B2bnetworking

• 1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret
  Social Business
  B2B Networking
  September 1, 2011
  

2. Social Business
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
Communicating with friends that are interested in you and your business to continuously improve and grow your business
3. The next 30 minutes
Paradigm shift in the way we communicate
Principles of inbound marketing
Social Objects
Examples
Recommendations
Questions
4. InboundorOutbound?
5. 6. 7. What is the most credible and effective method of marketing?
How well are you leveraging that method?
8. One-to-one
9. One-to-one
One-to- many
10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?
11. Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate
12. People are talking
You earned everything they say about you
13. Whats new?
14. Speed, reach, and impact of good and bad news about your business
15. How are you responding?
16. Business as usual?
17. Something new
Are you waiting for a recipe?
18. Employees
Customers
Suppliers
19. 20. Is your website a hub of many-to-many interactions?
Inbound
Marketing
21. Relational Capacity
RelevantContent
Optimize
Promote
Conversation
Community
22. 23. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the other way around
Hugh MacLeod
24. Social Objects
Documents
Video
Audio
Pictures
Presentations
25. Social objects are most trusted when they are shared among friends
26. Inbound Marketing: Local Examples
Moonworks Construction Company
Reynolds Gold Academy
Immigration Attorney
Pharmacy Development Services
27. Recommendations for business
Strategic opportunity
Operational excellence
Give everyone that touches your business something good to say
Convene the conversation
Become a valuable social object factory
28. Recommendations for you
Participate!
Learn
Dont quit
Paradigm shifts create tremendous opportunities for those that make the rules of the new game
29. Questions?
30. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret
bret.simmons@
gmail.com
(775) 336-9576