BA 301 Week 3
Dec 21, 2015
BA 301
Week 3
Problems with Homework
• Writing – – Either careless mistakes or– Big problems– Need to edit and re-write, have others read
your work, seek help
• 6 Steps– Confusing different steps – out of order– Problem not crisp or clear– Too few causes or alternative solutions
More Grading
On papers, problems and cases
6 steps 30%
Good writing 30%
Solution 40%
Homework
• Assignment – Read Bazerman article on Bias
• 2 page paper – Describe a decision you have made and a bias which influenced you. What would you do differently now to avoid that bias?
Homework
• Assignment – read pages 21 – 38• Read web pages on how to write a mission
statement. Research Nike, Intel and PSU. What is their mission? Research their cultures. (Hint; you may have to find the 10K or annual report of the two corporations and read them)
• Two page paper – Give the mission statements and describe the culture of each of these three organizations. Which culture appeals to you, why, and what values does the mission project? How would your decisions be affected by the culture in your favorite organization?
Mission Statements
1. List the organization's core competencies; its unique strengths and weaknesses.
2. List the organization's primary customers, internal or external, by type, not by name.
3. Review how each customer relates to each of the organization's strengths. Ask them if possible.
4. Write a one-sentence description of each customer/strength pairing.
5. Combine any that are essentially the same.6. List the sentences in order of importance to the
organization's vision, if one exists.
Mission Statements
7. Combine the top three to five sentences into a paragraph.8. Ask your customers if they would want to do business with an
organization with that mission.9. Ask your employees if they understand and support it and can act
on it.10. Ask your suppliers if it makes sense to them.11. Incorporate the feedback from customers, employees and
suppliers and repeat the process.12. When you have refined the paragraph into statements that clearly
articulates the way the company wants to relate to those it effects, publish it to everyone. Post it on the wall, email it to everyone, etc.
Mission Statements
• Tips:• A good mission statement provides strategic
vision and direction for the organization and should not have to be revised every few years. Goals and objectives are the short-term measures used to get there.
• Revise the organization's mission statement when it is no longer appropriate or relevant.
Position or Situation
• What are these organizations Mission Statements?– Nike– Tektronix– PSU
Mission Statement
Small Groups;
Do Nike, Tektronix and PSU seem to conform with these suggestions on how to write a Mission Statement?
Position or Situation
• How can we learn about the culture or environment of an organization?– Listen to what they say– Observe what they do– Study their values
Position or Situation
• Small groups – If you were a decision maker, say an administrator such as a buyer, trainer/instructor or executive, how would decisions be made differently in each of these organizations?– Nike, Tektronix, PSU
Homework
• Assignment – Read Bazerman article on Bias
• 2 page paper – Describe a decision you have made and a bias which influenced you. What would you do differently now to avoid that bias?
BiasesSee pages 39 - 40 of Bazerman• Ease of Recall• Retrievably• Presumed Associations• Insensitivity to base rates• Insensitivity to Sample Size• Misconceptions of Chance• Regression to the Mean• The Conjunction Fallacy• Insufficient Anchor Adjustment• Conjunctive and disjunctive event bias• Overconfidence• The confirmation trap• Hindsight and the curse of Knowledge
Extra Credit
• Choose one Bias and give an example from your experience
• 10 points
Decisions Involving
Multiple Objectives:
SMART
Objectives and Attributes
• An objective = an indication of preferred direction of movement, i.e. ‘minimize’ or ‘maximize’
• An attribute is used to measure performance in relation to an objective
Main stages of SMART
1 Identify decision maker(s) 2 Identify alternative courses of action 3 Identify the relevant attributes 4 Assess the performance of the alternatives on
each attribute 5 Determine a weight for each attribute 6 For each alternative, take a weighted average
of the values assigned to that alternative 7 Make a provisional decision8 Perform sensitivity analysis
An office location problem
Location of office Annual rent ($)
Addison Square 30 000
Bilton Village 15 000
Carlisle Walk 5 000
Denver Street 12 000
Elton Street 30 000
Filton Village 15 000
Gorton Square 10 000
Value tree
CostsBenefits
Turnover Working conditions
Rent Electricity CleaningCloseness Visibility Imageto customers
Size Comfort Car parking
Costs associated with the seven offices
Annual Annual Annual Total cleaning electricity rent Office
($) costs ($)costs ($)costs costs
Addison Square30 000 3000 2000 35 000
Bilton Village 15 000 2000 800 17 800
Carlisle Walk 5 000 1000 700 6 700
Denver Street 12 000 1000 1100 14 100
Elton Street 30 000 2500 2300 34 800
Filton Village 15 000 1000 2600 18 600
Gorton Square 10 000 1100 900 12 000
Direct rating for ‘Office Image’
- Ranking from most preferred to least preferred.
