BA Programmatic Abby 2015

Campaign OverviewBritish Airways Wins with Programmatic

British Airways assented towards programmatic buying as a key part of its digital strategy tostay at the forefront of changing consumer behavior. With every impression it buys, wanted toreach, measure, and understand who saw the ads, but also wanted to glean insights from it.

STRATEGYINDIA

Flights Hotels Cars Experience

DESTINATIONSBOOK

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using real-time bidding (RTB) through artificial learning tools for online display, social media advertising, mobile and video campaigns.

RESULTS

ROI has increased by nearly 63% Q3 v H1 CPA has decreased by nearly 148% Q3 v H1

Campaign Screenshots