Christopher Ryan [email protected]Top Trends in B2B Marketing Top Trends for B2B Marketing Strategies In working with leading B2B companies, the Fusion Marketing Partners team is extremely familiar with the cost/benefits of various lead generation programs. The challenge is to combine the right mix of programs to fill the sales funnel each month at a low blended cost per lead. Knowing the key trends can help you refine, adjust, or enhance your strategy. With that in mind, we examined the recorded effectiveness of the many online lead generation options.
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
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Top Trends for B2B Marketing StrategiesIn working with leading B2B companies, the Fusion Marketing Partners team
is extremely familiar with the cost/benefits of various lead generation programs. The challenge is to combine the right mix of programs to fill the sales funnel each month at a low blended cost per lead. Knowing the key trends can help you refine, adjust, or enhance your strategy. With that in mind, we examined the recorded effectiveness of the many online lead generation options.
Where should you increase/decrease effort? Increase: online offers, content marketing, and social mediaDecrease: Trade shows & conferences, direct mail, sales prospecting, advertising, and SEO.
The balance of power is shifting and B2B buyers are taking more control of their purchasing process. With the explosion of information and social feedback
available online, more buyers to find solutions, chose vendors, and self-educate before engaging with sales. B2B marketers must adapt to these changing
dynamics by building online brand awareness and providing resources to support buyers’ needs.
Lead generation strategies that leverage content marketing and social media are increasingly effective in providing prospects the information they want to become
viable sales prospects. By providing educational resources, sharing solution details, and offering insights, companies are attracting and engaging potential