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Hello! 2015 B2C Content Marketing Strategy
28

B2C Content Marketing Strategy

Apr 15, 2017

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Marketing

The Bond Group
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Page 1: B2C Content Marketing Strategy

Hello!2015 B2C Content Marketing Strategy

Page 2: B2C Content Marketing Strategy

Content Marketing Today Customer Journey Content Strategy

Page 3: B2C Content Marketing Strategy

“A strategic marketing approach focused oncreating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”—Content Marketing Institute

Page 4: B2C Content Marketing Strategy

social Media

enewsletters

articles

illustrations

videosevents

blogs

brandedtools

micrositesinfographics

mobile apps

Content Marketing Tactics

Page 5: B2C Content Marketing Strategy

69%5,000 marketers surveyed

are creating more content now than a year ago

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 6: B2C Content Marketing Strategy

Change in B2C Content Creation(Over Last 12 Months)

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 7: B2C Content Marketing Strategy

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Challenges that B2C Marketers Face

Page 8: B2C Content Marketing Strategy

Rate the Effectiveness of Their Organization’s Use of Content Marketing

Percentage of B2C Content marketers who…

Have a Content Marketing Strategy

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 9: B2C Content Marketing Strategy

Organizational Goals for B2C Content Marketing

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 10: B2C Content Marketing Strategy

Customer Journey

Page 11: B2C Content Marketing Strategy

Customer Journey to Online Purchase

https://think.withgoogle.com/customer-journey-to-purchase/

Page 12: B2C Content Marketing Strategy

Customer Journey to Online Purchase

https://think.withgoogle.com/customer-journey-to-purchase/

Page 13: B2C Content Marketing Strategy

Use the Content Matrix to help assess the type of content

you want to create

Page 14: B2C Content Marketing Strategy

Content Marketing Matrix

Page 15: B2C Content Marketing Strategy

B2C Content Marketing Tactic Usage

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 16: B2C Content Marketing Strategy

Facebook continues to be

social media sitethe most popular

Page 17: B2C Content Marketing Strategy

B2C Content Marketing Social Media Platform Usage

Pulizzi Joe & Handley, Ann. B2C Content Marketing, 2015 Benchmarks, Budgets and Trends North America,

Page 18: B2C Content Marketing Strategy

Facebook reaches

no matter your age,a wide demographic

income, education or location

Page 19: B2C Content Marketing Strategy
Page 20: B2C Content Marketing Strategy

Content Strategy

Page 21: B2C Content Marketing Strategy

segmentedContent should be developed &

by differentcontent categories

Page 22: B2C Content Marketing Strategy

Golden Ratio

Page 23: B2C Content Marketing Strategy

Owned content

into multiple postsshould break up

to be shared

Page 24: B2C Content Marketing Strategy
Page 25: B2C Content Marketing Strategy

Content calendars

wide variety of should display a

content types

Page 26: B2C Content Marketing Strategy

Content Calendar

Page 27: B2C Content Marketing Strategy

Once you’ve

to monitor engagementit’s important

and insights

published content

Page 28: B2C Content Marketing Strategy

Thank You.2015 B2C Content Marketing Strategy