- 1. A DISSERTATION REPORT ON A COMPARATIVE STUDY OF HERO MOTO
CORP AND BAJAJ SUBMITTED TO THE DEPARTMENT OF MANAGEMENT &
RESEARCH INTEGRAL UNIVERSITY, LUCKNOW IN PARTIAL FULLFILLMENT OF
THE MASTER IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:-
SUBMITTED BY:- ANIS UR REHMAN MOHD ALIM KHAN ASSTT. PROFESSOR
M.B.A- 4th semester FACULTY OF MGMT. ROLL NO: 1200122051 &
RESEARCH ENROLL. NO: 1200101361 INTEGRAL UNIVERSITY MOHD ALIM KHAN
ROLL NO:1200122051 1
2. 2013-2014 EXECUTIVE SUMMARY During the 80s, Hero Moto Corp
(previously Hero Honda) became the first company in India to prove
that it was possible to drive a vehicle without polluting the
roads. The company introduced new generation motorcycles that set
industry benchmarks for fuel thrift and low emission. A legendary
'Fill it - Shut it For get it' campaign captured the imagination of
commuters across India, and Hero Moto Corp (previously Hero Honda)
sold millions of bikes purely on the commitment of increased
mileage. In today world customer is the king irrespective of
whatever the business may be ,wherever the operations may be.The
project assigned to me by the company was a market study on 100cc
bikes among the dealers and customers with special reference to
Hero Moto Corp(previously Hero Honda) dealer and loyalty of
customers towards the bikes.Bajaj Auto limited is one of the
largest two wheeler manufacturing company in India apart from
producing two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used to import
the two wheelers from outside, but from 1959 it started
manufacturing of two wheelers in the country. By the year 1970
Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters
and motor cycles have become an integral part of the Indian milieu
and over the years have come to represent the aspirations of modern
India.Bajaj Auto also has a technical tie up with Kawasaki heavy
industries of Japan to produce the latest motorcycles in India
which are of world class quality The Bajaj Kawasaki eliminator has
emerged straight out of the drawing board of Kawasaki heavy
industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.25%
customers of hero said they have full knowledge of the product
before buying,23% customers of bajaj said they have also full
knowledge about product. 43% hero customers consider price in good
category while 55% bajaj customers consider price in average
category. Mostly the customers of Hero are not likely to change the
bike under the circumstances when new bike are launched in the
market. Since the Hero is the leading Motorbike company in India so
HERO must concentrate on the models which are more likely to be
used by the customers so that HERO can attract new customers and
retain old ones. But on the other hand if other company launch a
new model which can compromise the customer of HERO, then HERO
should be prepare for launching same variant as the competitor
does. The customer of BAJAJ is not satisfied with their mileage so
they have to work on the mileage of upcoming bikes so that they can
give cut throat competition to HERO. Hero Moto Corp (previously
Hero Honda) motor should also start producing other models and
should add a different style and variety to their product line.
This will surely MOHD ALIM KHAN ROLL NO:1200122051 2 3. attract
more customers. This will help to increase the existing goodwill
and position in the market. ACKNOWLEDGEMENT I am grateful to Prof.
Aftab Alam, HOD of Business Management for his continuous support
and encouragement, I am grateful to Mr. Anis ur Rehman Asst. Prof.
of department of business management for his continuous guidance
and continuous support. His guidance and support has been extremely
beneficial in the preparation and completion of this project on
Comparative study on Hero Motocorp and Bajaj. The faculty members
had been the source of inspiration, valuable information and
suggestion during the course of preparation of this project report.
Special thanks to all the respondents who helped me in collection
data required for the study. Last but not the least; I would like
to thank my friends and family for their constructive suggestion.
MOHD ALIM KHAN ROLL NO:1200122051 3 4. INDEX Sr No. Particulars
Page no Chapter-1 COMPANY PROFILE OF BAJAJ 6-19 Chapter-2 COMPANY
PROFILE OF HERO MOTOCORP 20-33 Chapter-3 RESEARCH METHODOLOGY 34-36
- Data Source - Research Approach - Sampling unit - Data Completion
and Analysis -Objective -Limitation of research of study Chapter-4
ANALYSIS AND INTERPRETATION 37- 50 Chapter-5 FINDINGS 51 Chapter-6
CONCLUSION 52 Chapter-7 RECCOMONDATION 53 Chapter-8 BIBLIOGRAPHY 54
CHAPTER -9 REFERENCE 55 MOHD ALIM KHAN ROLL NO:1200122051 4 5.
CHAPTER-1 COMPANY PROFILE OF BAJAJ INTRODUCTION The Bajaj Group is
amongst the top 10 business houses in India. Its footprint
stretches over a wide range of industries, spanning automobiles
(two-wheelers and three-wheelers), home appliances, lighting, iron
and steel, insurance, travel and finance. The group's flagship
company, Bajaj Auto, is ranked as the world's fourth largest two-
and three- wheeler manufacturer and the Bajaj brand is well- known
across several countries in Latin America, Africa, Middle East,
South and South East Asia. MOHD ALIM KHAN ROLL NO:1200122051 5 6.
Founded in 1926, at the height of India's movement for independence
from the British, the group has an illustrious history. The
integrity, dedication, resourcefulness and determination to succeed
which are characteristic of the group today, are often traced back
to its birth during those days of relentless devotion to a common
cause. Jamnalal Bajaj, founder of the group, was a close confidant
and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him
as his son. This close relationship and his deep involvement in the
independence movement did not leave Jamnalal Bajaj with much time
to spend on his newly launched business venture. His son,
Kamalnayan Bajaj, then 27, took over the reins of business in 1942.
