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B2B Buying has evolved. How has your business adapted?

Aug 16, 2015

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Marketing

Rodrigo Fuentes
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Page 1: B2B Buying has evolved. How has your business adapted?
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Experian 2013 Email Market Study, “How Today’s Email Marketers Are Connecting, Engaging And Inspiring Their Customers.”

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Bizrate Insights Display Advertising Study, April 2012

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Laura F. Bright, University of Texas, “Consumer Control and Customization In Online Environments : An Investigation into the Psychology of Consumer Choice and its Impact on Media Enjoyment, Attitude, and Behavioral Intention,” 2008

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VISITOR 1

DISPLAY AD 1

BEHAVIOR 1

VISITOR 2

DISPLAY AD 2

BEHAVIOR 2

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LEAD 1

DISPLAY AD 1

DEMOGRAPHIC INFO

LEAD 2

DISPLAY AD 2

DEMOGRAPHIC INFO

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