B2B Huddle

@CMEGroup

@allanschoenberg

*Traders have a long history

of sharing and processing

information

Careers

Company

Page

2007 2009 2008 2010 2013 2011 2012

CMEGroupTV

EMEA Energy

Grains

Equities

FX

Rates

Metals

Media

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• The development of Social Media Working Group

• China matters…and social really works

• A focus the last 18 months on images

*StockTwits and other

platforms focus on quality

of content

Loyalty: Build on service; go to our customers

Advocacy: Educate and maintain support

Brand enthusiasm: Turn followers into “fans”

Monitor: Issues management in real time

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*Our focus is to build relationships and

leverage the network of LinkedIn

*We build an editorial and content

calendar around key initiatives

Top 10 Referred URLs Visits Pageviews Avg. Visit Duration

Pages/Visit

www.cmegroup.com/education/trading_challenge/ 731 1135 0:02:08 1.55

www.cmegroup.com/ 677 2866 0:04:41 4.23

www.cmegroup.com/trading/agricultural/grain-and-oilseed/soybean.html 228 351 0:02:42 1.54

www.cmegroup.com/education/featured-reports/cme-group-currency-market-monitor-2012-q4.html 204 257 0:01:00 1.26

www.cmegroup.com/education/events/2013-01-29-cme-fx-markets-in-a-zero-rate-world.html 135 173 0:00:29 1.28

www.cmegroup.com/trading/energy/crude-oil/light-sweet-crude_quotes_settlements_futures.html 124 139 0:00:32 1.12

www.cmegroup.com/trading/agricultural/ 93 659 0:07:43 7.09

www.cmegroup.com/trading/agricultural/grain-and-oilseed/corn.html 90 180 0:06:37 2.00

www.cmegroup.com/education/options.html 63 110 0:01:29 1.75

www.cmegroup.com/trading/agricultural/grain-and-oilseed/wheat_quotes_globex.html 51 79 0:01:50 1.55

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• Influence vs eyeball metrics

• Find threads of information

• Experiment

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http://www.cmegroup.com/company/idea-exchange.html

Our goal is to go deeper into content,

context and communities

10

• Use content as your differentiator

• Know your content influencers (internal & external)

• Maintain a consistent presence

• Leverage partners and vendors

• Measure your success (and failure)

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A live summary of my presentation today via @drawnalism

@allanschoenberg

www.b2bvoices.com

@CMEGroup

www.cmegroup.com

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