1. Addison Square
2. Elton Street
3. Filton Village
4. Denver Street
5. Gorton Square
6. Bilton Village
7. Carlisle Walk
• Direct rating - Assigning values
Values for the office location problem
Attribute Office
A B C D E F G
Closeness 100 20 80 70 40 0 60
Visibility 60 80 70 50 60 0 100
Image 100 10 0 30 90 70 20
Size 75 30 0 55 100 0 50
Comfort 0 100 10 30 60 80 50
Car parking 90 30 100 90 70 0 80
Closeness to customers
Visibility Image Size Comfort Car parking
Best100
80
0 Worst
Best
Worst Worst
Best
Worst
Best
Best
Worst
Best
Worst
70
Determining swing weights
For example...
A swing from the worst ‘image’ to the best
‘image’ is considered to be 70% as important as
a swing from the worst to the best location for
‘closeness to customers’
...so ‘image’ is assigned a weight of 70.
Normalizing weights
Normalized weights
Attribute Original weights (rounded)Closeness to customers 100 32
Visibility 80 26
Image 70 23
Size 30 10
Comfort 20 6
Car-parking facilities 10 3
310 100
Calculating aggregate benefits for each location
Addison Square
Attribute Values Weight Value weight
Closeness to customers 100 32 3200
Visibility 60 26 1560
Image 100 23 2300
Size 75 10 750
Comfort 0 6 0
Car-parking facilities 90 3 270
8080
so aggregate benefits = 8080/100 = 80.8
Table 3.2 - Values and weights for the office location problem
____________________________________________________________________
Attribute Weight Office
A B C D E F G
_____________________________________________________________________________________
Closeness 32 100 20 80 70 40 0 60
Visibility 26 60 80 70 50 60 0 100
Image 23 100 10 0 30 90 70 20
Size 10 75 30 0 55 100 0 50
Comfort 6 0 100 10 30 60 80 50
Car parking 3 90 30 100 90 70 0 80
Aggregatebenefits 80.8 39.4 47.4 52.3 64.8 20.9 60.2
_____________________________________________________________________________________
Trading benefits against costs
Sensitivity analysis
In Class
• In class - Student present problem –
• Solve problem three in groups – The manager allocates a weight of 30 to
“environmental impact” and 70 to “reliability”– Plot and identify those designs on the efficient
frontier– 10 points extra credit each
• In class - Student present problem –
• Solve problem three in groups – The manager allocates a weight of 30 to
“environmental impact” and 70 to “reliability”– Plot and identify those designs on the efficient
frontier
High
Low High Low
Crises Pressing problems
Deadline-driven projects
PreventionRelationship building
New opportunitiesPlanning, recreation
InterruptionsSome calls
Popular activities
Trivia, busy workSome mail
Some phone callsTime wasters
Pleasant activities
Urgent
Important
Homework
• Assignment – Read pages 40 – 56 (Small book)
• List all your activities for the last week and time spent to the closest hour e.g. Study, TV, travel, eat, exercise, socialize etc. place your activities in each quadrant of the urgent/critical matrix with the % of your time spent.
Homework
• Assignment – Read SMART article in Reprint book Page “29” and solve problem 2 (a) on Page “59”
Extra Credit
• 100 points – A good grade will eliminate the two worse grades earned
• Read Bazerman on Motivation (page 93) and the Tony Robins handout on how to change anything in your life.
• 2 page paper – 1. Summarize each of the articles.2. Develop a program for yourself to raise your grade in this
class – this program needs to be very specific and have goals as well as time lines - trying harder is not a program and will not earn any credit.
3. Develop an implementation plan to set your scheme in motion and achieve your goal.
4. Due next class