10.11.200 6 Malli kalvopohjasta 1 Bachelor of Hospitality Management at work ch: Kristiina Adamsson, Petteri Ohtonen, Emmi Lehtinen ja Jukka Väyrynen. Drawings: Jukka Fordell. Translation to English: Violeta Salonen Bachelor of Hospitality Management (UAS) and (Higher UAS) graduates nationwide wage and employment survey 2005, 2011 and 2016
57
Embed
Bachelor of hospitality management at work 2005, 2011 and 2016
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
10.11.2006Malli kalvopohjasta1
Bachelor of Hospitality Management at work
Research: Kristiina Adamsson, Petteri Ohtonen, Emmi Lehtinen ja Jukka Väyrynen. Drawings: Jukka Fordell. Translation to English: Violeta Salonen
Bachelor of Hospitality Management (UAS) and (Higher UAS) graduates
nationwide wage and employment survey
2005, 2011 and 2016
1-2. How and why national studies were conducted?3. Who responded – respondents profile?4. Where and how Bachelors of Hospitality Management are working? What kind of jobs?5. Bachelor of Hospitality Management and Entrepreneurship6. Bachelor of Hospitality Management and salary7. Bachelor of Hospitality Management skills8. Recognition of qualifications and the respondents’ development thoughts9. Summary: typical Bachelor of Hospitality Management 201610. What do the results mean?
2
Contents
The research has been done three times by Haaga-Helia AMK and Haaga alumni in years 2005, 2011 and 2016
Studies have examined professional development of Bachelor of Hospitality graduates the employment situation jobs, job descriptions, and their roles pay and remuneration forms current and future skills needs
Survey done through questionnaires (electronic, paper), respondents about 850-1000 in the survey years 3
What graduates earn, in what positions they work
and what motivates them?
1. How nationwide studies were conducted?
Nationwide Bachelor of Hospitality research has not been completed, so Haaga-Helia AMK has carried out research since 2005
Real-time monitoring information necessary for the development of Bachelor of Hospitality education and hospitality lobbying. In addition, the results are used to evaluate the effectiveness and changes in working life of Bachelor of Hospitality
The results of this study are useful for graduates and current students studying our degree, companies and employers.
4
2. Why research Bachelor of Hospitality?
30.9.2016Restonomien palkka- ja työllisyystutkimus 2016
5
2016 2011 2005Time of data collection April-May June-August June-August
Target group 2000-2016 graduates
1994-2011 graduates
1994-2005 graduates
Graduates information Permission research given by UAS
Permission research given by UAS
Permission research given by UAS
Graduates source address Population register center
Population register center
Population register center
Number of surveys sent 13 056 5300 4200Number of respondents 858 1060 1042
Return % 15% 20% 25%Number of research permits gives by AMK
13 pcs 4 pcs 9 pcs
Data collection method Electronic questionnaire
Paper and electronice questionnaire
Paper questionnaire
Analysis tool Excel, Webropol, Tagul and Infogr
Excel Excel
2016, 2011 and 2005 implementations
6
Implementation of the 2016 surveyTime of data collection:April-May
Target group:2000-2016 graduates
Graduates info:Permission research given by UAS
Graduates source address:Population register center
Questionnaires sent:
5300 pcs
Respondents:
858 pcs
Number of researchpermits gives by AMK
Data Collectionmethod:Electronic questionnaire
Analysis tool:
Excel & Webropol
13 pcs
Respondents rate:
7
Comparability and reliability of the various studies over the years
The results for 2005 and 2011 are very comparable (respondents have the same type of demographic and the main data collection tool was paper-based postal survey).
In 2016 the comparability with previous years has indicative differences in the data collection and electronic research data structure. Some points apply only to the 2016 results.
• Reliability: The 1000 single person sample survey margin of error is maximum +/- 3 percentage points in either direction, depending on the response rate.
3.Who answered – respondents profiles
10.11.20068
9
Gender
woman
man
Age
Under 30 y.o.
31 – 40 y.o
41 – 50 y.o.
51 – 60 y.o.