He too was close to Gandhiji and it was only after Independence in
1947, that he was able to give his full attention to the business.
Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities. The present
Chairman of the group, Rahul Bajaj, took charge of the business in
1965. Under his leadership, the turnover of the Bajaj Auto the
flagship company has gone up from Rs.72 million to Rs.46.16 billion
(USD 936 million), its product portfolio has expanded from one to
and the brand has found a global market. He is one of India's most
distinguished business leaders and internationally respected for
his business acumen and entrepreneurial spirit. MOHD ALIM KHAN ROLL
NO:1200122051 6 7. BAGGA LINK GROUP Bagga link established in 1952
is a joint-family owned business group successfully managing
automobile dealership(s) of reputed manufactures in New Delhi.
Being more than 50 years in the automobile trade itself has earned
us a lot of goodwill and brand awareness among the local public of
Delhi Today, we are just not selling automobiles but are also
building stronger relationships with our customers by understanding
their needs and expectations better and better everyday MOHD ALIM
KHAN ROLL NO:1200122051 7 8. BAJAJ AUTO Bajaj Auto Limited, India's
premier automotive company, has unveiled a focused organizational
restructuring for the Auto business. With this restructuring, the
existing business roles and responsibilities at the company has
been strengthened and enhanced to ensure greater operational
empowerment and effective management. The five pillars of this new
structure (Strategic units) are R&D, Engineering, Two Wheeler
Business Unit, and Commercial Vehicles Business Unit &
International Business Unit. These pillars will be supported by
functions of Finance, MIS, HR, Business Development and Commercial.
Pradeep Srivastava, who was VP-Engineering prior to restructuring,
will now be President- Engineering. As per the reorganized
structure the company will have three CEO's. S. Sridhar, currently,
VP, Mktg. & Sales Two-Wheelers, will now head the Two Wheeler
Business Unit as CEO with manufacturing operations at Waluj and
Akurdi also reporting to him. RC Maheshwari has joined Bajaj Auto
as CEO Commercial Vehicles. The company is in the process of
identifying a CEO for its International Business. The three CEO's
will be responsible for Top line, Business Growth &
profitability of their respective businesses. Abraham Joseph will
continue to lead Research & Development. MOHD ALIM KHAN ROLL
NO:1200122051 8 9. The transition would be completed by August 01,
2007. Mr. Rajiv Bajaj, Managing Director, Bajaj Auto Ltd. Said,
"The new structure would assist in "Aligning the Vectors" of the
organization and will enable the company to live its Brand Values
& be "Distinctly Ahead". The objective of this is to transit
from relatively narrow functional definitions into more integrated
and cross-functional working with clear focus on business results
(Ahead) as well as focus on our Brand Values of speed, Innovation,
and Perfection (Distinctly)." Bajaj Auto is a major Indian
automobile manufacturer. It is India's second largest two wheeler
manufacturer[1] and the world's 4th largest two- and three-wheeler
maker.[citation needed] It is based in Pune, Maharashtra, with
plants in Akurdi and Chakan (Pune), Waluj (near Aurangabad) and
Pantnagar in Uttaranchal. Bajaj Auto makes and exports
motorscooters, motorcycles and the auto rickshaw. The Forbes Global
2000 list for the year 2005 ranked Bajaj Auto at 1946. Over the
last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer. Its product
range encompasses scooterettes, scooters and motorcycles. Its real
growth in numbers has come in the last four years after successful
introduction of a few models in the motorcycle segment. MOHD ALIM
KHAN ROLL NO:1200122051 9 10. The company is headed by Rahul Bajaj
who is worth more than US$1.5 billion. Bajaj Auto came into
existence on November 29, 1945 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and
three-wheelers in India. In 1959, it obtained license from the
Government of India to manufacture two- and three-wheelers and it
went public in 1960. In 1970, it rolled out its 100,000th vehicle.
In 1977, it managed to produce and sell 100,000 vehicles in a
single financial year. In 1985, it started producing at Waluj in
Aurangabad. In 1986, it managed to produce and sell 500,000
vehicles in a single financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold 1 million vehicles in a
year. According to the authors of Globality: Competing with
Everyone from Everywhere for Everything, Bajaj has grown operations
in 50 countries by creating a line of value-for-money bikes
targeted to the different preferences of entry-level buyers MOHD
ALIM KHAN ROLL NO:1200122051 10 11. AWARENESS ABOUT BAJAJ Bajaj
auto limited, Waluj ,Aurangabad, is a division of Bajaj Auto
Limited, Pune, a flagship company of Bajaj Group.Bajaj Group was
formed by Mr.Jamanalal Bajaj in 1929. Bajaj Auto Limited, Pune
started scooter production in 1960. As an expansion plan, Bajaj
Auto Limited, Waluj Plant is started in 1985. In 1999, a State of
Art Plant was started at Chakan. Objectives of Bajaj Auto Limited
are to cater the market needs of transportation by providing 2
wheeler and 3 wheeler vehicles. BALW has been producing the
catalogue products to cater to the changing market requirements.
Based on the customer feedback, improvements are being made
continuously in the existing products. In the process of
introducing new products, emission requirements are being taken
into consideration and products manufactured are meeting the
regulatory requirements. The site of BAL-W is located in MIDC Waluj
area. Bajaj Auto Limited, is an ISO-9001 company, having ISO-9001
(2000) Quality Management certification. A constant watch is kept
on the technological developments taking place in the areas of
energy reduction, waste reduction and pollution prevention.
