15.9 Million students enrolled in college and 1/5 living in dorms. $1,529.45 expected spending on college merch $5.43 Billion dorm and apartment furnishing. User Interviews Market Research uncomfortable poor design dark rules impersonal dysfunctional confined space small dirty ugly BEDSIDE LAMP Problem STORAGE UNIT WITH POWER OUTLETS Elegant Home Furnishing Pieces A collaborative effort between Babson College of Business and Olin College of Engineering students developing furniture pieces for apartment furnishing. 174 User Statements from Interviews College students are messy. BORAM YI [email protected]
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15.9 Millionstudents enrolled in college and
1/5living in dorms.
$1,529.45expected spending on college merch
$5.43 Billiondorm and apartment furnishing.
User Interviews Market Research
uncomfortable
poordesign
dark
rules
impersonal
dysfunctional
confined space
small
dirty
ugly
BEDSIDE LAMPProblem
STORAGE UNIT WITH POWER OUTLETS
Elegant Home Furnishing PiecesA collaborative effort between Babson College of Business and Olin College of Engineering students developing furniture pieces for apartment furnishing.
Dimension: 10” x 10” x 10”2 standard lights with a dimmer switch3 power outlets and a dish for cord organizationLaser-cut thin acrylic sheets, assembled by hand