1 Bachelor of Vocational in Retail Management B. Voc. (Retail Management) Revised Scheme of Examination and Revised Curriculum for Bachelor of Vocational (Retail Management) for Session 2017-18 Year-I Semester-I Paper Code Name of Paper Mode Category Credit External Marks Internal Marks Total SEM 1 BVRM-101 English Theory Gen Ed* 5 60 40 100 SEM 1 BVRM -102 Basics of marketing Theory Gen Ed 5 60 40 100 SEM 1 BVRM -103 Fundamentals of Customer Services Theory Voc Ed 5 60 40 100 SEM 1 BVRM - 104 Basics of Retailing Theory Voc Ed 5 60 40 100 SEM 1 BVRM -105 Project Work ( Safety methods at work Place) Practical Voc Ed* 5 100 100 SEM 1 BVRM-106 Computer Practicals-I (MS-Office) Practical Voc Ed 5 100 100 Note: BVRM -105 Paper will be evaluated on the basis of Project report and Viva-voce by external examiner. Paper BVRM -106 Computer Practicals-I, 50 Marks will be for Computer Practical File and 50 marks will be for Practical (Ms-Word and MS- Excel) to be conducted by External Examiner appointed by University. Semester -II Paper Code Name of Paper Mode Categor y Credi t Externa l Marks Internal Marks Tota l SEM 2 BVRM -107 Computer Application in Retail Business Theory Gen Ed 5 60 40 100 SEM 2 BVRM -108 Fundamental of Accounting Theory Gen Ed 5 60 40 100 SEM 2 BVRM -109 Environmental Studies Theory Gen Ed 5 60 40 100 SEM 2 BVRM -110 Business organisation and management Theory Voc Ed 5 60 40 100 SEM 2 BVRM -111 Project Work (Health and Hygiene at work place) Practical Voc Ed 5 100 100 SEM 2 BVRM -112 Store Operations-I Practical Training Voc Ed 5 100 100 Note: BVRM -111 Paper will be evaluated on the basis of Project report and Viva-voce by external examiner. Paper BVRM -112 Store Operations-I, the students shall proceed for their store operations training of two weeks duration during the semester. The students are required to prepare a Training Report which shall be evaluated by External Examiner at the time of viva-voce.
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1
Bachelor of Vocational in Retail Management
B. Voc. (Retail Management) Revised Scheme of Examination and Revised Curriculum for Bachelor of
Vocational (Retail Management) for Session 2017-18 Year-I
Semester-I Paper Code Name of Paper Mode Category Credit External
Marks
Internal
Marks
Total
SEM 1 BVRM-101 English Theory Gen Ed* 5 60 40 100
SEM 1 BVRM -102 Basics of marketing Theory Gen Ed 5 60 40 100
SEM 1 BVRM -103
Fundamentals of Customer
Services Theory Voc Ed 5 60 40 100
SEM 1
BVRM -
104 Basics of Retailing Theory Voc Ed 5 60 40 100
SEM 1 BVRM -105
Project Work ( Safety methods at
work Place) Practical Voc Ed* 5 100 100
SEM 1 BVRM-106 Computer Practicals-I (MS-Office) Practical Voc Ed 5 100 100
Note: BVRM -105 Paper will be evaluated on the basis of Project report and Viva-voce by external examiner.
Paper BVRM -106 Computer Practicals-I, 50 Marks will be for Computer Practical File and 50 marks will
be for Practical (Ms-Word and MS- Excel) to be conducted by External Examiner appointed by University.
Semester
-II
Paper Code Name of Paper Mode Categor
y
Credi
t
Externa
l Marks
Internal
Marks
Tota
l
SEM 2 BVRM -107
Computer Application in Retail
Business Theory Gen Ed 5 60 40 100
SEM 2 BVRM -108 Fundamental of Accounting Theory Gen Ed 5 60 40 100
SEM 2 BVRM -109 Environmental Studies Theory Gen Ed 5 60 40 100
SEM 2 BVRM -110
Business organisation and
management Theory Voc Ed 5 60 40 100
SEM 2 BVRM -111
Project Work (Health and
Hygiene at work place)
Practical Voc Ed 5 100 100
SEM 2 BVRM -112 Store Operations-I Practical
Training
Voc Ed 5 100 100
Note: BVRM -111 Paper will be evaluated on the basis of Project report and Viva-voce by external examiner.
Paper BVRM -112 Store Operations-I, the students shall proceed for their store operations training of two
weeks duration during the semester. The students are required to prepare a Training Report which shall be evaluated
by External Examiner at the time of viva-voce.
