Baine Barstowe Art Direction and Conceptualization

BAINE BARSTOWE

conceptualizationart direction

baine barstowe gives Victorian advice on manners to the modern female

who wants to know how to act right.

CONCEPT:

a beautiful world

ART DIRECTION:

product lineonline environment

LOGOMARK & TAGLINE:

instantly fatal to ugliness

APRONS:

the message is perfect your world.

aprons were the first toolsto establish a purpose.

ARRANGING FLOWERS:

a meaningful video series about how to arrange flowers for those

less-than-stellar situations where you need to show up and not be rude.

IN SITU:

creating a catalogue of believabilityby giving away parts of the process

(if they photographed well).

MARKETING:

(hitting a list of 6,500 records, establishing a web audience

by generating interest in the perhaps fictional person.)

A Letter of Intelligence: Dated May 19, 2016

Intelligence and facts relating to Miss Baine Barstowe of the City of Philadelphia will be communicated in this letter.

(I am Choochie Melange, Lady Detective, and I write to you at Baine Barstowes direction.)

You may be thinking, why is this person needing to write me intelligence if I did not make any enquiry?

Is she insane?Im considering that your enquiry.

Miss Baine Barstowe

Manners Machine

(not insane)

Shes a lady, and shes politeas I assume you are (otherwise, why would I be writing this letter to you when I already have so many things I need to dofeels crazy!).

But anyway, Baine Barstowe is primarily concerned with resolving the following issues: Splurge-ing DIY-ing Poor Public Behavior and Habits Work of any kind

Shes annoyed. She also makes aprons. Theyre pricey, but theyre heritage patterns and theyre made in the traditional way. This is a letter of intelligence, and hence I convey only the facts to you.

Thank you.

Regards,

C. Melange

pp Baine Barstowe

You may find an apron you likeor subject matter that interests you.

She wears a mask.

BAINEBARSTOWE.COM

PRODUCT LAUNCH:

HOUSE DRESSES FOR THE MODERN LADY.

they are stylish and they arefor a purpose: to reinforce the

dramatic question...

IS SHE REAL?

THERES NOTHING LIKE MYSTERY TO SPUR INTEREST.

in testing, the most important thingabout this whole process was the

mystery of baine barstowe. it was dark and beautiful. she looked

serious, but was she? this was thedramatic question in our story line,

reflected in the creative.

BAINE BARSTOWE

BaineBarstowe.com