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John Paul II College of DavaoEcoland Drive, Matina, Davao CityTel No: 297-8755/299-3375

Toyworld E-commerce Website

Submitted toMrs. Hermilyn Mangmang

Submitted by:Roel P. Caedo

DateMay 25, 2014

TABLE OF CONTENTS

Part I E-COMMERCE RATIONALE1General Description1History and Background3Benefits of an Ecommerce Website5Part II WEBSITE DESIGN55Design of the Virtual Business55Project Methodology58Technology60Sytem Development Life Cycle60APPENDICES92Gantt Chart93Sourcecode119Screen shots119

PART IE-COMMERCE RATIONALE:

Toyworld is one of the emerging toy stores in the Philippines. As the country expands, new companies would enter the market place, which causes competition amongst these businesses, which compel businesses such as this one, to stay competitive to stay ahead of its rivals by the use of internet and technology to help maintain and expand their customer base.

An Ecommerce website offers several advantages to customers and companies including improvement of productivity, Customer satisfaction and general overall productivity. In order for Toyworld to rise above their competitors and have an increased competitive advantage, it is essential that this business incorporate Ecommerce functionalities into their website.

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GENERAL DESCRIPTION

Through this Ecommerce website, Toyworld offers online browsing of its products to its customers, providing them with toys and educational products that are just a click away. Toyworlds shoppers range from children to adults (parents) to grandparents and this business offers an all day, all night presentation online. Toyworld aims to improve the functionality of the services provided online.

HISTORY AND BACKGROUND

TOYWORLD, is an emerging chain of toy stores in the Philippines. Its first store was opened in 2001. The company started off small and at that time, had a staff of three persons. Primarily, the business started off with carrying just a couple brands for babies and toddlers. As business developed, the range of products grew and so too did their customer base. So much so that, there are three branches located nationwide and is still currently expanding.Mission Statement:We strive for excellence in everything that we do.Philosophy:Our products are not limited to children, but also to those adults who are still kids at heart. Children absorb more information when they are enjoying themselves, and so our strategy has been to choose products that are of the highest quality and value, so that it may be enjoyed by everyone. Only the best are employed at Toyworld and they include a mix of youth and experience. With a staff of over forty persons, who include, part-time students, who know all about fun, to well experienced mothers, who know what is best for their children. The staff is fully educated about each product, and all participate in numerous training sessions throughout the year.

At Toyworld, the first priority is always to ensure its customers are treated as family. Toyworlds customer service is all about sending you off satisfied so that you will come back and converse positive feedback about your experience along to others, who may then become valued customers.

BENEFITS OF AN ECOMMERCE WEBSITE TO TOYWORLD ARE:

Boosting Brands and Product AwarenessA web site containing your business means that there is a wider scope of consumers that can be attained. Toyworld will be able to assist in increasing your companys promotion of various products by reaching out to new business markets and showing your web site to them. This will give users access to the web site 24/7 conveniently and this would create word of mouth promotion of the store and the products that are offered.

Expanding Geographical ReachHaving an ecommerce business means that there are no limitations as to who and where the products can be sold to, as opposed to physical storefronts that are limited to the city/town they are situated. An ecommerce website would reach potential customers in any part of the country and even the whole world.

Creates New Relationship ProspectsInvesting in an Ecommerce website can lead to greater chances and would assist in establishing relationships with potential customers, potential business associates and even new product manufactures. Acquiring an online business means that it would be more accessible and reachable to users all over the world, which would make for greater opportunities and for products suppliers to request their products being added to your inventories, therefore increasing the range of products that are being offered. Other businesses may even approach an online business about becoming partners. All these things would not be possible in a local storefront.

Help in launching customer loyaltyThis will create an easier way for customers to buy items that the business is offering and also can leave reviews of the products and customer service, which would let the business know how the customer feels with respect to their store and also to attract new customers and already existing customers to come again, creating greater customer loyalty. Customers would now be able to view and get updates on their favorite brands or products and special discounts that apply and would be able to make a purchase anytime.

Allowance for simple delivery of informationIt is simpler for a business to advertise its products through their online store or an online brochure. Customers will have direct access to the product information, company information, special discounts, promotions and much more. This will not only be beneficial to the customers, but also to the store owner, as it is easier to update a website about new products and special prices and then update it when the time comes, than to have to manually display it in the store.

Potential to increase company ProfitsCreating an online version of the business is a great way to enhance sales and potential profits. This gives the business a better chance of increasing sales and profits, and since this is the main livelihood of the business, it makes sense to invest in an ecommerce site that would give way to more sales, profits and bigger opportunities.

PART II

WEBSITE DESIGN

Design of the Virtual Business

Toyworld is one of the emerging toy stores in the Philippines. The main product line of Toyworld is specifically, as its name suggests toys. It is a fairly open market to all ages of customers, since the various products appeal to children and adults of all ages. The market for toys is also a low risk market not only because of the constant need for new and improved toys, but especially around the Christmas period where the company is at its peak period.