2
Year II
Semester-
III
Paper Code Name of Paper Mode Category Credit External
Marks
Internal
Marks
Total
SEM 3 BVRM -201 Business communication Theory Gen Ed 5 60 40 100
SEM 3 BVRM -202 Basic Maths and Statistics Theory Gen Ed 5 60 40 100
SEM 3 BVRM -203
Customer Relationship
Management Theory Voc Ed 5 60 40 100
SEM 3 BVRM -204 Retail Management Theory Voc Ed 5 60 40 100
SEM 3 BVRM -205
Project Work (customer
needs and satisfaction) Practical Voc Ed 5 100 100
SEM 3 BVRM -206
Computer Practical-II-Ms-
Powerpoint & Internet) Practical Gen Ed 5 100 100
Note: Paper BVRM -206 Computer Practical-II, 50 Marks will be for Computer Practical File and 50 marks will be
for Practical (MS-PowerPoint & Internet) to be conducted by External Examiner appointed by University.
Semester-
IV
Paper Code Name of Paper Mode Category Credit External
Marks
Internal
Marks
Total
SEM 4 BVRM -207 Business Economics Theory Gen Ed 5 60 40 100
SEM 4 BVRM -208 Human Resources Management Theory Gen Ed 5 60 40 100
SEM 4 BVRM -209 Supply Chain Management Theory Voc Ed 5 60 40 100
SEM 4 BVRM-210 Consumer Behaviour Theory Voc Ed 5 60 40 100
SEM 4 BVRM -211 Project Work Practical Voc Ed 5
100 100
SEM 4 BVRM -212 Store Operations-II
( Including Warehouse )
Practical
Training
Voc Ed 5 100 100
Note: Paper BVRM-212 Store Operations-II, the students shall proceed for their store operations training of two
weeks duration during the semester. The students are required to prepare a Training Report which shall be
evaluated by External Examiner at the time of viva- voce.
3
Year-III
Semester-
V
Paper Code Name of Paper Mode Category Credit External
Marks
Internal
Marks
Total
SEM 5 BVRM-301
Personality and soft skill
development Theory Gen Ed 5 60 40 100
SEM 5 BVRM -302 Store Layout and Design Theory Voc Ed 5 60 40 100
SEM 5 BVRM -303 Organisational behaviour Theory Gen Ed 5 60 40 100
SEM 5 BVRM -304 Elements of Salesmanship Theory Voc Ed 5 60 40 100
SEM 5 BVRM -305 Tally Practical Gen Ed 5 100 100
SEM 5 BVRM -306 Summer Training
ST
Report Voc Ed 5 100 100
Note: 1. Paper BVRM-305 Tally, 50 Marks will be for Practical File and 50 marks will be for Practical (Tally) to
be conducted by External Examiner appointed by University.
2. Paper BVRM -306 Summer Training, the students shall proceed for their summer training of four weeks
duration immediately after the completion of IV Semester examinations. The summer training reports prepared after
the completion of the training shall be assessed in the V Semester during viva-voce to be conducted by the External
Examiner.
Semester-
VI
Paper Code Name of Paper Mode Category Credit External
Marks
Internal
Marks
Total
SEM 6 BVRM -307
Merchandise buying and
planning Theory Voc Ed 5 60 40 100
SEM 6 BVRM -308 Retail Operations Theory Voc Ed 5 60 40 100
SEM 6 BVRM -309 Entrepreneurship Development Theory Gen Ed 5 60 40 100
SEM 6 BVRM -310
Advertising and Brand
management Theory Gen Ed 5 60 40 100
SEM 6 BVRM -311 Fundamentals of Visual
Merchandising (VM)
Practical
Training
Voc Ed 5 100 100
SEM 6 BVRM -312 Comprehensive Viva-Voce
Viva-
Voce Voc Ed 5 100 100
Note: 1. Paper BVRM-311 Fundamentals of Visual Merchandising (VM), the students shall proceed for their
training of two weeks duration during the 6th
semester. The students are required to prepare a Training Report which
shall be evaluated by External Examiner at the time of viva-voce.
2. Paper BVRM-312 Comprehensive Viva-Voce will be conducted by External Examiner to be appointed by
the University.*Gen Ed: General Education; Voc Ed: Vocational Education
4
BVRM -101: ENGLISH
External Marks: 60
Internal Marks: 40
Time: 3 hours
Total Credits as per Qualification pack: 5
Note: Examiner will be required to set NINE questions in all. Question Number 1 will consist of
total 10 parts (short-answer type questions) covering the entire syllabus and will carry 20 marks.
