Bachelor of Commerce EVENT MANAGEMENT · concepts of business management, management principles, related processes, the functional areas of management, the ... event management context,

EVENT MANAGEMENT

Bachelor of Commerce

SAQA ID: 99647 | NQF Level: 7 Credits: 380 | Duration: 3 Years

COMMERCE & MANAGEMENT

FACULTY OF

PRESTIGE ACADEMY

Welcome to

Proudly part of STADIO

REASONSto make Prestige Academy your home

www.prestigeacademy.co.za

Are you ready to change yours?

• Credible, affordable & recognised qualifications• Great access pathways, e.g. Higher Certificate to a Diploma or Degree• Quality vocational education; preparing students for the workplace• The omnipresence of academics & industry-experienced lecturers – keeping skills current & trending• Instructor-led contact lecturing in a smaller classroom environment• Comprehensive quality assurance, review & improvement processes in place• Compulsory experiential, work-based or work-integrated learning (work experience) improving employability• Central & accessible location• Dynamic, multicultural study environment ensuring quality education, support & enrichment beyond module teaching through: - support services to students such as accommodating special learning needs, counselling related to learning styles & remedial tuition for at-risk students - Strong Student Representative Body – vibrant social life - Solid emphasis on community engagement - Family value-driven culture• Hostel Accommodation for 50 students

We are persistent in our pursuit for excellence and have been changing lives for 26 years.

DISCLAIMER: Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

PROGRAMME ACCREDITATIONWe comply with requirements for accreditation as a higher education institution, that includes quality assurance, quality promotion and ongoing quality improvement.

• Prestige Academy (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2009/HE07/005

• Prestige Academy (Pty) Ltd is accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE) to offer the Bachelor of Commerce in Event Management.

Accreditation status of the Bachelor of Commerce in Event Management:

The Bachelor of Commerce in Event Management is registered on the National Qualifications Framework (NQF) of the South African Qualifications Authority (SAQA), qualification ID 99647.

Admission requirements for the Bachelor of Commerce in Event Management:

• NSC or equivalent with a minimum 30-39% or better in the language of learning (English) • Minimum of 50-59% or better in four (4) 20 credit bearing subjects (excluding LO) OR• Relevant Higher Certificate on NQF level 5 or Diploma on NQF level 6

International student requirements:

International students must ensure that:• they have an equivalent qualification;• the equivalent qualification is recognised by SAQA; and that• they have a valid study VISA issued in the name of Prestige Academy that covers the duration of their

studies.

Bachelor of Commerce in Event Management | Faculty of Commerce and Management

The Student initially applies with Prestige Academy to study towards a specific qualification. Prestige Academy is currently in the process of a business transfer to become part of STADIO. This will result in the Student obtaining a STADIO qualification when the programme has been completed successfully.

ABOUT THIS PROGRAMMEThis is a qualification in its own right and can be classified as career or industry orientated. The qualification is aligned with the requirements for registration of qualifications specified in the NQF/HEQF.

The programme was designed to equip candidates with a sound knowledge base, theory and methodologies of learning in preparation for entry into the events industry. Since the qualification can be categorised as career-orientated the programme also involves the opportunity to master the ability to apply knowledge within workplace context, such as the planning, coordinating and staging of a variety of events for customers. The ideal candidate can be described as a student with an NSC qualification, or equivalent who wishes to acquire a formal qualification to enter the events industry.

Once qualified the graduate will be able to find employment as a professional event manager or coordinator at any organisation or company, or be employed by a company specialising in events such as sporting events, commercial events, private events, adventure (special tourism) events, etc. For those who do not prefer the traditional employment route, they will have adequate knowledge and skills to offer such services through a personal business venture. They may even become an events researcher.

The duration of the programme is three years of full-time study. The programme has clearly stipulated admission requirements, entry and exit points as well as standards of competence based on performance-based outcomes and associated assessment criteria.

CURRICULUM OUTLINE


1st YEAR• Financial Accounting• Entrepreneurship• Event Management (Event Practice; Planning & Staging)• Business Marketing• Fundamentals of Economics• Academic Literacy

2nd YEAR• Public Relations• Business Management• Event Management 2 (Event Safety & Risk Management/Event Impact Assessment)• Marketing Planning• Micro Economics• Macro Economics• Statistical Methods3rd YEAR

• Strategic Business Management• Research Methodology• Law in the Event Industry• Event Management 3 (Corporate Event Management; Adventure Programme Design/ Team Building)• Services Marketing• Work-Integrated Learning

MODULE DESCRIPTION

Event Management

Section A of this module will equip students with knowledge and skills on managing private events and wedding planning. The focus is on principles and procedures regarding actual wedding planning, covering aspects such as wedding programming, contingency plans, the key role players, the wedding ceremony, activities before and after the ceremony, and legal matters.

Section B of this module will equip students with knowledge of event planning and staging to establish a platform for event management practice. Specific attention is paid to the emergence and dynamics of the event industry, local and global trends, the event life cycle, principles and processes of event planning, and aspects of event programming including the vital requirements as well as monitoring and evaluation of the event program.

