BA 370 - Marketing Research COURSE INTRODUCTION AND APPLICATION INFORMATION Course Name Code Semester Theory (hour/week) Application/Laboratory (hour/week) Local Credits ECTS Marketing Research BA 370 Fall 3 0 3 4 Prerequisites None Course Language English Course Type Required Course Level First Cycle Course Coordinator * Yrd. Doç. Dr. Nilgün GÜRKAYNAK Course Lecturer(s) * Yrd. Doç. Dr. Nilgün GÜRKAYNAK Course Assistants * Araş. Gör. Murad CANBULUT Course Objectives The general objective of this course is to develop the ability to conduct marketing research and provide information for marketing decision making. The broad course objectives are to help students understand the central concepts of marketing research, the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager. Course Learning Outcomes The students who succeeded in this course; * Understand the marketing research process, the kinds of information it can provide, and how it is used by marketing management. * Understand how to avoid errors when conducting research, including the selection of appropriate research designs. * Experience developing a sampling plan and determining sample size * Experience developing a professional survey and organize the survey flow * nderstand the use, design and management of qualitative research techniques such as focus groups, in-depth interviews, experience surveys and case studies. İzmir University of Economics | Management Information System Directorate | ECTS Information Guide: http://ects.ieu.edu.tr | 1654260078 Page 1/5
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BA 370 - Marketing Research
COURSE INTRODUCTION AND APPLICATION INFORMATION
Course Name
Code
Semester
Theory(hour/week)
Application/Laboratory(hour/week)
LocalCredits
ECTS
Marketing Research BA 370 Fall 3 0 3 4
Prerequisites None
Course Language English
Course Type Required
Course Level First Cycle
Course Coordinator * Yrd. Doç. Dr. Nilgün GÜRKAYNAK
Course Lecturer(s) * Yrd. Doç. Dr. Nilgün GÜRKAYNAK
Course Assistants * Araş. Gör. Murad CANBULUT
Course Objectives The general objective of this course is to develop the ability to conduct marketing research
and provide information for marketing decision making. The broad course objectives are to
help students understand the central concepts of marketing research, the methods of
conducting marketing research and how to use research to solve the problems faced by a
marketing manager.
Course Learning Outcomes The students who succeeded in this course;
* Understand the marketing research process, the kinds of information it can provide,
and how it is used by marketing management.
* Understand how to avoid errors when conducting research, including the selection
of appropriate research designs.
* Experience developing a sampling plan and determining sample size
* Experience developing a professional survey and organize the survey flow
* nderstand the use, design and management of qualitative research techniques such
as focus groups, in-depth interviews, experience surveys and case studies.
İzmir University of Economics | Management Information System Directorate | ECTS Information Guide: http://ects.ieu.edu.tr | 1654260078