B2BCamp Session: Why Personality is an underused asset in B2B sales

Humor Personality and Selling

AKA - How not to be boring

Chris Conrey - the person@conreySales, Marketing and Product at @ExpandedIO http://expanded.IO

Former startup founder

Dad to 3 daughters

Geek and funny guy

The differentiator of YOU

You Do You

Authenticity Matters

Know your Audience

Does it work? Measure it

People Respond to Humor

People follow Motion

Keep it Classy

Examples - Make these yours

Hey Hey Hey

For when they aren’t responding.

Subject line: “Don’t want to be that guy”

Off to a bad startFor when you get one response then they go dark:

“Did we jump the gun?”

RejectedMiddle of the cadence lack of response:Subject line: “Rejected”

The Breakup EmailThe final touch. I give up.Subject line: “It wasn’t meant to be”

Stand out, Be you, but DO THE WORK

Thanks!