of independent experts from around the world to assist in
new design and production processes.
[ Diversification ]Throughout the years of enormous growth, the
Group Chairman, Mr. Lall has actively looked at diversification. A
considerable level of backward integration in its manufacturing
activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and
Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited
amongst other component-manufacturing units.
Then there were the expansion into the automotive segment with
the setting up of Majestic Auto Limited, where the first
indigenously designed moped, Hero Majestic, went into commercial
production in 1978. Then came Hero Motors which introduced Hero
Puch, in collaboration with global technology leader Steyr Daimler
Puch of Austria. Hero Honda Motors was established in 1984 to
manufacture 100 cc motorcycles.
The Hero Group also took a venture into other segments like
exports, financial services, information technology, which includes
customer response services and software development. Further
expansion is expected in the areas of Insurance and
Telecommunication.
The Hero Group's phenomenal growth is the result of constant
innovations, a close watch on costs and the dynamic leadership of
the Group Chairman, characterized by a culture of entrepreneurship,
of right attitudes and building stronger relationships with
investors, partners, vendors and dealers and customers
RESEARCH METHODOLOGY It is well known fact that the most
important step in marketing research process is to define the
problem. Choose for investigation because a problem well defined is
half solved. That was the reason that at most care was taken while
defining various parameters of the problem. After giving through
brain storming session, objectives were selected and the set on the
base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to
determine and bind out solution to the problems.DATA SOURCE
Research included gathering both Primary and Secondary data.
Primary data is the first hand data, which are selected a fresh and
thus happen to be original in character. Primary Data was crucial
to know various customers and past consumer views about bikes and
to calculate the market share of this brand in regards to other
brands.
Secondary data are those which has been collected by some one
else and which already have been passed through statistical
process. Secondary data has been taken from internet, newspaper,
magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely
used method for data collection and best suited for descriptive
type of research survey includes research instrument like
questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal
interviews and telephone interviews are employed.SAMPLING UNIT
It gives the target population that will be sampled. This
research was carried in Muktsar (Distt Muktsar)These were 100
respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings
of the project were presented followed by analysis and
interpretation to reach certain conclusions.OBJECTIVES:-1. To know
the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers
regarding bikes.
Q1) Which bike do you have?
Hero Honda 47
Bajaj38
Any other15
Q2) Which Model do you Have?
Hero HondaBajaj
Splender21CT 1007
Passion13Discover12
Karizma7Pulsar11
Any other6Any other8
Q3) In which family Income level do you Fall?
100000-20000022
200000-30000045
300000-40000023
above 40000010
Q4) For how long do you own a bike?
0-1 year34
1-2 year29
2-3 year26
above 3 year11
Q5) For what purpose do you use your Motor Bike?
Hero HondaBajaj
Office Purpose94
Personal purpose1315
Joy Purpose1916
Other63
Q6) How do you come to know about this Motor Bike?
Hero HondaBajaj
Newspaper42
Television2316
Magazine21
Friends & Relative1819
Q7) Does Advertisement Influence your decision in choosing a
Motor Bike?
Yes87%
No5%
Cant say8%
Q8) Do you have full knowledge about Bikes before buying?
Hero HondaBajaj
Yes 2523
No2215
Q9) Which Factor below Influence your decision?
Hero HondaBajaj
Price72%78%
Mileage78%64%
Quality65%48%
Resale Value40%28%
Status symbol10%7%
Q10) How would you rate the following factors of Bikes with
respect to different company?
Hero HondaBajaj
Mileage74%72%
Price68%65%
Pick up70%80%
Maintenance58%62%
Look & Shape85%80%
Brand Image53%55%
Q11) If new Bike with good features comes in, then would you
like to change your bike?
Hero HondaBajaj
Yes1921
No1714
Cant say113
Conclusion
1. Most of the Pulsar, CBZ & Karizma are purchased by young
generation 18 to 30 because they prefer stylish looks and rest of
the models of Hero Honda are purchased more by daily users who
needs more average of bikes than looks.2. Hero Honda is considered
to be most fuel-efficient bike on Indian roads.
3. Service & Spare parts are available throughout India in
local markets also.
4. While buying a motorcycle, economy is the main consideration
in form of maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more
than 3 years.
RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine
power.
2. Hero Honda should think about fuel efficiency in case of
upper segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts
should also be given due importance.
5. They also introduce some good finance/discount schemes for
students.
6. The price should be economic.
BIBLIOGRAPHY
1. www.herohonda.com2. www.google.com3. www.bajaj.com4.
www.twowheeler.com5. www.extrememachines.com
QUESTIONNAIRE
NAME: -
CONTACT NO:- .
ADRESS:-..
AGE:-
15-20
20-25
25-30 Above 30OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj
Any Other
Q2) Which Model do you have?
Hero Honda: -
Splendor
Passion
Karizma
Other
Bajaj: -
CT 100
Discover
Pulsar
Other
Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000Q4) For how long do you own a
Bike?
0-1 year
1-2 year
2-3 year
above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose
Other
Q6) How do you come to know about this Motor Bike?
Newspaper
Television
Magazines
Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a
Motor Bike?
Yes
No
Cant say
Q8) Do you have full knowledge about Bikes before buying?
Yes
No
Q9) Which factor below influence your decision?
Price
Mileage
Quality
Resale Value
Status Symbol
Q10) How would you rate the following factors of bikes with
respect to different companies?
Hero Honda
Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like
to change your bikes?
Yes
No
Cant say
Q12) Any Suggestions for Company
1234
5Date:
(Signature)
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