Environment Management System is integral part of overall
management systems at BALW. ISO 14001 certification was awarded to
BAL-W in 1997 . In 2003-04, Bajaj Auto Limited has posted its
highest ever gross turnover of Rs.59.34 billion. Bajaj Auto has
resolutely engaged in a process of fundamental change. This has
involved changes in the organisational MOHD ALIM KHAN ROLL
NO:1200122051 11 12. structure; in product and models; in the
approach to markets and consumer preferences, in R&D
engineering, product design and speed to market; in rationalising
of cost; and in a complete overhaul of the way in which Bajaj Auto
do business. This change process is now epitomised by Bajaj Auto's
new corporate identity. Quality Policy, Environmental Policy and
TPM Policy are guidelines for our working. Photographs of the same
are attached. (For readabilty, the said policies are reproduced as
it is). Manufacturing Process The industrial complex of Bajaj Auto
Limited-Waluj is spread over an area of 906 acres. The
manufacturing activity consists of manufacturing motorized
2-wheelers ,3-wheelers & parts thereof and also machine tools
required for captive consumption. The scooter plant was started in
1985 and other plants were started subsequently. The manufacturing
process for 2-wheelers and 3-wheelers as well as machine building
is basically metal cutting and metal forming. The basic raw
materials are steel and aluminium. Surface treatment processes like
heat treatment, painting and electroplating are carried out in the
factory. Flow Chart of Manufacturing Process is depicted on next
page: Energy Conservation : Method and working at BALW Top
Management Committee fixes Corporate Objective for Energy every
yearby comparing performance with National / International
Benchmark and targeting for higher achievement. MOHD ALIM KHAN ROLL
NO:1200122051 12 13. The main objective is to operate most Cost
Effective, Energy Efficient and Environment friendly Plant.
Continuous Improvement in Working and close monitoring through
Energy Management System is carried out. Energy audit and
efficiency assessment is built-in Quality, Environment and TPM
Policies. Awareness of Energy Conservation of all levels is
reflected in continuous reduction of conversion cost of the
vehicles produced year to year. Some of the activities are 1
Technological upgradation - Usage of Flexible Machining Centers
instead of Special Purpose Machines. 2 Implementation of Streamline
Manufacturing Systems. Re-organization of Machines/ Process as per
Product Layout. 3 Single Digit time in Minutes for Change of Dies/
Tool. Compactness in Working area 4 Reduction in rejection less
than 1000 PPM (Parts Per Million) and aiming for ZERO PPM. 5
Nurturing of Right First time Ok culture. 6 Increase in
Productivity of the workmen. 7 Improvement in Processes and working
methods. MOHD ALIM KHAN ROLL NO:1200122051 13 14. 8 Utilization of
Idle time. 9 Minimization of Losses by TPM. 10 Introduction of
Direct on Line of material and elimination of stores. The Energy
conservation team/cell holds posters competition on Energy &
Water Conservation for all employees.This percolates the Energy
saving aspects to workmen level. Awareness level of conservation of
energy amongst employee is very high. MOHD ALIM KHAN ROLL
NO:1200122051 14 15. PROFILE Founder Jamnalal Bajaj Year of
Establishment 1926 Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group Listings & its codes BSE Code:
500490; NSE - Code: BAJAJAUTO Presence Distribution network covers
50 countries. . Dominant presence in Sri Lanka, Bangladesh,
Columbia, , Peru, Iran and Indonesia. Joint Venture Kawasaki Heavy
Industries of Japan Registered & Head Office Akurdi Pune -
411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501 E-mail
[email protected] Website www.bajajauto.com MOHD ALIM KHAN
ROLL NO:1200122051 15 16. Bajaj Auto at a glance Bajaj Auto Limited
Type Public Founded 1945 Headquarters Pune, India Key people Rahul
Bajaj (Chairman) Revenue Rs. 1,01,063 billion (2006) or USD 1.87
billion Net income Rs. 17,016 billion Employees ??? W MOHD ALIM
KHAN ROLL NO:1200122051 16 17. o 1 Timeline of new releases 2
Scooters 3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes
Global 2000 Ranking - 2005 7 External links 8 References Bajaj Auto
came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. t It started off by selling imported
two- and three-wheelers in India. In 1959, it obtained license from
the Government of India to manufacture two- and three-wheelers and
it went public in 1960. In 1970, it rolled out its 100,000th
vehicle. In 1977, it managed to produce and sell 100,000 vehicles
in a single financial year. In 1985, it started producing at Waluj
in Aurangabad. In 1986, it managed to produce and sell 500,000
vehicles in a single financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold 1 million vehicles in a
year. Timeline of new releases 1971 - three-wheeler goods carrier
1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine
Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj
KB100 1990 - Bajaj Sunny 1994 - Bajaj Classic 1995 - Bajaj Super
Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke
scooter) 2000 - Bajaj Saffire MOHD ALIM KHAN ROLL NO:1200122051 17
18. 2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125,
Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with
Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger,
Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 Some of
the models that Bajaj makes (or has made) are: Scooters o Bajaj
Sunny o Bajaj Chetak Motorcycles Kawasaki Eliminator o Bajaj Pulsar
o Bajaj Kawasaki Wind 125 o Bajaj Boxer o Bajaj CT 100 o Bajaj
Platina o Bajaj Caliber o Bajaj Discover o Bajaj Avenger MOHD ALIM
KHAN ROLL NO:1200122051 18 19. Upcoming Models Bajaj Pulsar 220
DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic New Image The company,
over the last decade has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer, product range
ranging from Scooterettes to Scooters to Motorcycle. Its real
growth in numbers has come in the last 4 years after successful
introduction of a few models in the motorcycle segment. The company
is headed by Rahul Bajaj who is worth more than US$1.5 billion.
