This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent. 2009年中国奢侈品市场研究 贝恩观点 2009年11月
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2009 200911This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SHA
091102 China luxury market study 2009 Press CN_V2
2
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
0807 0908-8% +2% +10% -10%
167B5%
153B6%
-2% +7% +9% -3%
13% 12%
15% 12%
32%
29%
-7%
-16%
38%
38% 2009SHA
-1%
-8%
2008
091102 China luxury market study 2009 Press CN_V2
3
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
( )100%
86
(08-09F) ~12%~15% 15-20% 15-20% ~10% ~15% 15-20%
2008 2009 - - - -
80
60
40
~20%
2009 2009 6
20 ~-5%
0
SHA 091102 China luxury market study 2009 Press CN_V2
4
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
5
(2008 )100% 20 21 10 9 6 5
864 11
80
60
40
20
0
/ Altagamma SHA 091102 China luxury market study 2009 Press CN_V2 5This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
2008 40% (2008 )100% 203
80
( ) 116
- 5 60% - 500014,999 40%
60
40 86
20
0*/ (=1,410)Euromonitor
SHA
091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
2009 0950% 40 30 20 10 0 25% 20% 18% 13% 12% 11% 10% 9% 43%
5%
06 1
2
3
10
5
4
8
6
9
N/A
=14102006
SHA
091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
32009
1 =1410
2
3
SHA
091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
2009
( )100
B
9.6
96
90 86 0.48
A
80
70
2008 2009
=1410Altagamma SHA 091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SHA
091102 China luxury market study 2009 Press CN_V2
10
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
1
2
3 4
/
SHA
091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
1
100%
100%
80 60
VIP
80
60
2005 40 20%20
40
20
0
2008
0
2008
2-7%
80% 60%
=1410
SHA
091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
2
/ 2008 ()3,000
100% 85 82
2,000
80
7878
60
1,00040
5152 3838 40 35
51 47
20
0
0
2005=1410SHA 091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
2
/
/ /
SHA 091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
3
60%2006 2009
C2C // 100%
*80
40
60
40
2020
0
0
15
=1410
SHA
091102 China luxury market study 2009 Press CN_V2
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
4
100%
100%
80 60 40 20 0
80 60
40 20 0
2008
2009
=1410
SHA 091102 China luxury market study 2009 Press CN_V2
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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SHA
091102 China luxury market study 2009 Press CN_V2
17
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
A
B
/ SHA 091102 China luxury market study 2009 Press CN_V2
C
D
E
18
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
SHA
091102 China luxury market study 2009 Press CN_V2
19
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.
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