Ideas for B2B Lead Gen
Ideas for B2B Lead Gen
One of the highest ROI marketing activities you can undertake is providing qualified leads to your direct & channel sales force
Traditional lead gen methods such as “bingo cards” are no
longer necessary, as any required information can be found online in a matter of
seconds…
Fortunately, registration walls can be an effective way to generate
high-quality leads
Specialist, technical & expert information is highly
valued by customers – valuable enough to warrant giving away their contact
details to download it!
There is no one type of content that should be used, in fact we recommend to our clients that they use several!
The key to an effective campaign is to deliver materials that potential & existing
customers truly value, avoid making it promotional
It’s good practice to link you sales generated to the source of the lead,
as this will provide insight into which
methods are proving to be the most effective
Campaigns should not base metrics on a simple cost-per-lead basis, instead base them on quality metrics to get a better view of the value that the campaign delivers
Working closely with an experienced agency such as Napier, will help you build campaigns that deliver the best return on your marketing investment!