In addition to the compulsory question there will be four units i.e. Unit-I to Unit-IV. Examiner
will set two questions from each Unit of the syllabus and each question will carry 10 marks.
Student will be required to attempt FIVE questions in all. Question Number 1 will be compulsory.
In addition to compulsory question, student will have to attempt four more questions selecting one
question from each Unit.
Objective: 1. To make the students conversant and fluent in English
2. RAS/ NO114 To Process credit applications for purchases
3. RAS/ NO126 To help customers choose right products
4. RAS/ NO130 To create a positive image of self and organisation in the
customers mind
5. RAS/ NO132 To resolve customer concerns
6. RAS/ NO134 To improve customer relationship
7. RAS/NO 137 To work effectively in your team
8. RAS/NO 138 To work effectively in your organisation
Market Segmentation: Bases for Market Segmentation, Market Targeting Strategies, designing
and managing marketing channels, marketing mix
SUGGESTED READINGS:
1. Philip Kotler - Marketing Management 2. J.C. Gandhi - Marketing Management 3. William M. Pride and O.C. Ferrell – Marketing. Note: Latest and additional good books may be suggested and added from time to time.
6
BVRM -103: FUNDAMENTALS OF CUSTOMER SERVICE
External Marks: 60
Internal Marks: 40
Time: 3 hours
Total Credits as per Qualification pack: 5
Note: Examiner will be required to set NINE questions in all. Question Number 1 will consist of
total 10 parts (short-answer type questions) covering the entire syllabus and will carry 20 marks.
In addition to the compulsory question there will be four units i.e. Unit-I to Unit-IV. Examiner
will set two questions from each Unit of the syllabus and each question will carry 10 marks.
Student will be required to attempt FIVE questions in all. Question Number 1 will be compulsory.
In addition to compulsory question, student will have to attempt four more questions selecting one
question from each Unit.
Objective: 1.To help students understand the critical need for service
orientation in the current business scenario.
2. RAS/ NO126 To help customers choose right products
3. RAS/ NO130 To create a positive image of self and organisation in the
customers mind
4. RAS/ NO132 To resolve customer concerns
5. RAS/ NO134 To improve customer relationship
6. RAS/NO 137 To work effectively in your team
7. RAS/NO 138 To work effectively in your organisation
8. RAS/NO 125 to demonstrate products to customers .
9. RAS/NO 135 to monitor and solve service problems
10. RAS/NO 136 to promote continuous improvement in service
11. RAS/NO 128 to maximise sales of goods & services
12. AS/NO 127 to provide specialist support to customers facilitating purchases
13. RAS/NO 133 to organise the delivery of reliable service
14. RAS/NO 129 to provide personalised sales & post- sales service support
Unit I
Focus on Customers: Understanding the Customers, Understanding Customer Service, Service
Triangle, Benefits of Exceptional Customer Service, Customer Delight, First Impressions, and
Perception vs. Reality.
Unit II
Scanning Environmental and Cultural Influences: Environmental and Cultural Influences on
Customer Behaviour, creating, delivering and sustaining value
Unit III
Building Customer Relationship: Why do People do Business with you, Ways to Address Human
Needs, Building Relationships through Valuing the Customer, Building Rapport, Emotional Bank
Account, the Value Equation.
7
Unit IV
Empathy, Empathy vs. Sympathy, Problem Solving, Customer Interaction Cycle. Communication
Styles: Three Main Styles. (Aggressive, Passive and Assertive), Disagreement Process, Selective
1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company, New
Delhi 2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education 3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi
Note: Latest and additional good books may be suggested and added from time to time.
10
BVRM-105: PROJECT WORK
Max Marks: 100
Total Credits as per Qualification pack: 5
Objectives: 1. To learn students the practical tactics of retail business
2. RAS/NO 114 to process credit applications for purchases
3. RAS/NO 120 to keep store secure
4. RAS/NO to help maintain healthy and safety
5. RAS/NO 127 to provide specialist support to customers facilitating purchases
6. RAS/NO 128 to maximise sales of goods & services
7. RAS/NO 133 to organise the delivery of reliable service
Projects Based on Classification and Overview of Various Departments in Any Retail Set up,.
Fundamentals of Retailing Operations, Foot falls, Conversion Rate, Basket size, Calculation of
sales, Margins, Break-even point of a Retail business, Pre opening set up of a retail business,
Divisions of organised Retail, Negotiations.
