PowerPoint Presentation
Company name: BabyKickTeam members:Yunpu Li, Lukas Zhao, Justin
Cruz, Zhiyi ChenTrack Designation: Healthcare Track + general
trackInnovative App trackA Wearable Device for Pregnant
Womenpassive fetal movement detection | real-time visualization |
establishing histogramTo enjoy the animations in this presentation,
please play the slide show
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A mothers wishEvery pregnant woman wants to know all the
timethat the baby is well
Babys kicking reassure the mother and brings her closer to the
babyProblem: ultrasonic technology based devices are NOT safe for
all-time use, and require specialists
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Meet BabyKickA belly band with a sensor matrix + a mobile
appSAFE! for all-time usePassive sensing technology, without ANY
harmful energy inputTracking babys healthEstablish fetal movement
histogram + anomaly alertFUNReal-time visualization + rich social
media features
Using passive sensing technology, the belly band detects
pressure signals from the fetal moment without any harmful input.
Therefore it is completely safe for all-time use.3
The babys movement is then simulatedThe mechanical features of
the detected motions will be analyzed by the microprocessor and the
powerful CPU of modern smart devicesAnalyzing and processing
detected motionsBaby makes a movePassive detectionProcessing
dataSimulation animationHow it works
Kick?Punch?Headbutt?
Safe!int BabyKick::Algorithm(SignalDetected){ //Fast, accurate,
smart! Real signal and background noise separation;} //Mathematical
modeling and data analysis
Photoinside our working prototype generation-1
The detected motions will be analyzed and processed, and the
babys position and the movement can be simulated. 4
Anomaly alertEspecially beneficial to high-risk pregnancies
When the baby is not feeling well, the movement rate changes
dramatically. Sometime it takes the mother several days to notice.
But BabyKick will catch the anomaly quickly and alert the mother so
she doesnt miss the best opportunity to see the doctor.
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Real-time visualizationRich social media features
The mother will be able to see how the baby just made a move,
and she can share the clip with family and friends.
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Financial need (April, 2015 to December, 2015)R&D 2nd
MVP$12,000IP and legal services$6,000Marketing and
Beta-test$15,000Total$33,0004 million newborns every year in the
US83% of women are strongly interested in our invention*
11th monthTeam milestones achieved:Working prototype hardware
gen-1Software: working data analysis moduleAPP gen-1(* interviewed
100 men and 100 women, randomized sampling)
Financial Plans (next 3 years)
Revenue201620172018Total Revenue $ 560,000 100% $ 840,000 100% $
1,260,000 100%Cost of Goods SoldTotal Cost of Goods Sold 144,000
26% 216,000 26% 324,000 26%Gross Margin 416,000 74% 624,000 74%
936,000 74%Payroll 73,139 82,026 90,794 Operating
ExpensesAdvertising 84,000 86,520 89,116 Office Expense 2,400 2,424
2,448 Research & Development 36,000 37,800 39,690 Travel, Meals
and Entertainment 4,000 4,040 4,080 Miscellaneous 5,000 5,050 5,101
Total Operating Expenses $ 296,400 53% $ 306,884 37% $ 317,771
25%Income (Before Other Expenses) $ 46,461 8% $ 235,090 28% $
527,435 42%Other ExpensesAmortized Start-up Expenses 43,500 43,500
43,500 Depreciation 1,529 1,529 1,529 InterestTotal Other Expenses
$ 46,518 8% $ 47,082 6% $ 47,082 4%Net Income Before Income Tax $
(58) $ 188,008 $ 480,353 Income Tax $ 8,688 $ 46,302 $ 104,771 Net
Income/Loss $ (8,746)-2% $ 141,706 17% $ 375,582 30%
Angels or VCs: $100Kbulk of current financing
1st year sell 4000 pieces (0.2% of the market)
Annual growth 30%
Spend 12% on sales & marketing
Spending on R&DBabyKickexpects steady growth in profit over
the next three years
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