61 y.o. +
Work experience length
Under 4 years
4-10 years
10-20 years
Over 20 years
0% 20% 40% 60% 80% 100%
83%
17%
36%
39%
14%
10%
2%
28%
33%
25%
14%
82%
18%
40%
37%
16%
6%
1%
79%
21%
54%
28%
14%
4%
0%
200520112016
Gender, age, work experience in years
Year 2016
Age:30-40 year
olds
Age:Under 30 year olds
10
Lower BoH (aprox=840)
2016-2015
2014-2010
2009-2005
2004-2000
Higher BoH (aprox=84)
2016-2015
2014-2010
2009-2005
2004-2000
0% 20% 40% 60%
10%
40%
30%
19%
24%
48%
23%
6%
Graduation year 2016
Under 2 years
2-3,0 years
3,1-4 years
Over 4 years
0% 20% 40% 60%
25%
42%
22%
11%
3%
23%
55%
19%
Study length 2016
Lower BoH Higher BoH
Graduation year and the duration of their studies 2016
11
Haaga-Helia UAS (capital region)
Jyväskylä UAS
Mikkeli UAS
Tampere UAS
Savonia UAS
Lahti UAS
Rovaniemi UAS
Northern Karelia UAS
Pirkanmaa UAS
Satakunnan UAS
Seinäjoki UAS
Laurea UAS (capital region)
Kajaani UAS
Turku UAS
Novia UAS
0% 20% 40% 60%28%
12%
9%
8%
7%
7%
5%
5%
3%
3%
3%
3%
2%
1%
1%
47%
2%
17%
0%
1%
0%
0%
0%
0%
25%
4%
1%
42%
20%
0%
7%
2%
10%
8%
3%
4%
0%
0%
0%
2005 2011
2016
In 2016, the respondent most often studied their degrees in:
Respondents per UAS
JyväskyläSavonlinna
Mikkeli
Lahti
Helsinki
Tampere
12
day study
evening study, blended learning
continuing education
other type
0% 20% 40% 60% 80% 100%
73%
24%
2%
1%
72%
25%
1%
1%
77%
3%
21%
1%
How did you study to become BoH?
2005
2011
2016
Year 2016
Day student shares have
remained the same in
different years
Study type
Studied full-time day studies
13
Tourism (Finnish speaking)
Service Management (Finnish speaking)
Hotel and Restaurant Management (Finnish)
Tourism Management (Finnish speaking)
Hotel, Restaurant and Tourism Management (Finnish)
Hospitality Management Master of Business Administration (Finnish)
Hotel and Restaurant Sector (chef) (Finnish)
degree programme in hotel, restaurant and tourism management (English)
utbildningsprogrammet för turism (Swedish)
degree programme in facility management
Tourism (Master Degree)
0% 10% 20% 30%28%
22%
16%
7%
6%
5%
2%
2%
2%
1%
1%
13%
27%
25%
12%
9%
4%
1%
3%
0%
0%
1%
19%
26%
23%
10%
3%
In which Hospitality Management DegreeProgramme did you study?
200520112016
Respondents education by
program
14
Breakdown of Hospitality Management graduates upto 2016 according to the Finnish Population
Register Center
• Between years 2000-2015 15 096 students graduated from Hospitality Management
• 3% of the
graduates,from all years combined, are living abroad
• 85% are women and 15% men
Graduates home municipalities
15
4. Where and how Bachelors of Hospitality Management are working? What kind of
tasks?
16
Restaurant industry (bars, cafes, restaurants, catering, etc.)
Hospitality (hotels, other accommodation)
Education and training
Food service industry (eg. Large kitchen)
Trade field
Transport, Transportation, Logistics
Sales, Marketing, Communications
Cleaning and real estate services
Trade fair, congress and conference services
Arts, entertainment, recreation
Services for business
Health and Social Services
Industrial Field
Tourism Public Sector
Event Organizer Services
Wellness services (e.g. Spas, etc.)