MOHD ALIM KHAN ROLL NO:1200122051 19 20. CHAPTER-2 COMPANY PROFILE
OF HERO MOTOCORP INTRODUCTION Hero MotoCorp is the World's single
largest two-wheeler motorcycle company. Honda Motor Company of
Japan and the Hero Group entered a joint venture to setup Hero
Honda Motors Limited in 1984. The joint venture between India's
Hero Group and Honda Motor Company, Japan has not only created the
world's single largest two wheeler company but also one of the most
successful joint ventures worldwide. Hero Motocorp Ltd. formerly
known as Hero Honda is worlds largest Two-Wheeler company having
its registered office in India. The company started with a joint
venture between the Japanese Two Wheeler manufacturing company
Honda in 1984, but in 2010 Honda decided to move out and Hero Cycle
bought their shares and became a new independent identity. MOHD
ALIM KHAN ROLL NO:1200122051 20 21. The new company which was
renamed Hero Motocorp in August 2011 is now the worlds largest
manufacturer of two - wheelers. The Company started with a vision
of empowering India by its bikes and making it a mobile and much
more empowered country by taking it to global market with its world
class bikes In the 1980s Hero Honda introduced low cost and fuel
efficient bikes in India. The Japanese technology which came from
their Japanese partner Honda in the Hero motorcycles made it a huge
hit in Indian market. The company continued to use the same
technology till they parted ways with Honda. The company offers
wide range of two wheelers including motorcycles and scooters. With
its three manufacturing plants located at Haridwar, Gurgaon and
Dharuhera, Hero churns out approx 3 million bikes in a year. Not
only in manufacturing the company is a real hero in customer
service also with a huge network of about 3000 dealerships and
service centers across country. MOHD ALIM KHAN ROLL NO:1200122051
21 22. 1989 New motorcycle model - 'Sleek' introduced. 1991 New
motorcycle model - 'HD 100 SS' introduced. 500,000th motorcycle
produced. 1992 Raman MunjalVidyaMandir inaugurated -A School in the
memory of founder Managing Director, Mr. Raman Kant Munjal. 1994
New motorcycle model - 'Splendor' introduced. 1,000,000th
motorcycle produced. 1997 New motorcycle model - 'Street'
introduced. Hero Honda's 2nd manufacturing plant at Gurgaon
inaugurated. 1998 2,000,000th motorcycle produced. 1999 New
motorcycle model - 'CBZ' introduced. Environment Management System
of Dharuhera Plant certified with ISO-14001 by DNV Holland. Raman
Munjal Memorial Hospital inaugurated - A Hospital in the memory of
founder Managing Director, Mr. Raman Kant Munjal. 2000 4,000,000th
motorcycle produced. Environment Management System of Gurgaon Plant
certified ISO-14001 by DNV Holland. Splendor declared 'World No. 1'
- largest selling single two-wheeler model. 'Hero Honda Passport
Programme' - CRM Programme launched. 2001 New motorcycle model -
'Passion' introduced. One million production in one single year .
New motorcycle model - 'Joy' introduced. 5,000,000th motorcycle
produced. MOHD ALIM KHAN ROLL NO:1200122051 22 23. 'Splendor
+'introduced, New motorcycle model - 'Passion Plus' introduced, New
motorcycle model -'Karizma' introduced. 2004 New motorcycle model -
'Ambition 135' introduced. Hero Honda became the World No. 1
Company for the third consecutive year. Crossed sales of over 2
million units in a single year, a global record. Splendor - World's
largest selling motorcycle crossed the 5 million mark . New
motorcycle model - 'CBZ' introduced. Joint Technical Agreement
renewed. Total sales crossed a record of 10 million motorcycles.
2005 Hero Honda is the World No. 1 for the 4th year in a row. New
motorcycle model - 'Super Splendor' introduced, New motorcycle
model - 'CD Deluxe' introduced New motorcycle model - 'Glamour'
introduced, New motorcycle model - 'Achiever' introduced. First
Scooter model from Hero Honda - 'Pleasure' introduced. 2006 Hero
Honda is the World No. 1 for the 5th year in a row. 15 million
production milestone achieved. 2007 Hero Honda is the World No. 1
for the 6th year in a row. New 'Splendor NXG' launched. New 'HD
Deluxe' launched. New 'Passion Plus' launched. New motorcycle model
'Hunk' launched. 20 million production milestone achieved. 2008
Hero Honda Haridwar Plant inauguration. New 'Pleasure' launched.
Splendor NXG launched with power start feature. New motorcycle
model 'Passion Pro' launched. New 'CBZ Xtreme' launched. 25 million
production milestone achieved. CD Deluxe launched with power start
feature. New 'Glamour' launched. New 'Glamour Fi' launched. MOHD
ALIM KHAN ROLL NO:1200122051 23 24. 2009 Hero Honda Good Life
Program launched Hunk' (Limited Edition) launched. Splendor
completed 11 million production landmark . New motorcycle model
'Karizma - ZMR' launched. Silver jubilee celebrations. 2010 New
model Splendor Pro launched. Launch of new Super Splendor and New
Hunk. 2011 New licensing arrangement signed between Hero and Honda.
