PAGE 1 CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
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PAGE 1CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
PAGE 2CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
JAIR HERNANDEZ
Mexico
Imagine Learning
Cisco Systems
Harvard Business School
PAGE 3CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
BABL PLATFORM
BOOKS TRANSLATOR
PAGE 4CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
PORTUGUESEFRENCH SPANISH TAGALOG VIETNAMESE
PAGE 5CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
20 BOOKS IN 13 LANGUAGES
PAGE 6CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
Và tất cả gấu con đều
hoc từ người giỏi nhất
- chính là mẹ.
And all bears learn from the best – their mothers.
PAGE 7CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
LONG TAIL LANGUAGES IN THE US
Spanis
h
Chine
se
Tagalo
gFre
nch
Vietna
mese
GermanKo
rean
Russi
anAra
bicIta
lian
Portug
uese
Hunga
rianFre
nchPolish Hind
i
Japan
esePer
sian
Urdu
Gujarat
iGree
k
Serbo
-Croa
tianPun
jabi
Armen
ian
Hebrew
Cambo
dianHmon
gNav
ajo Thai
Yiddis
hLao
tian
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
30 Million
PAGE 8CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
LARGE GROWING MARKET
60Million
50% 33%
33%
32% Increase over the last 10 years
PAGE 9CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
COMPETITION
Importing Boutique PublishersLive Translation
PAGE 10CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
"Dios mío Sr. Moofs," dijó mamá,
PAGE 11CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
PAGE 12CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
ENGAGEMENT
QUALITY
COST
WHY CROWDSOURCE?
Users = customers
No bias
0.2¢ per word
PAGE 13CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
SOCIAL MEDIA MARKETING
PAGE 14CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
6 MONTHS
Jul Aug Sep Oct Nov Dec$0
$1,000
$2,000
$3,000
$4,000
$5,000
6 BOOKS
9 LANGUAGES
PAGE 15CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES
THE BABL JOURNEY
Growth & Sales
Babl Process
AuthorSupply
Demand
2H 2015
1H 2016
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