B2P: Strategies to convert consumer check disbursements to electronic payments Annette Tedesco Bright Horizons Family Solutions Seth Blacher Wells Fargo Treasury Management June 1, 2016 © 2016 Wells Fargo Bank, N.A. All rights reserved. For public use.
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B2P: Strategies to convert consumer
check disbursements to electronic
payments
Annette Tedesco
Bright Horizons Family Solutions
Seth Blacher
Wells Fargo Treasury Management
June 1, 2016
© 2016 Wells Fargo Bank, N.A. All rights reserved. For public use.
Who Is Bright Horizons?
A Family of Solutions at Work
© 2015 Bright Horizons Family Solutions LLC 1
Customized child care and early education centers at or near the work site
Family support services for dependents of all ages, meeting short-term and long-term needs
Educational advisory services for employees with newborns to high school students
Program management and advisory services for employees going back to school
Work/life consulting to increase effectiveness of people strategies
2 2
Topics
What’s trending?
Perceived barriers to business to person electronic payments
New opportunities
EdAssist case study and best practices
What’s trending?
* Federal Reserve, “2013 Payments Study,” revised July 2014
4 4
Consumer behavior is changing …
2005 2013
5 5
….with the smartphone as the key catalyst
U.S. mobile payments (Billion $)
28% of smartphone
owners have made
a mobile payment
1.9 Billion
smart phones sold
in 2014
Half of all e-bills were delivered via a
biller website or mobile app
71% of US adults over 18
own a smart phone
(2014)
Sources: First Data, Carlisle & Gallagher Consulting Group, Square, Intuit, statista, tech crunch , federal reserve study
$36
$450
$1,080
2012 2015 2019E
63% CAGR
6 6
… driving the move from checks to mobile P2P
payments
Source: Aite Group, Sizing Person to Person Payments in the US, November 2015, ClearXChange, 2016.
40%
32%
12% 8%
0%
10%
20%
30%
40%
50%
Mobile P2P payments by generation
Top banks helped consumers send an average of $21 Billion P2P payments in 2015
3% 6%
2013 2014
Mobile P2P payments have doubled in the
last year
7 7
EdAssist’s views on trends
Deep Thoughts…
1.Checks can be costly and unreliable
2. Faster is better
3. Giving the customer choices is key
Checks sent to consumers from U.S. businesses each year
3 billion
* Federal Reserve, “2013 Payments Study,” revised July 2014
9 9
Perceived barriers to B2P electronic payment
adoption
Gathering sensitive consumer information, like bank account number
It’s difficult to sign up to receive electronic payments
Concerns about the security of mobile or electronic payments
Opportunity
11 11
6 billion people on earth
4.8 billion have a mobile phone
4.2 billion own a toothbrush
Sources: Mediabistro, Dream Systems Media, AdAge
12 12
Uniting Banks to Provide a Better Payments Experience for Everyone
Overview of ClearXChange
Chase Capital One
Bank of America
First Bank
First Tech
BB&T
PNC
US Bank
13 13
Moving B2P payments from paper to electronic
Instead of sending a check, send an electronic payment* using email address or mobile phone
Leverages the clearXchange network
No need to collect and store sensitive bank account information
Expedites payment to consumer payee
clearXchange facilitates payment routing using only consumers’ email addresses or mobile phone number
*USD payments to consumer payees with US bank accounts
B2P is future functionality and is subject to change or cancelation.
EdAssist:
Case study and best practices
EdAssist™ Summary of Services
© 2015 Bright Horizons Family Solutions, LLC
Educational Advising
Education Network
15
Streamlined Payment Processing
Add Electronic Payment Option for Participants
Solution without storing bank information
Competitive advantage, leading technology
Goals for new solution
How EdAssist made it easier for our
customers to do business with us
18 18
How EdAssist sends electronic B2P payments in
4 easy steps
4 3 2 1
Payee provides consent to
receive electronic payments
Ed Assist sends payment
instructions to bank
Funds sent next business day with email or
text notification
Funds received in 2 business
days.
Unregistered payees have 14 days to sign up
with cXc or bank
19 19
How EdAssist promotes switch to electronic
Require new customers to review payment options
Remind existing customers at each log-in
20 20
Introducing Customer to clearXchange
Ed Assist payment preference selection
21 21
Business sends:
– Email to Customer
Business receives:
– Sent
– Failed
– Returned
Customer’s Bank/clearXchange sends:
– Text
Notifications
22 22
Risk is low when consumer information is accurate
Dispute process managed by business’ bank
Similar to ACH dispute
• If funds are available, then recovered
• If funds unavailable, typically not recovered
Risk considerations
Sending funds to incorrect email address or phone number
23 23
EdAssist approach to implementation
Integrated single-stream solution with internal transaction system
One payment file with all payment types daily
Automated machine-readable notifications
Internal
Customer Facing
Market electronic payment in customer facing communications on web portal
Set preferences in personal profile
Email notification when payment is processed
24 24
Results
1 client, 400 customers served
100 transactions (25 %)
Pilot
Forecast 2 clients, ~900 customers served
600+ transactions (66 %)*
Actual
Has our strategy been successful?
*16% of tokens unregistered, check cut as alternative
25 25
Customer feedback
Higher sense of security
Efficient
Easy to sign-up
Lessons learned
clearXchange is not direct deposit
Some banks may require customers to take an extra step to receive funds
Communication from customer bank depends on customer preferences
26 26
The road forward for EdAssist and you
Education
New Outreach from banking partner
Information with check payment
How can we increase participation?
How can you move consumers to electronic?
Combine payment processes where they diverge today
Convert check payments
“The smart phone is the Swiss army knife of
modern living.”
Source: Javelin Strategy and Research
Thank you
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