Launch of new refreshed versions of Glamour, Glamour FI, CBZ
Xtreme, Karizma. Crosses the landmark figure of 5 million
cumulative sales in a single year . July 29, 2011 - Hero Honda
Motors changed its name to Hero MotoCorp following the exit of its
erstwhile Japanese promoter, Honda, from the company. Hero Honda is
now Hero MotoCorp. MOHD ALIM KHAN ROLL NO:1200122051 24 25. PROFILE
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's
largest manufacturer of two - wheelers,based in India. In 2001, the
Company achieved the coveted position of being the largest
two-wheeler manufacturing Company in India and also, the World No.1
two-wheeler Company in terms of unit volume sales in a calendar
year. Hero MotoCorp Ltd. continues to maintain this position till
date. Vision The story began with a simple vision - the vision of a
mobile and an empowered India, powered by its bikes. Hero MotoCorp
Ltd., companys new identity, reflects its commitment towards
providing world class mobility solutions with renewed focus on
expanding companys footprint in the global arena. Mission Hero
MotoCorps mission is to become a global enterprise fulfilling its
customers needs and aspirations for mobility, setting benchmarks in
technology, styling and quality so that it converts its customers
into its brand advocates. The Company will provide an engaging
environment for its people to perform to their true potential. It
will continue its focus on value creation and enduring
relationships with its partners. Strategy Hero MotoCorps key
strategies are to build a robust product portfolio across
categories, explore growth opportunities globally, continuously
improve its operational efficiency, aggressively expand its reach
to customers, continue to invest in brand building activities and
ensure customer and shareholder delight. Manufacturing Hero bikes
are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which
are located in the state of Haryana in northern India. The third
and the latest manufacturing plant is based at Haridwar, in the
hill state of Uttarakhand. MOHD ALIM KHAN ROLL NO:1200122051 25 26.
MOHD ALIM KHAN ROLL NO:1200122051 26 27. Products Hero Honda's
product range includes variety of motorcycles that have set the
industry standards across all the market segments. The Company also
started manufacturing scooter in 2005. Hero Honda offers large no.
of products and caters to wide variety of requirements across all
the segments. Distribution The Companys growth in the two wheeler
market in India is the result of an intrinsic ability to increase
reach in new geographies and growth markets. Hero MotoCorps
extensive sales and service network now spans over to 5000 customer
touch points. These comprise a mix of authorized dealerships,
Service & Spare Parts outlets, and dealer-appointed outlets
across the country. Brand The new Hero is rising and is poised to
shine on the global arena. Companysnew identity Hero MotoCorp Ltd.
Is truly reflective of its vision to strengthen focus on mobility
and technology and creating global footprint. Building and
promoting new brand identity will be central to all its
initiatives, utilizing every opportunity and leveraging its strong
presence across sports, entertainment and ground- level activation.
MOHD ALIM KHAN ROLL NO:1200122051 27 28. PRODUCT OF HERO MOTORCYCLE
Category Product Name Slogan Engine Capacity HD Dawn PUBLIC KA APNA
97.2 cc TRANSPORT HD Deluxe NayeIndian kiNayi 97.2 cc Entry Deluxe
Bike Pleasure Why should boys have all 97.2 cc the fun? MAESTRO The
All New 109 cc Splendor + DESIGNED TO EXCEL 97.2 cc SPLENDER NXG
Yaarikigaadi 97.2 cc Passion PRO absirf style hi style bolega 97.2
cc Deluxe Super splendor All New SIMPLY SUPER 124.7 cc GLAMOUR
SIMPLY MAGNETIC 124.7 cc Splendor PRO Trusted by millions 97.2 cc
GLAMOUR PGM Fi RIDE THE FUTURE 124.8 cc Achiever Solid like you
149.2 cc CBZ XTREME LIVE OFF THE EDGE 149.2 cc Hunk EVERYBODY 149.2
cc FOLLOWS THE Premium KARIZMA ALWAYS GAME 223 cc KARIZMA ZMR ABOVE
ALL 223 cc IMPULSE 149.2 cc 17 29. PRODUCT PROFILE PRICE
LIST(02.05.2012) MODEL NAME EX. RTO/INS ACC. G.LIFE EXWTY R. OF
SHOW TTL PLEASURE 42663 4250 2400 250 550 50110 MAESTRO 47511 4600
2400 250 54760 HD-DAWN 37137 4000 900 250 550 42840 HC-DELUX SPK
39593 4150 900 250 550 45440 HD-DELUX-CW 41384 4200 900 250 550
47290 HD-DELUX S.W. -SELF 41998 4250 900 250 550 47950 HD-DELUX
C.W. -SELF 42920 4300 900 250 550 48920 SPLENDOR 10 SPOKE 43937
4400 900 250 550 50040 SPLENDOR 10 CAST 44961 4450 900 250 550
51110 SPLENDOR PRO KIK SPK 44858 4450 900 250 550 51010 SPLENDOR
PRO KIK CAST 45882 4500 900 250 550 52080 SPLENDOR PRO SELF SPK
46905 4550 900 250 550 53160 SPLENDOR PRO SELF CAST 47929 4600 900
250 550 54230 SPL NXG KIK SPOKE 42914 4300 900 250 550 48910 SPL
NXG KIK CAST 44449 4400 900 250 550 50550 SPL NXG S.W - SELF 45677
4500 900 250 550 51880 SPL NXG C.W. SELF 46701 4550 900 250 550
52950 PASSION PRO(S.W.) KIK 46598 4600 900 250 550 52900 PASSION
PRO(C.W.) KIK 48135 4700 900 250 550 54540 PASSION PRO(S.W.) SELF
48645 4750 900 250 550 55100 PASSION PRO(C.W.) SELF 49669 4800 900
250 550 56170 PASSION PRO(DSC) SELF 51716 5000 900 250 550 58420
GLAMOUR C.W. - SELF(NEW) 53430 5250 900 250 570 60400 GLAMOUR C.W.
