BABELLE - Independant Consultancy Project - Final presentation

THE TEAM

CHLOÉJADE ASTRID

ESTELLE JULIE EMILIE

THE CONSULTANCY TEAMTHE COMPANY TEAM

NICOLAS PHILIPE

Seller

TABLE OF CONTENT

THE COMPANY

THE LONG- TERM STRATEGY

THE LONG- TERM STRATEGY

THE SHORT- TERM STRATEGY

1

2

3

4

THE SELECTION PROCESS

COMPARED ALL PROJECTS

BORDEAUX INNOVATIVE

PRODUCT

1st TASTINGSELECTION

12

3

45

FRENCH PRODUCT IN ENGLAND

CREATIVITY : NOT BASIC

THE COMPANY

Values

• NATURAL INGREDIENTS • HIGH QUALITY STANDARDS • EXCELLENCE

• 2 Years in LONDON • CLASSIC FRENCH TRADITION • CULINARY TECHNIQUES • KNOW-HOW • INOVATION • UNIQUE STYLE

« THE NOVATIVE CANELÉ »

PRODUCT

OUR CUSTOMERS

DIRECT CUSTOMER PARTNERS

MARKET ON-LINE DEPARTMENT STORE HOTELS TEA-SHOPS

7 London’s markets

NEW TARGET

CORNER

NEW TARGET

THE CONSULTANCY ANALYSIS

PRODUCTION SITE SALES SITE

MARKET

HARRODS

SELFRIGIES i n t e e r n a l

OUR GENERAL STRATEGY

“THE NEW TRENDY C AKE FOR TE A-TIME”

short term

long term

SALES BRANDING COMMUNICATION

PRODUCTION STORE COMMUNICATION

strategy short term 1YEAR

SALES

Num

ber o

f par

tner

s

0

5

10

Jan Feb Mar Apr May Jun

87

65

3

1

109

8

6

4

2

Tea-rooms Hotels

INCREASE OUR PARTNERSHIP

TEA ROOM HOTELS &

OUR OBJECTIVES

BRANDING

OUR OBSERVATION THE PROJECTS

PACKAGING VISIBILITY TRUCK DECORATIONCORNER AT

SELFRIDGES

➡ Individual boxes ➡ Replace mini

canelés’s boxes

➡ Image brand’s descriptive panel

➡ Bags

➡ Bigger logo ➡ Less images ➡ No email address

O U R

R E C O M E N D A T I O N

➡ Modern, Chic, luxurious

➡ Uniform of the brand

MEDIA

ARTICLES BLOGGERS

1

FOOD MAGAZINES

LONDON NEWSPAPERS

WOMEN MAGAZINES

ON-LINE MEDIA

CUSTOMERS2

NEWSLETTER CONTEST

MAILCHIMP

SOCIAL MEDIA

COMMUNICATION

MEDIA

ARTICLES BLOGGERS

1

FOOD MAGAZINES

LONDON NEWSPAPERS

WOMEN MAGAZINES

ON-LINE MEDIA

CUSTOMERS2

NEWSLETTER CONTEST

MAILCHIMP

SOCIAL MEDIA

BLOGGERS HAVE AN IMPORTANT IMPACT !!!

NEWSLETTER

MEDIA

ARTICLES BLOGGERS

1

FOOD MAGAZINES

LONDON NEWSPAPERS

WOMEN MAGAZINES

ON-LINE MEDIA

CUSTOMERS2

NEWSLETTER CONTEST

MAILCHIMP

SOCIAL MEDIA

BLOGGERS HAVE AN IMPORTANT IMPACT !!!

NEWSLETTER

MEDIA

ARTICLES BLOGGERS

1

FOOD MAGAZINES

LONDON NEWSPAPERS

WOMEN MAGAZINES

ON-LINE MEDIA

CUSTOMERS2

NEWSLETTER CONTEST

MAILCHIMP

SOCIAL MEDIA

BLOGGERS HAVE AN IMPORTANT IMPACT !!!

ONLINE CONTENT

STRATEGY OVERVIEW

Jan Feb Mar Apr May Jun

Jul Aug Sep Oct Nov Dec

Prospection Négociation

SALES B2B

DESIGN

Construction OPENING SALES

Agreement & prices

+2 SELLERS

MEDIA : MAGAZINES & FOOD INFLUENCER+ ONLINE CONTEST

NEWSLETTER NEWSLETTER ONLINE CONTEST

strategy long term 3YEAR

INCREASE PRODUCTION

+ 150 %PRODUCTION TARGET

X 2,5 LARGER

WORK SPACE

STORE & CORNER

For the next 3 years

TOWN &

AIRPORT

DEPARTMENT STORE

OPEN BOUTIQUES

OPEN MORE CORNER

BETTER CONTROL •

• BRAND IMAGE • PRODUCTS • STAFF

For the next 5 years

DEVELOP THE BRAND INTERNATIONALY

COMMUNICATION

SEO

MEDIA ADVERTISING

EVENTS

MARKETING

£ 4 800

£ 3 360

£ 2 000

£ 39 600

TOTAL = £ 49 760

Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun

123

Research Relocation

+80% production

+70% production

ASSISTANT

C-M 2 SELLERSCOMMERCIAL

2 SELLERS

STORE

CORNER

SEO

MEDIA ADVERTIZING EVENTS

MEDIA ADVERTIZING EVENTS

DASHBOARD FOR YOUR FUTURE short term long term

18 %

54 %

21 %7 %

SalesPackaging Corner selfrigies Communication

0

15

30

45

60 SalesCorner SelfridgesCommunicationPackaging

27 %

33 %11 %

29 %

ProductionCommunication Store/ CornerHR

0

17,5

35

52,5

70

Store/CornerCommunicationHuman Ressources

thank you for listening