Foot falls: Location, Advertising, Brand, past experience
Conversion Rate: Right category, Right Brand, Right Price, Right quantity
Basket size: Fill Rate, Store arrangement, Discount, Up selling, Tagging, Customer Care, Plano
This module explains the different operating processes and their significance in running retail
operations smoothly. It also helps develop necessary skills for planning, monitoring and
controlling merchandise in a retail store.
Area of Study
• Managing Retail Operations • What are Store Operations • Productivity & Operating Efficiency • Most Common Mistakes of Retailers • Controls Essential for successful operations • Measuring Performance • Stock Turn • Franchising • Store Appearance & House Keeping • Functions of a Store Manager • Promotion, Planning and Execution Retail Operations Suggested Instructional Methodology Store visits have to be organized to get them acquainted them with day to day operations of a
store
SUGGESTED READINGS:
1. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company, New
Delhi 2. Barry Berman, Joel R. Evans, Retail Management, Pearson Education 3. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi
Note: Latest and additional good books may be suggested and added from time to time.
18
BVRM -201: BUSINESS COMMUNICATION
External Marks: 60
Internal Marks: 40
Time: 3 hours
Total Credits as per Qualification pack: 5
Note: Examiner will be required to set NINE questions in all. Question Number 1 will consist of
total 10 parts (short-answer type questions) covering the entire syllabus and will carry 20 marks.
In addition to the compulsory question there will be four units i.e. Unit-I to Unit-IV. Examiner
will set two questions from each Unit of the syllabus and each question will carry 10 marks.
Student will be required to attempt FIVE questions in all. Question Number 1 will be compulsory.
In addition to compulsory question, student will have to attempt four more questions selecting one
question from each Unit.
Objective: 1.After the Successful Completion of the Course the student must be able to
Communicate Clearly in the day-to-day Business World
2. RAS/NO145 communicate effectively with stakeholders
3. RAS/NO 142 Provide leadership for your team
4. RAS/NO 143 Build and manage store team
5. RAS/NO 131 Allocate and check work in your team
6. RAS/NO 137 to work effectively in your team
7. RAS/NO 138 to work effectively in your organisation
8. RAS/NO 144 Develop individual retail service opportunity
Unit I
Business Communication: Meaning, Importance of Effective Business Communication, Modern
Communication Methods, Role of Communication Skill in Business, Barriers of
Communications & their Remediation.
Unit II
Communication Skills: Listening Skills, Cognitive Process of Listening, Barriers to Listening,
Reading Skills, Speaking Skills, Public Speaking, Voice Modulation and Body Language.
Unit III
Trade Enquiries: Orders and their Execution, Credit and Status Enquiries, Employment letters,
Writing Memo and Notice, Complaints and Adjustments, Collection Letters, Sales Letters and
Circular Letters.
Unit IV
Business Reports: Purpose and Types, Framework of Business Report, Presentation of Business
Report, Brouchers, Issuing Notice and Agenda of Meeting and Recording of Minutes of Meeting,
SUGGESTED READINGS:
19
1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Ch and & Sons,New
Delhi, 2006.
2. Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New Delhi,
2003.
3. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing Company,
2003.
Note: Latest and additional good books may be suggested and added from time to time
20
BVRM -202: BASIC MATHS AND STATISTICS
External Marks: 60
Internal Marks: 40
Time: 3 hours
Total Credits as per Qualification pack: 5
Note: Examiner will be required to set NINE questions in all. Question Number 1 will consist of
total 10 parts (short-answer type questions) covering the entire syllabus and will carry 20 marks.
In addition to the compulsory question there will be four units i.e. Unit-I to Unit-IV. Examiner
will set two questions from each Unit of the syllabus and each question will carry 10 marks.
Student will be required to attempt FIVE questions in all. Question Number 1 will be compulsory.
In addition to compulsory question, student will have to attempt four more questions selecting one
question from each Unit.
Objectives: 1.After learning the contents of this paper, student should be able to perform
mathematical, logical calculations required for decision making in day today retail business.
2. RAS/NO 141 Monitor and manage store performance
Unit I
Profit and Loss: Cost Price, Selling Price, Marked Price, Loss, Trade Discount and Cash
Discount, Commission, Brokerage, Problems on these topics Interest: Concept of Present Value,
Simple Interest, Compound Interest, Amount at the End of Period, Equated Monthly Instalment
(EMI) by Reducing and Flat Interest System, Problems
Unit II
Statistics: Meaning, Evolution, Scope, Limitations and Applications, Diagrammatic and graphical
presentation of data, Measures of Central Tendency and Dispersion.