- SELF DISK 55477 5400 900 250 570 62600 GLAMOUR DISCW-KIK-FI 58624
5550 900 250 570 65890 GLAMOUR DISCW-SLF-FI 62769 5650 900 250 570
70140 SUPER SPLENDOR CW NEW 51613 4900 900 250 570 58240 CBZ XTREEM
(REAR DISK) 70341 6500 350 250 570 78010 CBZ XTREEM(REAR DRUM)
67270 6000 350 250 570 74440 HUNK SELF (NEW) (fr /disk) 66095 5900
350 250 570 73160 HUNK SELF(NEW)(fr&redisc) 69166 6150 350 250
570 76490 IMPULS 70803 6300 350 250 570 78270 KARIZMA-R 80107 6850
350 250 610 88170 30. GOOD LIFE PROGRAMME The Hero MotoCorpGoodLife
Program is designed to compliment your good life in every way. It
brings you an easy to use privilege card packed with special
rewards and benefits. And it doesnt end here. It also provides you
with a free riders insurance worth 1 Lakh to ensure your peace of
mind. Whats more, your Hero MotoCorpGoodLife Program membership
rewards you with points on all your spends. So make the best use of
your card and redeem your points for fabulous rewards! Winner of
the month:- All members enrolled in a month get a chance ot
participate in an exciting lucky draw and 4 lucky winners get a
chance to win a Splendor+. Referral Points :- Earn additional 3000
points on referring a Hero MotoCorp two-wheeler to your
friends-n-family members and 6000 points on upgrading your own
two-wheeler. First Transaction Benefit :- You can earn the First
Transaction Gift on your first program transaction through the card
and also earn 500 points as first transaction benefit. Discount on
Spares &Accessories :-Start receiving a special discount of 5%
on the purchase of spares and accessories on your successful
enrollment and free wash coupon (with limited validity period).
Points Earned on Money Spent :-Accumulate points on the purchase of
service, spares and accessories at an authorized Hero MotoCorp
dealership or service centre. Each rupee spent gets translated into
one point earned. Free Rider's Personal Insurance:-Get a free
Personal Accidental Insurance worth Rs. 1 lakh on your successful
enrolment. Go Green:-Get 50 Green Reward points for every Pollution
Under Control check of your vehicle. Present the Pollution Under
Control certificate to the dealer and earn your points. Service
Bonus :-Get 100 points per service and 500 as continuity bonus on
every 6th regular service Bonus Points On Birthday :-Earn bonus
double points for every transaction done on your birthday and get
special greetings too. *Terms & Conditions Apply Special Value
Offers :-Exclusive invities to events and special value offers from
our partners, selected especially for you. 31. With a series of
remarkable new launches, from youth-oriented 100cc motorbikes to a
620cc middleweight streetfighter and futuristic concepts, Hero
MotoCorp made a strong impact at this years Delhi Auto Expo. The
collaboration between Hero and (Erik Buell Racing) EBR stood out at
the Hero pavilion with the EBR 1190RS and the brand new 1190RX
sport bikes being displayed on marquee pedestals. A slew of
products developed jointly by the engineers of Hero and EBR
generated massive interest and drew huge crowds. The presence of
Team Hero racers, Geoff May and Aaron Yates, added to the
excitement. Hero also unveiled a trio of scooters developed jointly
by its partner Engines Engineering of Bologna, Italy. Hero
MotoCorps Managing Director and CEO, Pawan Munjal summed up the
Hero vision when he said, Being the global leader in two-wheelers,
we have been challenging the routine and the conventional. Our new
motto is to drive change through path-breaking innovations.With our
finger on the pulse of the youth, we are therefore developing
products that will cater to customers around the world, both in the
near- and long-term. We have now successfully developed an
ecosystem of technology research and development that is designed
to think beyond the obvious and deliver future-ready mobility
solutions. 32. HX250R - The new 250cc Sports Bike Featuring a slim
and agile seating position, high-tech engine and chassis, the Hero
HX250R has all the attributes to deliver the lightweight sports
bike experience. With its high-performance, liquid-cooled balanced
engine and advanced multi-sensor electronic fueling, the HX250R can
deliver performance, while also being refined and fuel efficient.
Aerodynamic styling, six-speed transmission and lightweight
mass-centralized chassis make the HX250R incredibly responsive in
all riding conditions. The geodesic tubular chassis integrates the
engine as a stressed member, and allows full control of its modern
17 sports bike wheels and tires. RNT diesel concept bike The RNTs
wide flat loading surfaces with strap bars, as well as multi-use
folding side racks, a large comfortable seat and spacious
footboards, create a new look never seen on a motorcycle before.
