B.A & Marketing Evaluation Report

Product Evaluation B.A & Marketing

Why a National Product Evaluation Report?

• To understand LC operational and strategic

behavior in delivering OGX-GIP Product

• Know our mistakes and success

• A proof and a data-driven historical analysis for us

to improve in the following years

• For all LCs to get all the good cases and

information from all LCs for them to properly

innovate more effectively

Understanding each LC’s perspective of the B.A & Marketing Performance

Overall Structure National analysis of OGX-

GIP LCs Product Flow

National Analysis

Operational

Performance Know each LCs

operational usage and

key learning points

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National Analysis

Overall Structure Analysis

National B.A & Marketing Flow Guideline

• No. of LC’s follow 100% National Flow: 2/7 LCs • Induction Day not fully implemented as it is • LC’s have clear understanding of their reality and how to create a quick and effective

flow

Key Learning: Integrate SRB + Induction Day(AC)

Back to original process, but more alignment to understanding EP key competencies and behavior

Interesting Facts of LCs flow framework development

• NTLC and TFLC has separated her promotional flow to: a) Visual Promotion and b) Hard Promotion

• TPLC has a revolutionary method in marketing product – 1 on 1 Sales

• FJLC put follow-up as part of their Product Flow

• SYLC and CKLC has the same flow

o Input education, market research, and planning as part of their flow

WHY IMPORTANT?

This shows how different our thinking of Product Flow is about.

- How do we define product flow?

- Get everyones report in our internal website

www.aiesectaiwan3t.weebly.com

Operational Performance

National Analysis

Interesting Facts:

• There are 4 LCs whose % folder usage is below 70%. • There are 5 LCs whose % poster usage is above 70%. • Most LCs have 2 teams when delivering the B.A and Marketing

What do these mean?

• Posters tends to shape the behavior of our customers of what expectations we want to show them

• There is no correct understanding of the ratio of folder to people who apply to the program, meaning we cannot measure interaction yet.

• These information does not directly contribute to the amount of raises nor the amount of matches happen in our Program.

Reflection:

• How will my LC drive effective promotions knowing these facts?

• How can I ensure of understanding my LCs behavior that is link to results?

ALL LCs report is published in our internal website

www.aiesectaiwan3t.weebly.com

Learnings Key Learning Points

- There are concerns of the potentials towards the Product. (NTLC)

- Direct sales is effect to my LCs reality (TPLC) - Too focus on target market, must enlarge

market to other departments (FJLC) - New Promotional Places (TFLC)

Key Bottlenecks

CKLC

- Can’t raise students attention - Lack of innovation in promoting and

approaching marketing - Hard to push students to apply

FJLC

- Students do not fully understand our product

- Unable to attract students from language or technical college to join the info-session

TFLC

• No returnee EP Sharing • Not the target students • Most Students prefer short term

internships – GCDP.

TPLC

- TM/TL needs to be educated very well about all the flow and process

SYLC

- Lack of human resource - Lack of innovation in promotion

Solutions for the future products

CKLC

- Direct Sales - Innovation

FJLC

- Provide more products to market - Emphasize on Product Value

NTLC

- Education product – to focus on younger market on a cultural experience

- Technical product – materials should either be inspiring or statistics based

TFLC

• Handout EP Sharing booklet during info-session

• Use GCDP Database to contact future potential EPs

• Classroom Promotions – Large Scale

TPLC

- Enhance education timeline and mindset

SYLC

- Innovation - Combine lecture and info-session to create

an issue in the campus – May make info-session more innovative