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Baeren Brewery Co., Ltd.

■ Meaning of BAEREN’ s logo

“Baeren” is German for “bear.” Therefore, our logo depicts a bear.The bear symbolizes the natural riches of Iwate Prefecture and thestrength of the beer-brewing artisans. The shield carried by the bear features a beer barrel with three tools that were traditionally used by European brewers, symbolizing BAEREN’ s commitment to traditional brewing techniques.

■ Company Profile

Company name 　　　Baeren Brewery Co., Ltd.

Date of Incorporation　　　February 20, 2001

Head Office 　　　 　　1-3-31, Kitayama, Morioka-city, Iwate 020-0061, Japan

TEL 　　　　　　　　 　　+81 ( 0 ) 19 606 0766

FAX 　　　　　　　　 　　+81 ( 0 ) 19 626 0201

Web site 　　　　　　　　http://www.baerenbier.com

Paid-in Capital 　　　 　　23,750,000 yen

Business 　　　　　　　　Manufacture and sales of beer, Management of restaurants

IWATE

MORIOKA

TOKYO

Located in northern Japan, Iwate Prefecture is the second largest prefecture in Japan after Hokkaido. The prefecture is blessed by an abundance of oceanand mountain wildlife and boasts large amounts of diverse agricultural produce. Being one of the few Japanese prefectures with a food self-sufficiencyrate of over 100%, it deserves to be called a true treasury of foods.

Iwate Prefecture, the home to BAEREN.

As the region’ s year-round cool climate suits sake and wine making, you willalso find many sake breweries and wineries located here. The prefecture is also famous for Hiraizumi, a World Heritage Site that attracts large numbersof tourists every year.

Mt.Iwate

■ BAEREN in Japan

Ever since the brewery was founded in 2003, we have been predominantly focused on cultivating a local community beer culture in the region. As a result, even today, more than 60% of our produce is consumed locally within Iwate Prefecture. We can proudly claim that our beers are the most locally loved ones in Japan. At the very dawn of the craft beer industry in Japan, we at BAEREN are committed to German beer styles as those most matching Japanese taste preferences, and this is what differentiates the brewery’ s produce from that of the large-scale beermakers.However, we do not simply seek to replicate German beer on Japanese soil. We are continuing our endeavors with the aim of catering to those customers who are not completely satisfied with Japanese beers, to spread the joy and taste of craft beer, and to provide beer fans with an alternative to the uniformity of mainstream beers on the market̶with the premium flavor and aroma of crafted beer.

We usually do not participate in competitions, relying exclusively on the opinions of our customers who dailyevaluate BAEREN’ s products. However, being selected by the general public, BAEREN received the Grand Prix at the “Japanese Craft Beer to Be Introduced to the World” contest organized by the Foreign Correspondents' Club of Japan in 2015.Moreover, such endeavors of the brewery and the story of its foundation have gained countrywide publicity, with even a book published in 2015 from “POPLAR PUBLISHING” under the title “Tsunagu Beer” ( “A Beer That Connects” ).

Full-flavored beer carefully nurtured in Japan’ s northern prefecture of Iwate and loved by the local people

Beer octoberfest at the front area of Baeren

■ To foreign customers

Our company was established 14 years ago by two enthusiastic young people who shared the same passion: they aspired to cultivate a new local culture of enjoying genuine premium beer. And now, as BAEREN has gained a lot of true local fans over the past 14 years, it is about to begin its journey across the world.

Iwate Prefecture̶where BAEREN beer is born̶being blessed with bountiful nature and abundant pure water resources, boasts a flourishing sake-making industry and is well-known as the homeland to the Nanbu-Toji sake master brewers’ guild. Having been developed in such surroundings, BAEREN beer is a German-style beer that is brewed in conformance to traditional techniques, making full use of 100-year-old brewing equipment brought here from Germany.

However, the German-style beer brewed by BAEREN is not just a replica of German beers; it is refined to match the delicate flavors of Japanese cuisine and accommodate the tastes and inclinations of the Japanese. In a word, it is a new unique beer born from the fusion of German beer-making tradition and local properties of Iwate Prefecture.

While combining a rich flavor and long-lasting aftertaste, it also offers splendid drinkability that won’ t make you bored. In Iwate Prefecture, BAEREN’ s beer is already well-established and greatly enjoyed by the local people as “a little luxury” in their daily life.

We produce it in the hope that one day we will be honored to deliver BAEREN’ s flavor and aroma to beer fans worldwide.

Original beer born from the fusion of sake-brewing traditions of Iwate Prefecture and German-style beer-making

A copper ketlle manufactured in 1906

BAEREN also focuses on brewing fruit beer and cider, making use of the abundant fruit production in Iwate Prefecture. Particularly popular is BAEREN’ s cider, which is made from high-quality apples grown in Iwate Prefecture and does not contain any antioxidant additives. The dry finish and smooth drinkability are the salient qualities that make BAEREN stand out from the other craft beermakers. BAEREN produces more than 20 types of beer a year. The brewery offers a wide varietyof beers to match each season in Japan.

Iwate Prefecture is a treasure house of fruits. The wide variety of fruit beers is yet another of BAEREN’ s attractions.

Iwate’ s apple field

English cider Sgueeze apple juice by ourselves

CrushingBeer making at BAEREN starts with a malt mill dating back to 1900̶the oldest piece of equipment in the brewery.Its gears, which used to be driven by a steam engine in the old days back in Germany, continue to rotate today with the same rumbling sound as over 110 years ago.

1

MashingCrushed grain is boiled in a copper kettle manufactured in 1906. This is where the starch in malted grain convertsinto sugar. The brewery’s mashing equipment̶all laid out the same way as back then in Germany̶continues tooperate as much as possible with the old genuine parts, in this small Japanese town.No computers are used. This is the world where only artisans’ experience and senses count. And it is here where BAEREN’s distinctive flavor comes to life.

