Back-to-Basics 2013: Jackie Cuthbert - Maximizing Sanoma's EES

1. MaximizingSanomas EESJackieCuthbertBack to basics16th April 2013, Finland

2. Sanoma inspires, informs and connects.Sanoma is a leading European group with a focus on consumer media and learning. We bringinformation, experiences, education and entertainment to millions of people every day.We employ over 10,000 professionals in six Strategic Business Units.In 2012, the Groups net sales totalled EUR 2.4 billion.Who we are

3. TransformationTransformation

4. GROW &INNOVATEfoster BRANDSgrow TVdevelop LEARNINGaccelerate DIGITAL

5. IMPROVE OURPERFORMANCEoperate with EFFICIENCYstreamline PORTFOLIOHIGH PERFORMANCE culture

6. WINNING CULTUREWINNINGCULTURE2.Amplified by thebehaviors of ourleaders and ouremployeesCommunication asenabler1.Shared valuesby all SanomaemployeesHigh PerformanceOrganization93.Embedded inthe waythings get donearoundhere4.Rewarding theright behaviorsCapabilitiesHR Best Practices

7. Excitement&Uncertainty

8. THESANOMAWAYLOOKAHEADSHAREVIEWSENGAGEPEOPLEMAKE ITHAPPEN

9. Engagepeople

10. we listen and learn to be ableto involve, captivate and activatepeople with the thingsthat matter to them

11. Why an Employee Engagement Survey? Engage people in our Sanoma Way Win hearts and minds Get feedback from our employees Management will listen and act upon whatthey hear Get insight into our strengths & improvementareas

12. Why an Employee Engagement Survey? To become a High PerformingOrganisation To Anchor the EES results (People PowerRating) into our incentive scheme formanagement Hold managers accountable to own theculture change

13. Next:video Employee Engagement Survey

14. SanomasFirst Ever Group-wideEmployee EngagementSurvey

15. questions44

16. Languages12

17. Thats 75%!7,009 responses

18. Highest response:Sanoma Media UkraineResponse rate:97%

19. A truly digital company97% completed the survey online,3% returned the printed version

20. Female/male response ratio: 61 : 39Yes, women ruleSanoma!

21. Main conclusion:Our engagementis at a very goodlevel!

22. The good news isMost of us are highly engaged

23. The bad news is that 5% of our workforce isdisengagedThis is less than elsewhere,but we would love to decreasethis further!

24. What good engagementmeans to us:Our work is challenging and interestingWe get a sense of achievement from our workWe have a willingness to go the extra mile

25. Group-wide messages delivered Local results communicated Action planning started Celebrating successes (strengths) Focusing on improvements Discuss actions in quarterly reviewsTracking our progress

26. We will measure again in theAutumn of 2013Tracking our progress

27. Our EES &Transformation

28. Bottom-upTransformationLocal action plansInvolve employeesRole of the ambassadors

29. Questions?

30. Thank you!