B2B Digital Europe 2017 - Social media loves B2B - Ingela Jerat - NCC

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– Case NCC

Ingela Jerat, Head of digital NCC

Social media loves B2B

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NCC

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Digital

Our blog portal beyondconstruction.se, .no, .fi and .dk

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Our four blogs

• Outlook

• Sustainability

• Future office

• Student

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Content Marketing

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What the company

wants to say.

What the client is interested in.

Relevance & customer value

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NCCs blogs beyondconctruction.se, .fi, .dk, .no

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Some blog posts

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Ledigalokaler.comtoimitilat.fi

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beyondconstruction.se

Everyday Problem Solver – the puzzle

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Everyday Problem Solver – Sustainable renovation

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Everyday Problem Solver – Asphalt

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Content strategy

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How do you plan to be fast when things happen?

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How to act when ”it” happens

- 83 million followers

- Way of working

- Tone of voice

- Channel

- Target group

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Today we have +11.400 followers on Twitter

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• We had a reach of 23,6 million for all social media channels during Q1+Q2 2017

• Our LinkedIn follower base increased + 13 %. We had a lot of successful posts with high engagement

• Our likes on Facebook increased +47 %. There were a number of posts that got a lot of reach with a very small marketing budget

• Our Twitter account increased +39 %. According to Twitter, the Swedish twitter account is the largest twitter account in our industry in the Nordics!

Social Media

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Celebrate your victories!

Some of our victories:

• According to Twitter, the Swedish twitter account is the largest twitter account in our industry in the Nordics.

• We were nominated in the Digital Communication Awards.

• We were voted one of the best B2B blogs in Sweden.

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My philosophy: it is more fun to say YES!

Thank you for listening!

Ingela Jerat

+46-706-626364

[email protected]

twitter.com/ingelajeratlinkedin.com/profile/29980442

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