Information, communication
Other under 2%
0% 10% 20% 30%24%
16%
13%
11%
9%
7%7%
5%
4%
3%
3%
3%3%
3%
2%
2%
2%
Bachelor of Hospitality employers'
sectors in 2016
The most common: catering, accommodation, teaching and
education, as well as food service and trade sector
17
In which other sectors Bachelors of Hospitality Management are finding employment? Examples
Finance and insurance
Car dealers
TechnologyOrganizations, politics, government deparment
Interpreting services
Military
Church, congregation Library sectorEntrepreneurship and
industrial services
Energy sector
Media
Real estate
Shipping services
Food industry
18
1 - 4 people
5-9
10-29
30 - 49
50 – 249
250 – 499
500 – 999
1000 or more
0% 10% 20% 30% 40%3%
5%
9%
6%
19%
11%
11%
30%
4%
4%
11%
5%
19%
14%
11%
32%
5%
6%
11%
7%
20%
11%
10%
31%
200520112016
Respondent’s employees
number of staff
1/3 of Hospitality
Management graduates
work in companies
with more than 1,000
employees
19
How long do graduate’s stay at their job?
Under 1 year
1-3 -years
4-10 -years
Over 10 years
0% 10% 20% 30% 40%
20%
32%
32%
15%
20%
31%
38%
11%
What is the current duration of employment?
2011
2016
Year 2016
The average time spent in an employment relationship
4y 6m
20
working for somebody else in full time position
working for somebody else in part-time position
working for somebody else in temporary full time position
maternity, paternity, or parental leave
unemployed
studying
entrepreneur
working as free lance/outsourced
0% 20% 40% 60% 80%
62%
9%
9%
6%
5%
4%
1%
1%
68%
6%
9%
6%
2%
2%
3%
1%
63%
5%
15%
7%
2%
2%
3%
1%
200520112016
Work situations for Bachelor of Hospitality Management graduates.
Year 2016
Working for somebody else in full time position
lack of full time employment
studying at the same time
suits me to work less/I desire to work less
children or relatives will
health reasons
other reasons
0% 20% 40% 60%
56%
24%
13%
11%
2%
11%
Reasons for being in part-time employment?Reasons for
working part –time in 2016
Other causes were e.g. student or child-care
leave, entrepreneurship, and the lay-
off
22
yes
no
Number of subordinates?
1 - 4 people
5 - 9 people
10 - 20 people
21 - 30 people
31 - 40 people
41 - 50 people
51 - 100 people
101 or more
0% 20% 40% 60% 80%32%
68%
22%
30%
23%
8%
3%
3%
4%
4%
37%
63%
29%
23%
24%
8%
3%
3%
6%
4%
42%
58%
32%
25%
19%
8%
3%
3%
7%
3%
200520112016
Do Bachelors of Hospitality graduates have subordinates in ther current work?
Every third BHM had subordinates
in 2016. The proportion
dropped since 2005
12 percentage points.
23
in the time of graduation I was already in full time employment
absorptive capacity, endurance, and concentration under stress,
49
3. Bachelor of Hospitality Management expertise• Customer Service Skills, as well as interaction and communication skills, language skills• Human resource management, especially in coaching leadership skills :
Know your skills and social intelligence: sensitivity, humanity, the situation sensitivity, empathy, presenceMotivation and encouragement Delegation of work and responsibility
• System expertiseComputer skills: cash, booking, ordering and inventory management systems and, in particular Excel spreadsheet skills
• In the field of legislation: knowledge of laws: laws, statutes, regulations, administrative rules (in particular, employment law, contract law etc.)
• Concrete manual skills and product knowledge• Business-know-how• In addition, others mentioned were pedagogical expertise, guidance and coaching
Most important compteneces in 2016 (aprox.=704)
50
BEST ESTIMATES GIVEN BY BACHELORS OF HOSPITALITY MANAGEMENT
service skills, language skills, communication andinteraction skills, business skills,
self-management and development as well asinternational and cultural competence.
CRITICAL ESTIMATES GIVENDesign, aesthetics, service design expertise,purchasing- and logistics know-how andsecurity expertise.
Professional development during work life(aprox.=853, 2016)
51
8. Bachelor of Hospitality Management awareness and
development ideas
Bachelor or Hospitality Management Degree is known in working life at the moment very or fairly-well according to
49% of the respondents. Bachelor of Hospitality Management (Master’s Degree) - brand awareness is
clearly weaker, very or fairly well known in employment, according to 17% of respondents.
What is more to BoHM? (aprox=456,2016)
”Hospitality Management Degree should add virtual and hands-on instruction, internationalization and make even more closely
with the world of work in the field.