2

FermentationPrimary fermentation takes place in an open fermenter. It Primary fermentation takes place in an open fermenter. It is not just a hastily adapted tank with a lid opened, but a full-fledged specialized bathtub-like open top vessel in which beer yeast foams up, starting the lively fermentation process.Such intensive open-air fermentation̶which contradicts contemporary beer making trends̶is one of the keys toBAEREN’s original flavor.

3

ConditioningWhile slowly aging in a storage tank, the beer carbonates and approaches maturity.

4

BottlingNow it’s time to bottle the beer. This is when the latest Italian-made filling machine makes its appearance. After a slow start, it begins to meticulously wash the bottles, fill them with beer, and crimp the caps to seal them. Employing such a state-of-the-art machine reduces losses, diminishes the oxygen levels inside bottles, and improves the overall quality.

5

LabelingAfter the beer is pasteurized to maintain the flavor and prolong the quality, the automatic labeling machine sticks labels on the bottles, completing the process.

6

Thus, BAEREN’ s beer making, which starts with a more than 110-year-old mechanism and incorporates 100-year-old brewing technology, delivers exceptional quality products completed by an advanced up-to-date machine.

■ How BAEREN beer is born...

■ BAEREN’ S PRODUCT LINEREGULAR and LIMITED EDITION BEERS

CLASSICDortmund is the city that boasts the largest beer production in Germany. A beer with highextract content thatused to be brewed in Dortmund for export and was therefore labeled simply as “Export,” gained enormous popularity.BAEREN’s Classic inherits its style.This lager, with a distinctive character and solid taste, offers a splendid balance of bitterness and rich flavor.On sale: All year round Alcohol by volume: 6%

ALT“Alt” means “old” in German. This is a traditional beer style with a dark copper color that is brewed using top fermentation yeast, an older method applied before the contemporary lager (bottom fermented) beer style was invented. Enjoy the refreshing hop aroma and smooth texture.

On sale: All year round Alcohol by volume: 5%

SCHWARZSchwarz used to be drunk mainly in the former East Germany. It was introduced to the world after the reunification of Germany and now its popularity is on the rise. This dark beer, despite its color, has a smooth texture and crisp finish making it easy to drink.

On sale: All year round Alcohol by volume: 5.5%

MAIBOCK“Mai” is German for “May.” In Germany, this opulent beer heralds the coming of spring. Bock, a beer style characterized by a rich and deep flavor, in Germany has a reputation for being a highly nutritious beverage.

On sale: All year round Alcohol by volume: 6,5%

WEIZENCharacterized by a rich banana-like aroma and opulent flavor. Low bitterness and well-rounded mellowness makes this beer particularly popular with women. Recipes differ for summer and winter.

[Summer] On sale: Around June 　　　　 Alcohol by volume: 5%[Winter] On sale: Around November 　　　　Alcohol by volume: 5%

APPLE LAGERA fruit beer that makes lavish use of apples grown in Iwate Prefecture. Beer and apples fuse in a perfect match.

On sale: Around October 　Alcohol by volume: 5%

IWATE YUZU WITMade using the rind of “Hokugen-no Yuzu (Northernmost Yuzu)”grown in Rikuzentakata on the Pacific coast. A wheat beer with adelicate fragrance of yuzu.

On sale: Around February 　Alcohol by volume: 5%

YAMABUDO RADLERMade with wild grapes grown in Noda Village on the Pacific coast. Enjoy the splendid balance of the rich flavor of wild grapes and refreshing sourness of Radler.

On sale: Around May　　Alcohol by volume: 2.5%

ENGLISH CIDERTraditional English pub apple-flavored alcoholic beverage brewed from 100% Iwate-grown apples. The apple variety changes with each batch allowing you to enjoy and compare different flavors. This is a restaurant-limited product available

Alcohol by volume: 6% to 6.5%

ENGLISH PERRYTraditional English pub pear-flavored alcoholic beverage. It is as popular in Great Britain as cider. Compare it with cider and enjoy the differences in tastes and scents.

On sale: Around December Alcohol by volume: 6%

RYE BEERA beer made using rye. This traditional German beer is seldom brewed nowadays and is quite rare worldwide. It delivers the simple unembellished flavor of rye bread.

On sale: Around March Alcohol by volume: 5%

RADLERA mix of beer with lemonade widely popular in south Germany. The word literally means “cyclist.” Having a low alcohol content, this drink provides perfect refreshment on a hot summer’s day. With only high-quality domestic lemon juice used and no additives applied, it delivers the natural flavor of the ingredients.

On sale: Around April to August Alcohol by volume: 2.5%

URSUS“Ursus” means “strong bear.” This is a winter beer with high alcohol content in the Weizenbock style. Round off the year with theopulent flavor and thick texture of wheat beer.

On sale: Around December Alcohol by volume: 7%

IWATE FRUITS SERIES

※ We plan to produce various other limited edition beers as well.

The IWATE FRUITS series has been developed with deep respect for European brewing traditions, which is the very basic policy of BAEREN’s beer making. All BAEREN’s products are made with a heavy focus on the natural flavors of the ingredients with no preservatives or other artificial additives added.

They convey the intrinsic flavors and aromas of local fruits. We hope you will enjoy them and look forward to a variety of new products we plan to bring out soon.

※Excluding cider, the expiration date of all items is one year.

Exporter Sales director : Yoichi Shimada

E-mail : [email protected]

Baeren Brewery Co., Ltd.

1-3-31, Kitayama, Morioka-city, Iwate 020-0061, Japan

http://www.baerenbier.com

Ver. Nov. 2017