Financial Accounting

This module serves as an intermediate introduction to financial accounting. It provides the student with an orientation to core concepts, principles and processes, combined with the basic concepts and principles of financial accounting. In particular, attention is paid to the recording of transactions from source documents into subsidiary journals and the general ledger, reconciliations and financial reporting using financial statements, notes and adjustments.

Entrepreneurship

This module introduces students to the theoretical aspects of entrepreneurship creates a platform for more advanced studies in this field.

Students will explore the unique characteristics of the ‘Entrepreneur’ as an individual who seizes opportunities to develop new products and services which satisfy the multiple needs of consumers with limited resources. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. The differences between concepts such as: ‘entrepreneur’ and ‘entrepreneurship’; ‘creativity’ and ‘innovation’; ‘feasibility’ and ‘viability’, will also be explained with the aim to sensitise students for business opportunities even within existing and well established business environments. This module finally introduces the student to the requirements of a structured ‘mini-business plan.’ The role of women as emerging entrepreneurs is also highlighted, accompanied with base-line knowledge of the advantages and disadvantages of the existing legal business forms available to entrepreneurs in South Africa.


Fundamentals of Economics

The objective of this module is to introduce students to introductory concepts and practices in micro- and macroeconomics. Introduction to economics covers the basics of economics, economic systems and microeconomic theory. This module also covers the basics of macroeconomic theory, such as economic growth, unemployment, inflation, interest rates, the national budget and international trade.

No prior knowledge of Economics is necessary in order to successfully complete this subject. Students with prior knowledge of Economics or Business Economics may however have an initial advantage.

YEAR 1

Business Marketing

This module introduces students to the fundamental concepts and principles that underpin the marketing process. In particular, it gives a concise and contemporary overview of marketing, and examines the role and practice of marketing within the changing business environment, the marketing process, segmentation, targeting and positioning, and the extended marketing mix, as well as different marketing segments and contexts.

Statistical Methods (STM11)

It will develop the student’s thinking about statistics and create an understanding of its application in real work situations. This introduction to statistics aims to develop skills to recognise that all data contain levels of variation and choices, and the outcome of a situation is determined by the recognition of these choices and how our responses impact on business decisions. The student is furthermore introduced to the basic statistical application of Microsoft EXCEL in the application of statistical concepts.

The syllabus centres on the basic division of statistics namely descriptive and inductive statistics. Descriptive statistics implies the ability to assess the available or gathered data, order the data in a convenient and informative manner, graphically or numerically, extract information from the sample and present the data to enable business decisions. After data has been correctly gathered, arranged and presented, they can be further processed in order to interpret them and make deductions. Techniques to interpret data and make further deductions enable management to formulate decisions are called inductive statistics or statistical inference. Inferential statistics apply methods to draw conclusions or inferences about characteristics of the population, based on the sample data.


YEAR 2

Academic Literacy

Academic Literacy is of vital importance for students studying at a tertiary institution. This module will equip students with the necessary basic knowledge, understanding and skills that they should apply across all other modules during the completion and presentation of assignments. The content is structured around the following key themes: analyse an assignment topic, planning the first draft, using the correct vocabulary and tenses, formulating a paragraph, avoiding plagiarism, citing and referencing sources as well as correctly and professionally delivering a presentation.

Business Management

This module builds on Entrepreneurship in the 1st year of studies. This module introduces the student to the business world and key processes for effective business management. In particular, attention is paid to the underpinning theory and concepts of business management, management principles, related processes, the functional areas of management, the different functions of an organisation and contemporary management issues such as corporate social responsibility and pro-

Event Management 2

Section A of this module will equip the students with knowledge and skills related to the event management process and EMBOK in commercial events. As the EMBOK model is the backbone of event management, this concept offers the fundamental knowledge of managing commercial events. Supplementary to this, students will be introduced to the various types of commercial events including sport tourism events, exhibitions and trade shows, meetings, corporate events, and political events.

Section B of this module will equip students with knowledge of the functional area management of commercial events. Considering that all commercial events utilise these functional areas at various scales, the functional areas of each commercial event introduced in Section A will be discussed. Some of these functional areas include, but are not limited to sponsorship management, logistics management, environment design, stakeholder management, and compliance management.

Section C of this module will equip students with knowledge pertaining to the significance of event evaluation and event impact assessments. Sustainable event planning is crucial to the future of events. Students will discuss the environments commercial events impact, explore the principles of event impact assessment, and the knowledge management related to event assessment.


Macro Economics

This module builds on and integrates previous knowledge of Fundamentals of Economics.

The objective of this module is to further study practices in macroeconomics. The basics of macroeconomic analysis as well as the structure and operation of the economy is explained through the role of macroeconomic theory such as economic growth, unemployment, inflation, interest rates, the national budget, international trade and economic growth and business cycles.

Micro Economics

This module builds on and integrates previous knowledge of Fundamentals of Economics.

The objective of this module is to introduce students to various concepts and practices in micro-economics. The basics of microeconomic analysis as well as the structure and operation of the economy is explained through the role of microeconomic theory including the price mechanism, consumer and producer equilibrium, market structure models and the labour market.

