BA

WelcomeLet’s Talk AIESEC, let’s Talk Sales, Let’s Talk Together

Develop the best Sales Talents in your LC

Why?Due to the lack of Sales Activities during

Induction and Training Phase, the Business Academy will help you to combine the two and achieve greater goals for your LCs and develop Sales Talent at the same time.

When?This will be down to your own LC time line

and therefore, the programme is design to cover four weeks training and activities

What do I need?

Running the Academy is very simple. You need: Motivated Team Leaders and follow EB

members Set up meetings with your members and LC

once per week Ensure you are able to track the activities

and your members Train your members in AIESEC Way, Values

and Mission as well as the products just beforehand

Timeline – Overview

Week 1: Pre Sales / Market Research

Week 2: SalesWeek 3: Seal the DealWeek 4: Delivery

Week 1 – Pre Sales / Market Research

Training Content: Market Research MarketingSupply & Demand (ICX)NGO involvement

Practical ActivitiesCompetitive Analysis (EB only – pre BA)Market Research Day (all)Targeting Tool (functional) Market Research worksheet (functional)

Tips & Outputs:*understanding of market segmentation, target audience, needs of the LCs = Sales Focus *compilation of marketing lists, networking events, and learning partners

Week 2 – Sales

Training Content: Cold CallingNetworking Emailing

Practical Activities:Elevator Pitch Call Simulation Calling Mania (all LC)Go Networking (with guidance)Sale random objects

Tips & Outputs:*Each participant should have called at least 10 companies with no upper limit* Give feedback to members Sales performance and help them to improve immediately * Members shall attend Networking events in groups* Members shall book Sales Meeting for the following weeks

Week 3 – Seal the Deal

Training Content: Sales Meeting Professional Etiquette

Practical Activities:Sales Meeting SimulationSales Meeting

Tips & Outputs:*Sales Meetings should be conducted with Alumni or Senior members* Members to attend Sales Meetings (with guidance only) * Members should have hot leads and interested partners

Week 4 – Delivery

Training Content: Exchange DeliveryEvents Y2B

Practical Activities:Exchange SimulationIntern Experience sharingER SimulationTips & Outputs:

* Members should have hot leads to follow up and even sign the first contracts * Individual proposal writing and sending off to companies for further discussion* By the end, members should be able to work individual on their own contacts and have a good concept about their relevance in the Local Committee

Appendix

TriForce Sales Campaign – 28th October 2012 until 23rd November 2012

Information Material – you can find more material than necessary in the package because the amount of training can be extended once you have finished the basic training