1 B2B HOLIDAY MARKETING 101 #wowwebinar Private and Confidential. Property of Whereoware, LLC.
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B2B HOLIDAY MARKETING 101#wowwebinar
Private and Confidential . Property of Whereoware, LLC.
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MEET OUR SPEAKER
FAITH ALBERSDigital Account Strategist
TWEET USING #WOWWEBINAR
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ABOUT US
• PRIVATELY HELD DIGITAL AGENCY• 17 YEARS OF EXPERIENCE• PERSONALIZED WEBSITES• EMAIL CAMPAIGNS• SEO & PPC• CLOUD BASED SOLUTIONS AND MOBILE
APPLICATIONS• DATA INTEGRATION
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AGENDAHoliday Sales 2016
Holiday Planning
Update Website
Update Emails
Make It Mobile
Tie In Social
Arm Your Reps
Key Takeaways
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LOOKING BACK TO 2016
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2015-2016 B2B ONLINE REVENUE
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HOLIDAYPLANNING
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20-30% holiday emails with website updates
Your best holiday emails
Use smart targeting for email
Free shipping offers
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THREE B2B ECOMMERCE EMAIL SCHEDULES IN 2016
NOVEMBER
DECEMBER
NOVEMBER
Company A Company B
Company C
OCTOBER
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UPDATE YOUREMAIL
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UPDATE RE-ENGAGEMENT EMAILS
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HOLIDAY EMAIL CAMPAIGN IDEAS
Stock Your Shelves
Buy More, Save More
Gift Guides + Trends
Countdowns + Daily Deals
Free Shipping
Company Card
Holiday Closings
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STOCK YOUR SHELVES
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SPEND MORE, SAVE MORE
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HOLIDAY PROMOTION
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HOLIDAY CONTEST
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NEED TO KNOW INFO
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COMPANY CARD
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UPDATE YOURWEBSITE
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OPTIMIZE YOUR WEBSITE
• Stress test your website
• Identify bottlenecks in website performance
• Identify infrastructure needs on demand (Cloud)
• Dynamic scaling
• CDN: Distribute content across different locations
• Check your site speed• Large, Uncompressed Images• Related Products• Dynamic Shopping Cart/Mini Cart Functions• 3rd Party Widgets• Error Logs• Product Personalization
If you haven’t already! Best time ? Late August / Early September
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TOOLS TO CONSIDER
PAGE SPEED TEST GOOGLE MOBILE TEST GOOGLE ANALYTICS
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BIG PROMO CONSIDERATIONS
• Avoid site crashes
• Throttle Promotions.
• Review Hardware.
• Use a Microsite
• Create a special FAQ page
• Prevent site errors• No site changes during sales• Test promo codes• Can you deliver on promises? Shipping?
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KEEP CUSTOMERS SATISFIED
• Know your deadlines
• Determine your “last sleigh day” and stick to it!
• Ensure you have enough staff in to fulfill orders
• Set Expectations
• Be clear about customer service hours
• Modify confirmation emails to let customers know if there will be a delay due to high order volume
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HOLIDAY WEBSITE CAMPAIGN IDEAS
Clearly identify promotions/offers
Navigation updates for holiday
Create great content
Make must-have info easy to find
Make it mobile
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FULL HOMEPAGE UPDATE
LAST DAY TO SHIP FOR THANKSGIVING
OCTOBER31
AugustOctober
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UPDATE HEROSeptember October
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PRODUCT CATEGORY PAGE UPDATE
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NEED TO KNOW INFO
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LET’S NOT FORGETABOUT MOBILE
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61%
OF USERS ARE UNLIKLEY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING
*McKinsey, 2014
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DESKTOP VS. MOBILE
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IF EMAILS DON’T LOOK GOOD ON MOBILE
72%
OF READERS WILL DELETETHE EMAIL.
*Adestra, 2016
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SIDE-BY-SIDENOT mobile-friendly Scalable Responsive
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ARM YOUR REPS
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HELP YOUR REPS HELP YOUR CUSTOMERS
Holiday season planning
Check that the retailers have the support they need for the big rush days
Check on black Friday and drop shipping needs.
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Allow your reps to provide consultative sales.
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TIE INSOCIAL
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START EARLY AT MARKET
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HOLIDAY CONTEST
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KEY TAKEAWAYS
Promote Early + Often
Consistent Promotions(email + website + social)
Don’t forget mobile
Small changes make a difference (banners, nav, hero images)
Mix up campaigns + designs
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THANKS FOR WATCHING!
14399 Penrose Pl #450Chantilly, VA 20151
Contact us:
facebook.com/whereoware
@whereoware
Follow us on:
(877) 521-7448
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