Marketing Planning

This module equips the student with knowledge of contextual issues related to marketing planning. The student will develop an understanding of the complex and diverse environment of marketing by focusing on environment and competitive auditing, the barriers to marketing planning, the marketing role of a plan including product strategy, pricing strategy, distribution strategy, the communication strategy and the implementation and review of the marketing performance.

Public Relations

This module will equip students with knowledge and skills concerning public relations. Specific aspects that receive attention include key concepts and principles of public relations, requirements for the PR practitioner and public relations within an event management context, public relations in intercultural communication, public relations process, social skills and protocols in public relations, interpersonal relationships, corporate image and corporate identity, public relations issues and crisis management, corporate and social investment, as well as media relations.

YEAR 3Law in the Event IndustryLaw and ethics

This module explores the legal issues that permeate the events and tourism industry. In particular, it introduces students to the legal and regulatory framework that is necessary for effective operation within a number of industry sectors. Students will interpret and apply a range of regulations and legislation within the appropriate vocational context.

Event Management 3

Section A will cultivate a superior understanding of adventure program design and teambuilding facilitation and techniques. It commences with the philosophy of adventure programming, which includes the core principles of success and how these should be translated into the planning of an adventure experience.

Section B will develop a better understanding of teambuilding through adventure programs and activities. Students therefore will be required to demonstrate theoretical knowledge as well as the ability to apply knowledge in real life situations.


Research Methodology

This module serves as foundation to research activities at postgraduate level, with the emphasis on fundamental knowledge and conceptual understanding. In particular, the student will acquire knowledge of the principles, concepts and processes pertaining to scientific research, types of research, as well as common aspects in the execution of a research assignment, such as problem identification, motivation of the study, formulating a hypothesis, research aim and objectives, selecting suitable methods, planning and preparing the research action, as well as the gathering of data, and performing analysis and interpretation of results leading to a research report, both in written format and by way of a verbal presentation.

Strategic Business Management

The aim of this module is to develop and understanding of strategic business formulation, analysis, choice and the implementation structure. It equips the student with knowledge to apply and evaluate analytical tools in the development of strategic plans and strategies. An organisation needs a reference point for decision making, which can be provided by the strategy and the planning process involved in designing the strategy.

Services Marketing

The Service Marketing module will equip students with in-depth knowledge of key issues in service marketing, including the consumer decision-making process model in services marketing, service strategies and the assessing and improving service delivery. It will also develop the ability to integrate the knowledge previous acquired in a holistic manner.

Work-integrated Learning

Work-integrated learning offers a student a holistic approach to education by applying all module content (theoretical background) by means of integration into tasks being performed in the workplace. This will enable the student to develop the necessary skills required from the industry after graduating from the institution. WIL is reserved for students studying towards a degree on NQF level 7. During the period of doing WIL it will be expected of the student to be able to perform on higher order thinking levels where evaluation, analysis and synthesis of instances in the industry will be expected to take place. It will further be expected of the student to be able to, on the hand of high level documents from the company, make recommendations on improvements in certain departments/sections of the host company. WIL is not only restricted to practical application of knowledge in the workplace, but could also include work-simulated assignments.

HOW TO APPLY

UNDERSTAND STUDENT FINANCE

Follow these steps to start your education journey at Prestige Academy, proudly part of STADIO:

1. Choose your study career• Make sure that you meet the admission and/or additional admission requirements • Download the application form or apply online

2. Take Note of the following• our events calendar• closing date of applications & the special discount application dates

3. How is your application considered? • Complete & submit your application form together with the registration proof of payment.• The academic approval will take place according to the admission requirements for the specific programme you apply for.• Financial approval is based on your payment plan indicated in your application, together with the credit analysis to determine affordability for the programme you apply for.• Only signed & completed, application forms with all accompanying documentation & proof of payment for the application will be considered.

4. Acceptance• Congratulations! You have reached the step where you will be informed of your acceptance.

5. Student Number• Once you have received written approval, you will be issued with a unique student number. This student number must be used as a reference for all future payments and correspondence.

Unsure how you will pay for your studies & what financial support is on offer? Don’t worry! There are many financial support structures available.

Please contact us for our latest tuition and special fee structures or set up an appointment to discuss any issues of concern.

www.prestigeacademy.co.za*Please note that the details are correct at the time of publishing this prospectus. Please view our website for more & up-to-date information.

OPENDAYS

CONTACT US

WINTER WORKSHOP

CLOSING DATE

Saturday 9 May 2020 - 9:00 - 13:00Saturday 25 July 2020 - 9:00 - 13:00Book your place at our Open Day now onwww.prestigeacademy.co.za/opendays

Bellville Campus:Tel: +27 21 949 5036 | [email protected] Business Park, DJ Wood Street, Bellville

www.prestigeacademy.co.za

Centurion Campus:Tel: +27 12 683 9942 | [email protected] Bank Avenue, Centurion

30 June - 3 July 2020Experience life as a student for 4 days Apply online

30 November 2020

Bachelor of Commerce EVENT MANAGEMENT · concepts of business management, management principles, related processes, the functional areas of management, the ... event management context,

Documents