Unit III
Correlation: Meaning, Types, Karl Pearson coefficient of correlation, Rank Correlation, con
current deviation method
Linear Programming Problems: Graph of linear Equation, Graph of linear Inequality, Formulation
of LPP, Solution by Graphical Method
UNIT IV
Index Number and Their uses in Business: Construction of Simple and Weighed Price, Quantity
and Value Index Numbers, Test for an Ideal Index Number. Time series: components and secular
trends.
SUGGESTED READINGS:
1. Gupta, S.P. & M.P. Gupta, Business Statistics
2. Gupta, C.B., An Introduction to Statistical Methods
3. Gupta, B.N., An Introduction to Modern Statistics
Organising buyer behaviour: Key psychological process, Motivation, Consumer Attitude and
Attitude Change
30
Unit IV
Consumer Buying Decision Process - Problem Recognition, Situation Influence, Post Purchase
Action.
SUGGESTED READINGS:
1. Consumer Behavior: Solomon, Michael R
2. Consumer Behavior: Evans, Martin, Jamal, Ahmad
3. Marketing Management : Philip Kotler
4. Consumer Behavior: Satish K Batra & S H H Kajmi
Note: Latest and additional good books may be suggested and added from time to time.
31
211- PROJECT WORK
Max. Marks: 100
Total Credits as per Qualification pack: 5
Overview of Various Departments in any retail setup – Repeat
Front Operations: II
Garments / Foot wears / Sports Wear Section: Store layout Planogram, Assets in any store,
Team hierarchy, Roles of Various team members Sample KRA of few members,
Purchases from Fairs/Ready stock, Goods receiving Process from warehouse
,Reconciliation of goods electronic ,Display and Visual Merchandising, Schemes and its
designing ,Daily Check chart ,Opening and Closing processes of Stores, HR Functions ,House
Keeping Role, Security Function, Anti Pilferage systems
32
BVRM -212: STORE OPERATIONS-II
Max. Marks: 100
Total Credits as per Qualification pack: 5
PRACTICAL TRAINING
This module explains the different operating processes and their significance in running retail
operations smoothly. It also helps develop necessary skills for planning, monitoring and
controlling merchandise in a retail store.
Area of Study
• Managing Retail Operations • What are Store Operations • Productivity & Operating Efficiency • Most Common Mistakes of Retailers • Controls Essential for successful operations • Measuring Performance • Stock Turn • Franchising • Store Appearance & House Keeping • Functions of a Store Manager • Promotion, Planning and Execution Retail Operations Suggested Instructional Methodology Store visits have to be organized to get them acquainted them with day to day operations of a
store
SUGGESTED READINGS:
4. Swapna Pradhan, Retailing Management, Tata Mc Graw Hill Publishing Company, New
Delhi 5. Barry Berman, Joel R. Evans, Retail Management, Pearson Education 6. A. J. Lamba, The Art of Retailing, Tata McGraw Hill Publishing Co. Ltd. New Delhi
Note: Latest and additional good books may be suggested and added from time to time.
33
BVRM-301: PERSONALITY AND SOFT SKILLS DEVELOPMENT
External Marks: 60
Internal Marks: 40
Time: 3 hours
Total Credits as per Qualification pack: 5
Note: Examiner will be required to set NINE questions in all. Question Number 1 will consist of
total 10 parts (short-answer type questions) covering the entire syllabus and will carry 20 marks.
In addition to the compulsory question there will be four units i.e. Unit-I to Unit-IV. Examiner
will set two questions from each Unit of the syllabus and each question will carry 10 marks.
Student will be required to attempt FIVE questions in all. Question Number 1 will be compulsory.
In addition to compulsory question, student will have to attempt four more questions selecting one
question from each Unit.
Objective: 1.After completion of the course students will be familiar with
different aspects of personality and role of soft skills in personality
development.
2. RAS/ NO126 To help customers choose right products
3. RAS/ NO130 To create a positive image of self and organisation
in the customers mind
4. RAS/ NO132 To resolve customer concerns
5. RAS/ NO134 To improve customer relationship
6. RAS/NO 137 To work effectively in your team
7. RAS/NO 138 To work effectively in your organisation
8. RAS/NO 125 to demonstrate products to customers .
9. RAS/NO 135 to monitor and solve service problems
10.RAS/NO 127 to provide specialist support to customers
facilitating purchases
11. RAS/NO 133 to organise the delivery of reliable service
12. RAS/NO 129 to provide personalised sales & post- sales
service support
13. RAS/NO 140 to establish and satisfy customer needs
14. RAS/NO 144 To develop individual retail service opportunities
15. RAS/NO 145 communicate effectively with stake holders
UNIT-I
Introduction: Concept of Personality, Personality Consciousness, Personality Patterns, personality