Points for Consideration:1) Product SourceIt must be noted that the company is a retail distributor of toys, and do not manufacture these toys. The brands of toys are foreign based are mostly comes from the United States. Hence, the products would not be produced by the same people who maintain the web site.2) Target AudienceThe target audience for the website is:a) Adults The main decision makers and purchasers mainly come down to the parents, grandparents etc. in what they want their children exposed to. Although children may use the website, for purchasing it is the responsibility of the adults. For instance, baby items would be purchased by the adults. The website needs to bring a perspective to the adults to instill in their minds that what they need, whether it be baby items, gifts for children, young adults etc, the company has it, and it can be view on the website.b) Children Early teens are also the target audience. As technology and e-commerce expands, the younger generations are the ones being kept in the know. In terms of playstations, remote controlled products, collectibles etc, this would mostly appeal to these young adults. The website, especially for this segment, needs to show that there is a vast variety of products, and that they can view each category.3) Product DeliveryProducts purchased on the site can either be picked up in store, or by request for home delivery.4) Payment TypePayment can be made using PayPal. This will ensure the safety of customers and offer a secure online shopping experience.8) Additional FacilitiesA functional Contact Us form in the website that would send an e-mail to the concerned for them to be able to address concerns sent by the customers.PROJECT METHODOLOGY

A traditional approach was used in the development of the website that involves a series of consecutive stages in the project management process. It followed a step-by-step sequence to design, develop and deliver the actual website. It entailed an achieved succession in the implementation process and provided the benefits of milestone-based planning and team building. This methodology type is called Waterfall one portion of work follows after another in linear sequence.

The following stages are included in the project management:Initiation (requirements specification)Planning and designExecution (construction and coding)Control and integrationValidation (testing and debugging)Closure (installation and maintenance)

TECHNOLOGY

PHP MySQL was utilized in the development of the website; the use of cutting edge technology is a must to be able to cope up with the current demand in the use of the ever evolving World Wide Web.

PHP MySQL programming is a combination of the PHP language and MySQL. PHP is a programming language that enables the web developers in producing contents that supports databases. The database servers supported are MySQL, Informix and Solid. MySQL is a database management system interacting with SQL language that ensures excellent editing, accessing and processing of the database.

Programming in PHP MySQL is highly compatible with every operating system such as Apache, IIS and others. PHP MySQL technology offers support for popular databases like Informix, Oracle, Sybase, etc. Maintaining a PHP MySQL based website is cheaper compared to the other technologies based websites.The reliability, speed and performance aspects in case of programming in PHP MySQL language is of superior level. Linux, UNIX and Windows are the platforms used in case of PHP MySQL programming. Websites having extraordinary performing ability and reliability appeal the customers on a large scale. Using PHP MySQL technology for the web development purpose ensures successful websites. The users visiting your PHP MySQL based website can easily access the website which later results in the rise of business.

The perfect combination of PHP and MySQL technology provides the fastest and economical web development solutions for dynamic web application development. PHP scripting language can be embedded in the HTML code whereas MySQL is a popular database that connects to various other databases like Oracle, SQL Server for creating web applications such as content management systems, ecommerce applications, online shopping carts, etc.

PHP MySQL technologies ensure a safe and secure website with excellent contents on various services. PHP MySQL is used for quick and affordable websites that are complex and interactive. Using PHP MySQL, which is an open source technology, will benefit in various advantages without any change in quality. The website is incorporated with the latest and demanded features as with of websites existing in the industry.

SYSTEM DEVELOPMENT LIFE CYCLE PHASES

Feasibility analysis

Includes analysis of project requirements in terms of input data and desired output, processing required to transform input into output, cost-benefit analysis, and schedule of the project.

Requirement analysis and specificationIncludes gathering, analyzing, validating, and specifying requirements.

DesignIncludes translation of the requirements into a logical structure that can be implemented in a programming language.

CodingIncludes implementation of the design specified in the design into executable programming language code. The output of the coding phase is the source code for the software that acts as input to the testing and maintenance phase.

TestingIncludes detection of errors in the software. The testing process starts with a test plan that recognizes test-related activities, such as test case generation, testing criteria, and resource allocation for testing. The code is tested and mapped against the design document created in the design phase. The output of the testing phase is a test report containing errors that occurred while testing the application.

MaintenanceIncludes implementation of changes that software might undergo over a period of time, or implementation of new requirements after the software is deployed at the customer location. The maintenance phase also includes handling the residual errors that may exist in the software even after the testing phase.

APPENDIX AGANTT CHART

APPENDIX B

SOURCECODES

Index.php

function addtocart(pid){document.form1.productid.value=pid;document.form1.command.value='add';document.form1.submit();}

.info {float: left;margin: 0px;width: 180px;padding-left:1.2em;} li.name{padding:0px;margin:0px;color:brown;}.info img{margin-top:1em;}

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