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@MaryBowling #Mozcon
Photo by Theilr
Google local algos
@MaryBowling #Mozcon 2015 @MaryBowling #Mozcon
Photo by Theilr
Google local algos
Marketing tactics
@MaryBowling #Mozcon
2004
@MaryBowling #Mozcon
2007
@MaryBowling #Mozcon
2008-2009
@MaryBowling #Mozcon
2010
@MaryBowling #Mozcon
2012
@MaryBowling #Mozcon
2013
@MaryBowling #Mozcon
2015
@MaryBowling #Mozcon
Google local algos
@MaryBowling #Mozcon
Google local algos
Marketing tactics
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Centroid
@MaryBowling #Mozcon
2004
2015
Dominate in the area around you @MaryBowling #Mozcon
Google says: “Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.”
@MaryBowling #Mozcon
Fake ?
maybe
@MaryBowling #Mozcon
Google says: “If your business rents a temporary, ‘virtual’ office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.”
@MaryBowling #Mozcon
Faking it ?
Photo by @Doug88888
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Google needs to trust location
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Citation: “A mention of a business name in close proximity to its address, phone number, or both. Used by the search engines to weigh both the accuracy and popularity of businesses in their indexes.”