53
Bachelor of Hospitality Management and working life 2026 (aprox=456, 2016)
” Unique, customer service, and emphasis on the importance of client
encountering.”
” Management is based on
knowledge, trust and
appreciation.”
” Some of the tasks are
automated.”
” Micro-entrepreneurship
is increasing.”
” Work is moving, multi-dimensional. The
biggest challenges relate to the sense of information security and community work
community.”
” An unbiased is an important factor.”
” High-speed variability and decision-making
responsibility and safety.”
”Various service functions are merging.”
In the future there is a need for more flexibility and agility, enthusiasm, anticipation skills, customer literacy, digital service and experience the world as well as the overall management and motivational skills and remote management.
54
9. Summary of the 2016 surveyTypical Bachelor of HospitalityAccording to findings in 2016
Studying full time (day)
Most often study their degrees in:
JyväskyläSavonlinna
Mikkeli
Lahti
Helsinki
TampereSTU
DY
ING
According to Population Register center about 30% of residents come from Southern Finland
50% were in full time employment before graduation.Half graduate within 3-4 years
Masters in often completed in 2-3 years. ¼ completes it in less than 2 years
1/3 wants to continue working for the same employer in next 5 years
36% considers possibility to become entrepreneur
90% of respondents did not work abroad after graduation, but every fourth keeps it as possibility for career advancement
FUTU
RE
AN
D K
NO
W-H
OW
About half were satisfied with wages
Gross monthly earnings for regular working hours 2877 €, 2600 € is medianR
EM
UN
ER
ATIO
N
Bachelor of Hospitality Management degree provides the best service, communication, and interaction skills and business know-how
In the future need for more flexibility and agility, enthusiasm, anticipation skills, customer literacy, digital services and experience to manage the whole world, as well as expertise in motivating and individual leadership know-how
THE
EM
PLO
YM
EN
T S
ITU
ATIO
N
Most common employment sectors were restaurant, accommodation, education and training sectors as well as food service and trade sector
30-40 years old
Under 30 years old
67% did not fall within the scope of the incentive pay system
60% did over time of which 75% didn’t receive monetary compensation
89% doesn’t have secondary income
of the respondents were woman
83%
Worked in the capital's metropolitan area in economic sector
From one work to another on a permanent full-time employment
Works in private sector
Were subordinates
The median duration of the current main occupation of the employment relationship
5% unemployed and 4% studying
Have not been unemployed or laid off during the past year
4y 6m
55
10. What do the results mean?• Bachelor of Hospitality Management are employed quite well despite the
economic situation (Finland medium, Statistics Finland 2016).
• Only 9% of Hospitality Managers are in fixed-term employment in 2016 (fixed-term employment in Finland for about 12-18% of employment relationships, Findicator 2016).
• According to the study in 2016, 85% of the respondents got into employment immediately after graduation or the year after completion of the Bachelor of Hospitality Management Degree Programme (the corresponding figure for all Finnish UAS's 80%, the Board of Education 2014).
• According to the study men and women pay is clearly different, with favour for men.
The research report is published in the autumn of 2016 the Haaga-Helia University of Applied Sciences publication. Results give wider picture and perspective.
56
10. What the results mean?• It seems that the development of Bachelor of earned income has not kept
quite general wage increase in speed, according to the results in 2016 study. (Wage and salary earners had a median income 2015 2963 € in Finland According to Statistics Finland. According to the research median income was € 2600 in 2011 and 2016.) This will, however, take into account the fact that median salary is the regular average earnings excluding bonus and overtime pay.
• Year 2016 results was a large variation in respect of pay: 30% of respondents earning more than € 3001 and 18% less than € 2000. However, the majority of respondents (38%) earned 2001-3000 euros, which holds the average value of less than EUR 3000.
• About half of the Bachelor of Hospitality Management were dissatisfied with their wages for all survey years. Wishful pay was almost 400 € / month more of 2016 according to the results. In general, women (80% of respondents) are less satisfied with their pay than men (three decades of working conditions in 2008.)
The research report is published in the autumn of 2016 the Haaga-Helia University of Applied Sciences publication. Results give wider picture and perspective.