B2 susan hazan_endusers_personas

E V A / M I N E R V A 2 0 1 3

EVA/Minerva 2013Jerusalem Conference on the Digitisation of Cultural Heritage

End-users, User Generated Content, and Personas: Testing the European Waters

Dr. Susan Hazan, The Israel Museum, JerusalemChair, UGC Task Force, Europeana

EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan

Who uses Europeana and its 30 million objects?

Who is the end-user in the Europeana ecosystem?

PART IThe absent end-users who can only be identified as abstract individuals and need to be characterized as a generic type that can be evoked to evaluate how a user would typically behave.

PART IIThe active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine.


The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome.


PART IThe absent end-user

Athena Plus User needs and requirementsCoordinated by ICCU and PACKED, gathers information on user needs and requirements in relation to the creative applications for the (re)use of digital cultural heritage content that will be developed in the AthenaPlus WP5 by META and PACKED.

Download document >>

http://www.athenaplus.eu/index.php?en/163/news/30/published-athenaplus-d51-report-on-the-user-needs-and-requirements


The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome.

In the AthenaPlus study we chose to run the tasks twice;

• once requiring our volunteers to complete their scripted task within the Europeana environment

• with a second round using in a more open environment; typically searching with Google and including results from Wikipedia, national portals and other specified parameters.




Persona 1 - John Persona 2 - Caroline Persona 3 - Sarah

Persona 4 - Giuseppe Persona 5 - Miguel

Who is the end-user in the Europeana ecosystem?PART I - The absent end-user


The Task

A specific task was scripted and the volunteer who was playing the persona was asked to visit websites in a way that would be appropriate from the point of view of the specific personas they are playing, performing their tasks either on Europeana or through generic searches via Google.




Volunteer included photography, going to the movies, listening to classical music, discovering and reading books and online blogs, going to the theatre, travelling, cycling, keeping up with the latest fashion trends and gardening.

In total, 61 completed test reports were completed

Conducted in Dutch, French, Polish, English, Hungarian and Italian, and in most cases translated to English before processing.

The age of the Volunteers was between 41 - 72 years old.

Volunteers included IT professionals, students, an art historian, a translator, a communication officer, an architect, a teacher and a librarian.




What were we looking for?

1. Time taken to accomplish the task according to the satisfaction of the volunteer

2. The ease of retrieval of appropriate content

3. Frustration/satisfaction level of the volunteer during the task

4. Qualitative evaluation of the results by the supervisor – was the goal reached, were the results useful, was anything critical overlooked

* Each volunteer was presented with one task according to his or her persona


Fig. 1 Time spent by the Volunteers in carrying out the task (according to the supervisors)


Fig. 2 Level of difficulty in retrieval of content on different platforms (according to Volunteers)


Fig. 3. Level of frustration or satisfaction by Volunteers during the task


Fig. 4 Presence of results after completion of task by Volunteers (according to the supervisors)


Google, Youtube and Wikipedia preferred over Europeana from a usability perspective



RESULTS

Typos and the use of keywords were problematic in Europeana

Europeana was deemed often too specific – lack of useful generic content: particularly audiovisual

Not enough choice - particularly for contemporary content

Lack of practical information e.g. exhibition information, links to other websites

Broken links were frustrating

Users found to hard to work with filters

Searching on Europeana was more frustrating than with the other platforms and content retrieval more difficult


Europeana was preferred over Google because of the profusion/excess of results



RESULTS

Wikipedia was in particular appreciated for biographical content.

Google retrieves more resources than Europeana for non-English speakers.


Who uses Europeana and its 30 million objects?


The active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine.


The second part of the talk discusses a recent workshop carried out by the Europeana User Generated Group.


Strategies for user generated content and crowdsourcing in museums and cultural heritage

Workshop DH2013, Marseille

Europeana’s vision and mission

• Europeana is a catalyst for change in the world of cultural heritage.

• Our mission: The Europeana Foundation and its Network create new ways for people to engage with their cultural history, whether it’s for work, learning or pleasure.

• Our vision: We believe in making cultural heritage openly accessible in a digital way, to promote the exchange of ideas and information. This helps us all to understand our cultural diversity better and contributes to a thriving knowledge economy.

29m records from 2,200 European galleries, museums, archives and libraries

Books, newspapers, journals, letters, diaries, archival papers

Paintings, maps, drawings, photographs Music, spoken word, radio broadcasts Film, newsreels, television Curated exhibitions 31 languages

EUROPEANA - Europe’s cultural heritage portal

Goals of the Taskforce

1. Identification and benchmarking of services

and best-practices as building blocks for the

creation of a Europeana UGC ecosystem

2. To be a point of contact for all projects that

want to apply UGC approaches within the

Europeana network and to encourage cross-

fertilization of ideas between projects and

identify duplication of effort

3. To make policy recommendations for the

Europeana Network regarding the role UGC can

play in the context of Europeana.

Europeana User Generated Group

Marion DupeyratInteracting with audiences: overview of participatory practices implemented by memory institutions

James BrusuelasAncient Lives

Erwin VerbruggenWaisda? Making videos findable with Crowdsourced annotations

Julia FallonLegal aspects of UGC

Cristine SauterResults of the Europeana taskforce

Ad PolléEuropeana 1914-18Europeana 1989

Roei AmitCase studies from la réunion des musées nationaux-Grand Palais

Stuart DunnAn emerging field(?): defining the fundamentals of humanities crowdsourcing



Europeana User Generated GroupStuart Dunn, King’s College London, UK

An emerging field(?): defining the fundamentals of humanities crowdsourcing

• Contributory projects

• Collaborative projects

• Co-created projects



What is humanities crowd-sourcing used for?

What does it produce?• Original text• Transcribed text• Corrected text• Enhanced text• Transcribed music• Metadata• Structured data• Knowledge and awareness• Funding







Oxford Papyrologists Researchers, The Imaging Papyri ProjectThe Oxyrhynchus Papyri Project

http://ancientlives.org


James Brusuelas, Oxford UniversityAncient Lives


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LE GRANDATELIER DU MIDI


Roei Amit, La réunion des musées nationaux-Grand Palais


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Europeana User Generated GroupAd Pollé

Europeana 1914-18Europeana 1989




Europeana 1914-18




Europeana 1989



Most successful crowdsourcing projects are not about large anonymous masses of people. They are not about crowds. They are about inviting participation from interested and engaged members of the public. These projects can continue a long standing tradition of volunteerism and involvement of citizens in the creation and continued development of public goods [T. Owens 2012]



E V A / M I N E R V A 2 0 1 3

EVA/Minerva 2013Jerusalem Conference on the Digitisation of Cultural Heritage

End-users, User Generated Content, and Personas: Testing the European Waters

Dr. Susan Hazan, The Israel Museum, JerusalemChair, UGC Task Force, Europeana

B2 susan hazan_endusers_personas

Technology

user generated content

end user

european waters

susan hazan

user needs

specific personas

absent endusers

classical user studies