Under the surface everything is new, exciting and practical. Power
comes from a high- torque 150cc diesel with an optional
turbocharger, so even when fully loaded, the RNT can master all
roads. The RNT also has an accessory oversize generator, which
along with the diesel engine delivers extra electrical power for
work (or play) at a remote site. The optional removable LED lamp in
front of the dash can be unclipped and re-aimed so the work or play
can carry on into the night. 33. CHAPTER -3 RESEARCH METHODOLOGY It
is well known fact that the most important step in marketing
research process is to define the problem. Choose for investigation
because a problem well defined is half solved. That was the reason
that at most care was taken while defining various parameters of
the problem. After giving through brain storming session,
objectives were selected and the set on the base of these
objectives. A questionnaire was designed major emphasis of which
was gathering new ideas or insight so as to determine and bind out
solution to the problems. DATA SOURCE Research included gathering
both Primary and Secondary data. Primary data is the first hand
data, which are selected a fresh and thus happen to be original in
character. Primary Data was crucial to know various customers and
past consumer views about bikes and to calculate the market share
of this brand in regards to other brands. Secondary data are those
which has been collected by some one else and which already have
been passed through statistical process. Secondary data has been
taken from internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH The research approach was used survey method
which is a widely used method for data collection and best suited
for descriptive type of research survey includes research
instrument like questionnaire which can be structured and
unstructured. Target population is well identified and various
methods like personal interviews and telephone interviews are
employed. SAMPLING UNIT It gives the target population that will be
sampled. This research was carried in lucknow These were 100
respondents. DATA COMPLETION AND ANALYSIS MOHD ALIM KHAN ROLL
NO:1200122051 34 34. After the data has been collected, it was
tabulated and findings of the project were presented followed by
analysis and interpretation to reach certain conclusions. SCOPE My
project was based on the Comparative Study of Bajaj V/S Hero and
data was taken in the LUCKNOW only. OBJECTIVES:- 1. To study the
awareness of customers in lucknow regarding bajaj and hero
two-wheelers. 2. To compare the perception of customers regarding
the various features offered by bajaj and hero two-wheelers. 3. To
study the factors influencing the customers purchase decision
before buying a two-wheelers. 4. To study the customers
satisfaction regarding two-wheeler performance. MOHD ALIM KHAN ROLL
NO:1200122051 35 35. LIMITATIONS OF RESEARCH STUDY 1. Research work
was carried out in Lucknow only the finding may not be applicable
to the other parts of the country because of social and cultural
differences. 2. Shortage of time is also reason for
incomprehensiveness. 3. The views of the people are biased
therefore it doesnt reflect true picture. MOHD ALIM KHAN ROLL
NO:1200122051 36 36. CHAPTER-4 MOHD ALIM KHAN ROLL NO:1200122051 37
37. Q1) Which bike do you have? Hero 47% Bajaj 38% Any other 15%
MOHD ALIM KHAN ROLL NO:1200122051 38 Hero Bajaj Any other 38. MOHD
ALIM KHAN ROLL NO:1200122051 39 Interpretation: 47% Respondents
have hero bikes, 38% Respondents have bajaj bikes, 15% Respondents
have any other bikes. Q2) What is your family income? 100000-200000
22 200000-300000 45 300000-400000 23 above 400000 10 39. 0 10 20 30
40 50 1 Income level NoofPersons 100000-200000 200000-300000
300000-400000 above 400000 Interpretation:I have found that 22%
customers falls into the family income of 10 to 20 lac,45% falls
into 20 to 30 lac,23% falls into 30 to 40 lac and only 10% falls in
above 40 lac. Q3) For how long do you own a bike? 0-1 year 34 1-2
year 29 2-3 year 26 above 3 year 11 MOHD ALIM KHAN ROLL
NO:1200122051 40 40. 0 10 20 30 40 No of Persons 1 No of years 0-1
year 1-2 year 2-3 year above 3 year Interpretation:34% of customers
owns bikes from 0-1 year,29% owns bikes from 1-2 years,26%owns bike
from 2-3 years,11%have bike from more than 3 years Q4) For what
purpose do you use your Motor Bike? MOHD ALIM KHAN ROLL
NO:1200122051 41 41. Hero Bajaj Office Purpose 9 4 Personal purpose
13 15 Joy Purpose 19 16 Other 6 3 Interpretation:19% of hero and
16% of bajaj customers uses their bikes for joy purpose,6% of hero
and 3% of bajaj customers uses their bikes for other purpose . Q5)
How do you come to know about this Motor Bike? MOHD ALIM KHAN ROLL
NO:1200122051 42 42. Interpretation:23% of hero customers comes to
know about bike through television and 19% customers of bajaj comes
to know about bike through Friends and MOHD ALIM KHAN ROLL
NO:1200122051 43 Hero Bajaj Newspaper 4 2 Television 23 16 Magazine
2 1 Friends & Relative 18 19 43. relatives,2% customers of hero
comes to know about bike through magazines and 1% customers of
bajaj comes to knows through magazines. Q6) Does Advertisement
Influence your decision in choosing a Motor Bike? Yes 87% No 5%
Cant say 8% MOHD ALIM KHAN ROLL NO:1200122051 44 Yes No Cant say
44. Interpretation:87% customer said their decision is influenced
by advertisement,5% said no and 8% said cant say. Q7) Do you have
full knowledge about Bikes before buying? Hero Bajaj Yes 25 23 No
