Baby Bonanza- Improve Infants & Baby Swimming Programs

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4 Simple strategies 4 Simple strategies

readying forreadying for ‘The Baby ‘The Baby Bonanza’ Bonanza’

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Today we are going to Today we are going to covercover

Industry Standards & Differences in Industry Standards & Differences in Australia vs. New Zealand.Australia vs. New Zealand.

New ideas, latest innovations and New ideas, latest innovations and selecting the right crew to build on selecting the right crew to build on your existing baby programs. your existing baby programs.

How can you differentiate yourself How can you differentiate yourself from your competitorsfrom your competitors

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Is there room to improve Is there room to improve …?…?

Are your baby classes assisting or resisting your bottom line?

Do you market your baby programs specifically ?

Do you have enthused, confident instructors promoting your infants programs?

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Four Simple stratergies to be ready

1.1. Identify & establishIdentify & establish your USP your USP in infant in infant AquaticsAquatics

2.2. Finding theFinding the right crew member, (gate right crew member, (gate keeper) keeper) responsible for the development of responsible for the development of your baby programyour baby program. .

3.3. Develop strategies forDevelop strategies for new fresh content new fresh content (ideas) (ideas) to be implemented to your existing to be implemented to your existing programs.programs.

4.4. Become the expert organisation. Become the expert organisation. Lead, Lead, inspire & develop a complete baby inspire & develop a complete baby marketing packagemarketing package

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Industry Standards & Industry Standards & DifferencesDifferences

Australia vs. New ZealandAustralia vs. New Zealand..

Our best instructors are our baby teachers.Our best instructors are our baby teachers. Our baby classes get priority over all other Our baby classes get priority over all other

activities. Including school swimming, aqua.activities. Including school swimming, aqua. We have 30 years of media promotion of We have 30 years of media promotion of

infants Aquatics.infants Aquatics. We have huge competition which keeps us all We have huge competition which keeps us all

striving for excellence.striving for excellence.

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What is your USP?What is your USP?

So what is your USP for your program?So what is your USP for your program?

Take time now to write one paragraph.Take time now to write one paragraph.

Pitch me your infant programs. Pitch me your infant programs.

Can you sell it to a parent in Can you sell it to a parent in

thirty seconds? If not, why not?thirty seconds? If not, why not?

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Giggles Swim School – Giggles Swim School – USP’sUSP’s We are the only swim school in Australia to offer a full We are the only swim school in Australia to offer a full money back guarantee if your child is not enjoying their money back guarantee if your child is not enjoying their swimming lessons!swimming lessons!

We are the only swimming school in Australia to employ We are the only swimming school in Australia to employ fully qualified swimming instructors who are also fully qualified swimming instructors who are also trained in Laughter and Next Generation (NLP) skills. trained in Laughter and Next Generation (NLP) skills.

Our learn to swim classes implement a full accelerated Our learn to swim classes implement a full accelerated learning process ensuring children learn skills in ½ the learning process ensuring children learn skills in ½ the time or your money back.time or your money back.

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Who will lead great infant Who will lead great infant instructor’sinstructor’s ? ? Someone happy to take on the challengeSomeone happy to take on the challenge

Perceptive Perceptive (insightful)(insightful) Instructor, happy Instructor, happy to lead. to lead.

Someone with great Someone with great rapport skills & rapport skills & can can communicate clearly.communicate clearly.

Passionate, Passionate, open minded and open minded and curiouscurious teacher.teacher.

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Implement new ideas for your Implement new ideas for your programs.programs. Where can we Where can we improveimprove our program ? our program ?

ProgressionsProgressions of activities & skills. of activities & skills.

Possible Possible variations & do-ablevariations & do-able themes. themes.

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Well what if ?Well what if ?Well what if our parents keep dropping outWell what if our parents keep dropping out,, I believe if a parent feels a swimming class or I believe if a parent feels a swimming class or

swimming teacher swimming teacher has no more to offerhas no more to offer then they will then they will drop out. drop out.

If instructors are following lesson plans then they are If instructors are following lesson plans then they are to ensure the sessions are to ensure the sessions are fun and interactive, with fun and interactive, with lots of progressive skills & ideaslots of progressive skills & ideas. .

Swim instructors need to have an environment where Swim instructors need to have an environment where they can seek assistance or find they can seek assistance or find resourcesresources to enhance to enhance their professional development.their professional development.

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Readying for Baby Bonanza -Readying for Baby Bonanza - How ?How ? Every two weeks opportunities. Every two weeks opportunities.

Why ?Why ? – – Honor your USPHonor your USP, attract prospects , attract prospects with your walk the walk, talk the talk .with your walk the walk, talk the talk .

Who ?Who ? – everybody, even Instructors not – everybody, even Instructors not involved in the infant aquatics.involved in the infant aquatics.

When & WhereWhen & Where – – As soon as possibleAs soon as possible, staff , staff training, staff meetings, positive feedback training, staff meetings, positive feedback from pool deck. from pool deck.

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What hot and what’s not,What hot and what’s not, Holistic TeachingHolistic Teaching – Enhancing social – Enhancing social

emotional intellectual & physical emotional intellectual & physical attributes.attributes.

Learning through playLearning through play – Exploration, – Exploration, discovery, social interaction & bonding. discovery, social interaction & bonding.

Drown proofing Resurfaced – Drown proofing Resurfaced – Conditioning ‘Fear’ learning, for Conditioning ‘Fear’ learning, for survival purposessurvival purposes only. only.

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Set yourself up as the Set yourself up as the Expert Organization now!Expert Organization now!

Lets look at who you could Lets look at who you could modelmodel ? ? Look towards Look towards opportunitiesopportunities Magazines, Media, Magazines, Media, Internet Internet

OpportunitiesOpportunities One Media Release or One Media Release or blog postblog post

every week, will soon build every week, will soon build credibility. credibility.

Provide speakers & presentersProvide speakers & presenters at at every swim convention.every swim convention.

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IN SummaryIN Summary

Establish your USP in all marketing immediately .Establish your USP in all marketing immediately .

Empower theEmpower the right crew member, to be right crew member, to be responsible for responsible for the implementation & ongoing development of the the implementation & ongoing development of the infant programsinfant programs. .

Develop new content, progressions & evolving skills Develop new content, progressions & evolving skills sets into existing programs.sets into existing programs.

Start working behind the scenes on become the expert Start working behind the scenes on become the expert organisation in New Zealand. organisation in New Zealand. Lead, inspired & Lead, inspired & develop a unified complete infant aquatics develop a unified complete infant aquatics marketing package, targeting general community.marketing package, targeting general community.

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If you like what you If you like what you heard…..heard….. Next Generation Next Generation AquaticsAquatics

We create audio, video & live presentations We create audio, video & live presentations resources, including online membershipsresources, including online memberships

‘‘Masters of the Aquatic Industry’ Masters of the Aquatic Industry’ &&

SWIM WebinarsSWIM Webinars

to improve globally to improve globally the aquatic industrythe aquatic industry services & standards. services & standards. Check it out Check it out www.kerreburley.comwww.kerreburley.com