bai-7-quan-ly-khung-hoang

ThS Nguyn Hong Sinh

Quan h cng chngBi 7 Qun l khng hong

Ni dung bi ging

Q Qun l xung t g Qun l vn Qun l khng hong:

Khng hong Qun l khng hong Truyn thng khng hong X l khng hong truyn thng

Bo co chuyn :

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ThS Nguyn Hong Sinh

Qun l xung t

Cc chu k trong qun l xung t

Giai on ch ng (proactive)

Gm nhng hot ng v thng qua qu trnh c th trnh xung t mi bt u hoc vt ra ngoi Cng c:

gim st mi trng (environemental scanning) theo di vn (issues tracking) qun l vn (issues management)

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ThS Nguyn Hong Sinh

Giai on chin lc (strategic)

Mt vn c xc nh l cn thit phi tin hnh mt hnh ng Cng c:

truyn thng ri ro (risk communication) nh v xung t (conflict positioning) qun l khng hong (crisis management)

Giai on phn ng (reactive)

Tc ng ca vn t n mt mc to ln ln t chc Cng c

truyn thng khng hong (crisis communication) gii quyt xung t (conflict resolution) PR tranh chp (PR litigation)

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ThS Nguyn Hong Sinh

Giai on phc hi (recovery)

Sau khng hong t chc cn phi khi phc li danh ting Cng c:

qun l danh ting (reputation management) phc hi hnh nh t chc (image restoration)

Vn l g?

Bt c vn /vn nn (problem) hoc vn tim n no m mt t chc ang gp phi

Mt quyt nh hay s la chn ang tranh ci Bt c s vic gy tranh lun hay cu hi ang tranh ci no c nh hng n t chc Lnh vc kinh t, chnh tr v x hi

Ct gim kh thi

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ThS Nguyn Hong Sinh

Cc vn chnh

Vn mi trng (Environmentalism) Vn tiu th/trch nhim php l lin quan ti sn phm (Consumerism/product liability) Thay i li sng v mong i ca ngi lao ng (Employee expectations/lifestyle changes) Sc khe v an ton (Health and safety) Cc nhm dn tc thiu s (Minority groups)

Qun l vn

Giai on ch ng ca qu trnh qun l xung t:

Nhn din v sau x l vn cn sm d bo vn tin liu nguy c gim thiu s bt ng/sng st gii quyt vn ngn nga kh hong khng h

Cch tip cn ch ng c h thng ti:

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ThS Nguyn Hong Sinh

Tin trnh qun l vn

Nhn din vn (identification) Phn tch vn (analysis) Xy dng chin lc (strategy) K hoch hnh ng (action) nh gi (evaluation)

Vn & Khng hong

Vn :

Kh xc nh hu qu, ch nhn ra khi n nh hng ln i sng hng ngy

V kh ht nhn Hiu ng nh knh

Khng hong:

Bt ng/sng st, kh d on

V khng b tn cng World Trade Center M (11/9/01) V sp nhp dn cu Cn Th (26/9/07)

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ThS Nguyn Hong Sinh

Khng hong

S vic khc thng hay mt lot cc v vic c nh hng bt li n:

Tnh ton vn ca sn phm/dch v Danh ting Mc n nh v ti chnh ca t chc Sc khe hay tnh trng khe mnh ca ngi lao ng, cng ng hay cng chng ni chung

Phn loi khng hong

Khng hong mn tnh (chronic):

khng hong di hn do qun l cc vn ti hu qu: dn n khng hong cp tnh nhng thm ha bt ng, khng mong i V d: ha hon, tai nn lao ng hon ng

Khng hong cp tnh (acute):

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ThS Nguyn Hong Sinh

c th ca khng hong

Bt ng sng st ng, Thiu thng tin Cc s kin leo thang, khng hong lan rng Mt kim sot thng tin Ngy cng thu ht s ch t bn ngoi t chc

Ngun gc khng hong

Thin tai Trong hot ng sn xut kinh doanh X dch, thay i trong t chc Vn php l Tin n Nhn vin X cng an

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ThS Nguyn Hong Sinh

Qun l khng hong

Phng trnh v gim thiu cc tc ng ca khng hong

phng nga khng hong hn ch tn tht ca khng hong khi phc li hnh nh sau khng hong Prevention (phng nga) Preparation (chun b) Response (phn ng) Recovery (hi phc)

Quy trnh 2P2R:

3 giai on qun l khng hong

Trc khng hong: phng nga & chun b g g p g g Trong khng hong: phn ng Sau khng hong: phc hi

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ThS Nguyn Hong Sinh

Trc khng hong

Thnh lp ban qun l khng hong

C cu gm 3 b phn:

B phn trung tm/lnh o i kim sot khng hong B phn thng tin lin lc nhn vt qun l cp cao nht trnh mu thun gia cc thng ip

Ch nh ngi pht ngn

Trc khng hong

Xy dng k hoch i ph khng hong

nh gi cng tc chun b ca t chc

Nghin cu ri ro i vi t chc v tng nhm cng chng ca t chc Xc nh nguyn nhn gy ra nhng ri ro Miu t v thc thi cc hnh ng c th gim thiu ri ro i vi tng nhm cng chng Lp kch bn hnh ng trong tnh hung khng hong Hun luyn Din tp

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ThS Nguyn Hong Sinh

Trong khng hong

X l khng hong vi cng chng:

Nhn din khng hong ang din ra Xc nh cc nhm cng chng lin quan n khng hong Xc nh thng ip truyn ti ti cng chng Truyn ti thng ip ti cng chng:

S dng cc knh truyn ti thng tin Cn nhc cch thc truyn ti thng ip

Knh truyn ti thng tin

Thit lp cc h thng cp bo:

a phng tin truyn thng ti cc nhm cng chng c bn trong ln bn ngoi Mi cng chng: cn xc nh phng php v phng tin giao tip hiu qu nht

Email, tin nhn, chat, loa pht thanh cng cng

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ThS Nguyn Hong Sinh

Cch thc truyn ti thng ip

Thc thi giao tip:

Ni ht, ni ngay v ni tht Ct li l phi m bo r rng, khng cn tr nhng knh giao tip Th t u tin khi pht biu v s thit hi:

S ngi cht v b thng Tc hi n mi trng Thit hi v vt cht Thit hi v ti chnh

Sau khng hong

Phc hi sau khng hong

nh gi tc ng ca khng hong ti cc nhm cng chng Xy dng cc chin lc, chnh sch hot ng cng nh truyn thng phc hi v pht trin

Tin hnh cc cng tc PR khi phc hnh nh Qun l danh ting

nh gi cng tc i ph khng hong & hc hi kinh nghim

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ThS Nguyn Hong Sinh

Truyn thng khng hong

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ThS Nguyn Hong Sinh

Chuyn

X l khng hong truyn thng:

Cha kha thnh cng

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