22 15 MOHD ALIM KHAN ROLL NO:1200122051 45 45. Interpretation:- 25%
customers of hero said they have full knowledge of the product
before buying,23% customers of bajaj said they have also full
knowledge about product. Q8) Rate and compare the price factor of
Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good,
3 = Average, 4 = Poor, 5 = Very poor. PRICE Rating Hero % Bajaj % 1
35 35% 20 20% 2 43 43% 10 10% 3 5 5% 55 55% 4 12 12% 10 10% 5 5 5%
5 5% MOHD ALIM KHAN ROLL NO:1200122051 46 46. INTERPRETATION: 43%
hero customers consider price in good category while 55% bajaj
customers consider price in average category. 5% hero customers
consider price in very poor category and 5% bajaj customers also
consider price in very poor category. Q9)Rate and compare the
Mileage factor of Hero and Bajaj on a scale of 1 to 5 where 1 =
Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. MILEAGE
Rating Hero % Bajaj % 1 30 30% 20 20% 2 29 29% 25 25% 3 25 25% 28
28% 4 11 11% 17 17% 5 5 5% 10 10% MOHD ALIM KHAN ROLL NO:1200122051
47 47. INTERPRETATION: 30% of hero customers consider mileage in
excellent category while 28% bajaj customers consider mileage in
average category. 5% of hero customers consider mileage in very
poor category while 10% bajaj customers consider mileage in very
poor category. MOHD ALIM KHAN ROLL NO:1200122051 48 48. Q10)Rate
and compare the Quality factor of Hero and Bajaj on a scale of 1 to
5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very
poor. QUALITY Rating Hero % Bajaj % 1 19 19% 15 15% 2 21 21% 25 25%
3 30 30% 28 28% 4 25 25% 22 22% 5 5 5% 10 10% INERPRETATION: 30 %
of hero customers consider Quality in average category while 28%
bajaj customers consider Quality in average category 5% of hero
customers consider quality in very poor category while 10% bajaj
customers consider quality in very poor category. MOHD ALIM KHAN
ROLL NO:1200122051 49 49. Q11)Rate and compare the Resale value
factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent,
2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. RESALE VALUE Rating
Hero % Bajaj % 1 20 20% 13 13% 2 28 28% 27 27% 3 19 19% 17 17% 4 18
18% 23 23% 5 15 15% 20 20% INTERPRETATION: : 28 % of hero customers
consider Resale value in good category while 27% bajaj customers
consider Resale value in good category. 15% of hero customers
consider resale value in very poor category While 13% bajaj
customers consider resale value in excellent category. MOHD ALIM
KHAN ROLL NO:1200122051 50 50. Q12) Rate and compare the Status
symbol factor of Hero and Bajaj on a scale of 1 to 5 where 1 =
Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. STATUS
SYMBOL Rating Hero % Bajaj % 1 29 29% 25 25% 2 26 26% 30 30% 3 20
20% 15 15% 4 23 23% 20 20% 5 2 2% 10 10% INTERPRETATION: : 29% of
hero customers consider status symbol in excellent category while
30% bajaj customers consider status symbol in good category. 2% of
hero customers consider status symbol in very poor category
while10% bajaj customers consider in very poor category. MOHD ALIM
KHAN ROLL NO:1200122051 51 51. Q13) If new Bike with good features
comes in, then would you like to change your bike? Hero Bajaj Yes
15 20 No 25 15 Cant say 13 12 Interpretation:-15% of hero and 20%
bajaj customers said if good features comes in any other bike they
will prefer to change their bike,25% and 15% customers respectively
said no to change their bike and 13% and 12% respectively said cant
say. MOHD ALIM KHAN ROLL NO:1200122051 52 52. CHAPTER 5 FINDINGS 1-
47% Respondents have hero bikes, 38% Respondents have Bajaj bikes,
15% Respondents have any other bikes. 2- Hero is considered to be
most fuel-efficient bike on Indian roads. 3- 43% hero customers
consider price in good category while 55% bajaj customers consider
price in average category. 4- Mostly the customers of Hero are not
likely to change the bike under the circumstances when new bike are
launched in the market. 5- 87% customers said that their decision
is influenced by advertisement. 6- The customers of BAJAJ are not
satisfied with their mileage. MOHD ALIM KHAN ROLL NO:1200122051 53
53. CHAPTER-6 CONCLUSION 1. Most of the Pulsar, CBZ & Karizma
are purchased by young generation 18 to 30 because they prefer
stylish looks and rest of the models of Hero are purchased more by
daily users who needs more average of bikes than looks. 2. Hero is
considered to be most fuel-efficient bike on Indian roads. 3.
Service & Spare parts are available throughout India in local
markets also. 4. While buying a motorcycle, economy is the main
consideration in form of maintenance cost, fuel efficiency. 5.
Majority of the respondent had bought their motorcycle more than 3
years. MOHD ALIM KHAN ROLL NO:1200122051 54 54. CHAPTER-7
RECOMMENDATIONS 1. Bajaj should introduce some more models having
more engine power. 2. Hero should think about fuel efficiency in
case of upper segment bikes. 3. More service centers should be
opened. 4. Maintenance cost and the availability of the spare parts
should also be given due importance. 5. They also introduce some
good finance/discount schemes for students. 6. The price should be
economic. MOHD ALIM KHAN ROLL NO:1200122051 55 55. CHAPTER-8
BIBLIOGRAPHY 1. www.herohonda.com 2. www.google.com 3.
www.bajaj.com 4. www.twowheeler.com 5. www.extrememachines.com MOHD
ALIM KHAN ROLL NO:1200122051 56 56. CHAPTER-9 REFERENCE:- Books :
Research Metholodgy C.R.Kothari Marketing Management Philip Kotler
MOHD ALIM KHAN ROLL NO:1200122051 57